The Second Proposal enabled the company to be consistently ranked first in social media shares by YouNet Media during the campaign’s roll-out period, significantly improving its brand awareness, consideration, and preference scores with more than 40 million reaches, 35 million views, and 10 million engagements achieved. The campaign has also contributed to Generali’s market-leading position in R-NPS measuring overall customer satisfaction. The Second Proposal is an integrated marketing campaign launched by Generali on the occasion of Valentine's Day. The campaign comprised a music video inspired by classic love stories, with impressive LED displays showcasing romantic proposal messages on major streets of Hanoi and Ho Chi Minh City to carry messages of lifetime bonding from Generali to its customers and the community. The campaign culminated in a spectacular show featuring popular artists such as Duc Phuc, LyLy, and Osad, delivering great music experiences while … [Read more...] about Generali Vietnam shining at the Insurance Asia Awards 2022
Vietnam life vietnam minister proposes making middle school free next year
Hanoi university student crowned first Miss World Vietnam
Your browser does not support the audio element. A 19-year-old college student from the northeastern province of Cao Bang was crowned the new Miss World Vietnam 2019 after beating out 39 beauty contestants in the pageant finale on Saturday night, becoming the first Vietnamese woman to clinch such a title. Luong Thuy Linh, born in 2000 in Cao Bang, was declared Miss World Vietnam in the finale in the central city of Da Nang, a victory allowing her to represent Vietnam at the oldest-running global beauty contest Miss World in the UK this December. Two other young women, Nguyen Ha Kieu Loan and Nguyen Tuong San, claimed the first and second runner-up titles and will represent Vietnam in Miss Grand 2019 in Venezuela and Miss Intercontinental 2019 in India later this year, respectively. Top 3 Miss World Vietnam 2019 Nguyen Hoa Kieu Loan, Luong Thuy Linh, Nguyen Tuong San (from left) are seen in this supplied photo. This is the first time Miss World Vietnam 2019 … [Read more...] about Hanoi university student crowned first Miss World Vietnam
Vietnam, US continue cooperation in energy security
Vietnam and the U.S. have agreed to continue their cooperation in energy security, the U.S. Department of State said in a press release on Thursday. Delegations from Vietnam and the U.S. met in Washington, D.C. for the fourth annual U.S.-Vietnam Energy Security Dialogue on July 26-28. Vietnamese Deputy Minister of Industry and Trade Dang Hoang An and the State Department’s Bureau of Energy Resources (ENR) Senior Bureau Official Harry Kamian led the delegations. The delegations discussed key areas for continued bilateral clean energy cooperation such as power market development, energy conservation and efficiency, transmission, power storage, and the steps necessary for an energy transition that will achieve net zero emissions by 2050. Vietnam and the U.S. discussed the future of advanced clean energy technologies such as offshore wind, nuclear, hydrogen, electric vehicles, and battery energy storage, as well as Vietnam’s consideration of the role of liquefied natural gas. … [Read more...] about Vietnam, US continue cooperation in energy security
South Korean singer releases music video promoting Vietnam’s tourism
South Korean singer Joseph Kwon on Wednesday released his latest music video – an ode to popular tourist attractions across Vietnam in commemoration of 30 years of diplomatic relations between Vietnam and South Korea. Ta Quang Dong, deputy minister of Culture, Sports, and Tourism, and Ha Van Sieu, deputy director of the Vietnam National Administration of Tourism, were among those present at the music video premiere, which was held in Hanoi. During the ceremony, Joseph Kwon officially released two songs, Butterfly Flakes and Waiting For You, 5000 Years , both of which he composed and performed. The music video for Waiting For You, 5000 Years was shot between May 17 and July 12 at landmarks in several Vietnamese provinces including Hanoi; Cuc Phuong National Park and Trang An Landscape Complex in Ninh Binh Province; Ba Be Lake in Bac Kan Province; Ha Long Bay in Quang Ninh Province; Ho Chi Minh City; Mui Ne Ward, Phan Thiet City, Binh Thuan Province; Sa Pa Town, Lao Cai … [Read more...] about South Korean singer releases music video promoting Vietnam’s tourism
Foreign tourists upbeat as minister seeks visa waiver expansion
Nguyen Van Hung, Minister of Culture, Sports and Tourism, had proposed earlier this week that Vietnam expands visa exemption for tourists from Australia, Canada, India, New Zealand, Europe, and the U.S. to boost tourism recovery after more than two years of pandemic restrictions. Michael Burger from the U.S., who visited Vietnam in May, said the proposal was definitely a positive step toward making travel to Vietnam easier. "As a regular visitor to Vietnam, I feel delighted to hear this news," Burger told VnExpress International. It would help increase Vietnam's tourism competitiveness among Southeast Asian nations that already exempt American passport holders from having to get a visa for stays of under 30 days. Ken Rafter from Australia said it would be "fantastic news" if Australians are exempted from obtaining a visa prior to visiting Vietnam. "When Vietnam reopened to international tourism in March, my family had a terrible time attempting to obtain visas before our … [Read more...] about Foreign tourists upbeat as minister seeks visa waiver expansion
Vietnam’s education keeps international rankings despite Covid-19: Deputy PM
Deputy Prime Minister Vu Duc Dam speaks at the conference (Photo: VNA) Dam made the comment at a conference held by the Ministry of Education and Training in Hanoi on August 12 to review outcomes of the past academic year and deploy tasks for the coming one. The official requested that the sector continue with comprehensive reforms to enhance the quality of teaching and learning activities. He noted there is a need to review and proactively propose a mechanism on tuition fees, ensure an adequate number of teachers and school facilities, and promote digital learning materials and the online learning method. The spending on education must increase to ensure the quality of education, but the contribution of students' families should not increase, the Deputy PM said. At the event (Photo: VNA) According to Minister of Education and Training Nguyen Kim Son, in the 2022-2023 academic year, the sector prioritises completing mechanisms and intuitions; improving the quality … [Read more...] about Vietnam’s education keeps international rankings despite Covid-19: Deputy PM