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Viettel brand value goes up 32 steps to $6 billion

February 24, 2021 by www.vir.com.vn

Viettel brand value increasing by year (unit: billion $)

Viettel has been valued at $6.016 billion (up 3.4 per cent on-year) in the Brand Finance Global 500 2021 Ranking. This is the only Vietnamese brand in the list, ranking 325th in the world, as well as the only Southeast Asian telecommunication brand in the ranking.

According to Brand Finance, there are 34 telecommunication brands in the top 500, however, most of their brands’ value decreased at an average 2 per cent. Viettel did better than numerous well-known global brands like Nescafé (from Switzerland), Qualcomm (US), Spotify (Sweden), Lenovo (China), or Claro (Mexico).

Viettel’s brand value has doubled since transforming from a telecommunication provider to a pioneer in building digital society in 2018. In early 2021, Viettel announced repositioning its brand by forming six key platforms of a digital society including digital infrastructure, digital solutions, digital content, digital finance, cybersecurity, and high-tech research and development, which contribute to boosting Viettel’s brand value.

Additionally, the 2020 business performance of Viettel was quite good with VND264 trillion ($11.5 billion), up 4.4 per cent on-year, reaching 102.4 per cent of the yearly plan. The revenue of digital services increased by 27.7 per cent, doubling the average growth of the local IT industries (14.7 per cent). The company has also provided market-leading platforms for digital services, as well as for the government, ministries, and agencies.

By Nguyen Huong

Vietnamese female CEOs listed among top global business leaders

February 25, 2021 by vietnamnet.vn

The achievements of Vietnamese women “steering” large corporations have been recognized internationally.

Vietnamese female CEOs listed among top global business leaders

Nguyen Thi Bich Van

In early 2021, on its Facebook page, IBM Vietnam for the first time announced the appointment of a female Vietnamese CEO to replace a foreign CEO who had been working for IBM for 25 years.

The woman, Pham Thu Diep, is the first IBM’s ‘female general’ in the company’s 25 years of operation in the Vietnamese market.

It is now more common to see women managing large corporations in Vietnam such as Mai Kieu Lien, CEO of Vinamilk; Nguyen Thi Nga, president of BRG; Nguyen Thi Phuong Thao, CEO of Vietjet; and Le Thi Thu Thuy of VinFast are some of the names.

However, becoming a CEO of a foreign invested technology firm is still rare in Vietnam.

Before taking the office as CEO of a technology firm, Diep was a high ranking manager with 23 years of experience in the IT field. Starting her career at TRG International, she later held posts at Exact, which provides ERP service and cloud software to clients specializing in accountancy.

Diep joined IBM in early 2011 and has had many leadership positions since then.

In 2017, a Vietnamese woman became the highest ranking leader of Unilever Vietnam, a foreign invested enterprise specializing in personal and family care products and food. The first Vietnamese female president of the leading company in the FMCG sector is Nguyen Thi Bich Van, who has had a strong attachment to the company for the last 24 years.

Le Diep Kieu Trang is another well known name among businesswomen. She worked as CEO of Facebook and Go-Viet before choosing a new way to go.

The ‘golden girl’ with respectable achievements during school has had leadership positions at the world’s largest groups in Vietnam.

The brilliant achievements gained by VietJet Air, the air carrier with the largest market share, in the last decade bear the hallmark of CEO Nguyen Thi Phuong Thao. Last year Vietjet was one of only a few air carriers in the world which did not lay off workers and also made a profit, despite the Covid-19 crisis.

After a period of holding the post of CEO at Fossil Vietnam, Trang chose Facebook to use her experience to connect to the business community, both in Vietnam and overseas.

Global vision

Van said in Forbes Vietnam that being a leader in a multinational environment requires a high level of professionalism. She needs to understand multinationals’ vision and define their role in the multinationals’ business.

The working environment at multinationals is very diverse, so there is high requirement on the ability to work, communicate, and think in that environment. To encourage people to raise good ideas, leaders not only need to understand national cultures, but also understand the abilities of each worker so as to combine their talents and lead the staff to the finish point.

