With reasonable selling prices and Vietnamese brand, Vsmart’s products are capable of dislodging Chinese brands from the Vietnamese market. The Vietnamese smartphone manufacturer, at its debut event on December 14, 2018, introduced four models. All of them belonged to the low- and medium-end market segments with starting prices of VND2.5-6.3 million. While Vingroup still pursues the strategy of making luxury sedans, Vsmart Lux and Vsmart Super Lux still have not been marketed. However, many things changed a year later. While Vingroup still pursues the strategy of making luxury sedans, Vsmart Lux and Vsmart Super Lux still have not been marketed. Thanh Mai Who are the potential clients for Vsmart’s huge smartphone plant? As the habit of Vietnamese smartphone users has changed, mobile network operators in Vietnam can now cooperate with Vsmart to provide smartphones at low prices with associated service packages. … [Read more...] about Low-cost smartphones – a new strategy of Vsmart?
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The competition in the mid-end smartphone market segment is the most cutthroat, with the Galaxy A50 the trump card for Samsung to beat rivals. According to GfK, a market analysis firm, the smartphones priced at VND5-10 million accounted for 34 percent of the total smartphone market share in 2017. The figure soared to 51 percent in the first eight months of 2018. In 2018 alone, no fewer than 30 new smartphone mid-end models were launched into the market, a very high number compared with low-cost or high-end models launched. It is estimated that three models of the segment hit the market each month, while there were only 6-8 manufacturers. Previously, analysts assessed smartphone manufacturers’ technology capability via the sales of their flagships. Today, the sales competition is stiff in the midrange market segment. At present, the high-end market segment is being controlled by the two giants, while other manufacturers cannot find opportunities to squeeze in. … [Read more...] about Mid-tier smartphone competition heats up
The fact that leaders and officers of the HCM City Education and Training Department receive remuneration for compiling textbooks has caused a stir among the public. In a document from the Ministry of Education and Trianing (MOET) to the local press, the ministry affirmed that in order to ensure fairness, publicity and transparency in choosing textbooks, the ministry has drafted a circular (which has been published on its website for public opinions) which stipulates that those who compile and inspect textbooks will not be allowed to become members of councils which have the right to choose textbooks for use. The fact that the Vietnam Education Publishing House and the HCM City Education and Training Department are joining hands to compile textbooks is the responsibility of involved parties and they need to explain this to MOET. Meanwhile, at the workshop on renovating the general education program held by the Vietnam Education Publishing House recently, director of the HCM … [Read more...] about Is Education Ministry allowing HCM City to compile textbooks?