According to Van, this is not an easy work, because the more talented people there are, the more difficult it is for the team to reach a common purpose. In modern times, CEOs need to not ‘issue orders from the top down’, but ‘serve others’. They need to set orientation and then give power to workers to implement the strategies.

Some important positions at foreign corporations were and are held by Vietnamese women. These include Nguyen Phuong Anh, who worked as Google Asia Pacific marketing director in charge of the Vietnamese market; and Nguyen Mai Phuong, who became the youngest branding director of Unilever at the age of 24.

Vietnamese businesswomen also play an important role in the development of Vietnamese enterprises.

Thao has been included in Bloomberg’s list of 50 global influential leaders for many years. Thao is also chair of the board of directors and founding shareholder of Sovico Holdings, and deputy chair of HDBank.

In the manufacturing sector, Le Thu Thuy, president of VinFast, is a respectable name. Just within a short time, VinFast introduced its first two products – LUX A2.0 sedan series and LUX SA2.0 SUV at Paris Motor Show 2018. Most recently, its first three SUV smart electric cars were launched.

The great strides made by VinFast has created a stronger belief in the future of Vietnam’s automobile industry. This is the first time in history that a Vietnamese company can manufacture luxury cars with good design and high quality, to be sold in Vietnam and in the world market as well.

V. Ha

New cold spell to hit northern region next week

January 22, 2021 by vov.vn

According to the forecast, northern localities will experience spells of rain from January 25 to January 27, with temperatures hovering between 16 – 24 degrees Celsius, before the arrival of a fresh cold spell on January 28.

As the new cold snap hits, temperatures will rapidly plunge by up to six degrees Celsius to a low of 10 degrees Celsius in the plain and less than 10 in the mountainous areas.

The cold spell is scheduled to last through to February 2.

In anticipation of these harsh falls in temperature, citizens living in many northern localities, especially the elderly and children, are advised to don warm clothes in order to protect their health. In addition, local authorities are taking swift measures aimed at helping residents in rural areas to protect their plants and animals.

In Hanoi, the cold spell will likely cause temperatures to tumble to between 11 – 13 degrees Celsius from January 28.

‘Hello Ho Chi Minh City’ communication campaign launched

October 1, 2020 by en.nhandan.org.vn

The campaign will take place from October 2020 to the end of January 2021 and is aiming to promote images of Ho Chi Minh City and encourage every Vietnamese person to travel within Vietnam and every citizen of Ho Chi Minh City to discover the beauty of where they live.

The campaign has been divided into two main phases. The first phase will focus on introducing the image of Ho Chi Minh City – a safe, lively and friendly city. The Ho Chi Minh City Department of Tourism HAS also implemented many activities such as organising an Ao Dai (Vietnamese traditional long dress) Festival, and signing a cooperation agreement on safe,attractive tourism between Ho Chi Minh City and provinces in the Southeast region as well as Binh Thuan province.

In the second phase, the campaign is expected to promote the official identity of Ho Chi Minh City tourism and organise activities to link and promote tourism. Some typical activities will include: Conferences linking Ho Chi Minh City region with provinces in the Northwest, Northeast and Central regions; and the Techcombank Ho Chi Minh City International Marathon.

In addition, the tourism industry of Ho Chi Minh City will continue to boost the promotional activities and communication channels of international tourism organisations such as the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), the Asian Federation of Exhibition and Convention Associations and the International Online Travel Agencies (OTAs), of which Ho Chi Minh City is a member.

According to Vo Thi Ngoc Thuy, Deputy Director of the Ho Chi Minh City Department of Tourism, in order to restore tourism activities in the city after the “hit” of the COVID-19 pandemic, “Hello Ho Chi Minh City” is considered as the pioneering activity in a series of events and programmes to promote the city’s tourism brand as identified in the Ho Chi Minh City Tourism Development Strategy to 2025 and vision to 2030.

In addition, “Hello Ho Chi Minh City” will be one of the most important activities aimed at realizing the goal of building Ho Chi Minh City into Asia’s leading lively tourist city where visitors can experience different the values of local cultural heritage and lifestyle in a safe, smart city; bringing inspiration and emotion to every journey.