Hanoi (VNA) – The Vietnam Football Federation (VFF) said the Asian Football Confederation (AFC) on June 18 officially announced the recognition of A Level membership for the VFF related to the AFC Coaching Convention . VFF following its endeavours in organising football coach training courses at all levels in line with the AFC’s standards. Particularly in 2020 and 2021, despite impacts from the COVID-19 pandemic, the VFF has still organised a full range of courses as planned, thereby making a positive contribution to the training of human resources for Vietnamese football. A level membership of AFC, the VFF can organise its courses and grant certificates to the trained coaches. These certificates are valid throughout Asia.
SABECO signs agreement with VFF, VTVCab Sport becomes the official supporting partner of national football
Under a new agreement with the Vietnam Football Federation (VFF) and VTVCab Sport Development JSC, the group’s (SABECO) Bia Saigon will be the exclusive sponsor from the beer industry for the Vietnamese national football team, which includes the women’s national team and men’s under-22, under-23, and Olympic team, accompanying the teams at national and international competitions towards June 2022.
“As a brand that was born and bred in this country in 1875, there is a natural affinity between Bia Saigon and the Vietnamese national football teams,” said Bennett Neo, general director of SABECO. “We are proud to support the national football teams in their journey towards greater success and share their goal of bringing glory to the country.”
Meanwhile, Le Hoai Anh, general secretary of the VFF said, “We are happy to partner with such a prominent Vietnamese brand such as Bia Saigon. This partnership will bring further support to, and motivation for, our players and help in the development of Vietnamese football as a whole.”
Beyond the game
Football has been able to contribute to building a peaceful and better world by educating youth through sport in a competitive spirit, which requires mutual understanding with a spirit of friendship, solidarity, and fair play.
Over the last few years, the Vietnamese national football team has seen tremendous success in various international competitions, leading it to become a source of national pride for many Vietnamese. Last week, the team qualified for the third round of Asia’s FIFA World Cup qualifying section for the first time in history.
“This campaign saw the emergence of Vietnam, who made history by sealing maiden progression into the third round. Having reached the last eight at 2019 AFC Asian Cup, the team continues to make progress on the continental stage under coach Park Hang-seo,” stated a FIFA report.
The proud achievements of the Vietnamese are also the belief for Bia Saigon, a beer brand with more than 145 years of history, to constantly cheer and support the next generations on the path they have chosen.
With a commitment to bring pride to Vietnam, SABECO believes that the company’s brand messages and strategies, especially brands like Bia Saigon, should reflect the reality of the country as well as promote the rise of Vietnam.
“By sponsoring the Vietnamese national football team, which has been a symbol of Vietnam’s rise on the global stage for many, SABECO continues to contribute and promote the country’s development as we have done throughout our history,” added Neo. “Further, it also allows us to enhance our position as a leading Vietnamese brand not only locally but also internationally.”
SABECO was previously a sponsor of the Vietnamese delegation to the 30th Southeast Asian Games (SEAGames) in 2019. It has also sponsored various local sporting events such as the 2020 Tien Phong Marathon National Championship and annual Ooc Om Boc Festival, as well as international events including being an official domestic supporter of the 2018 AFF Suzuki Cup in Vietnam.
SABECO also became the first Vietnamese company to become associated with the English Premier League when its Bia Sai Gon brand became Leicester City’s official sleeve sponsor in 2018.
Sports sponsorships have always been a key part of SABECO’s 4C sustainable development strategy under its ‘country’ pillar and its support of, and association with, sports reflect its corporate values.
SABECO has established itself as one of Vietnam’s leading companies. It includes 26 breweries and 10 trading subsidiaries and has thousands of distribution points nationwide. It offers a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Saigon Chill, Bia Lac Viet, Bia Saigon Gold, and Bia 333.
With a commitment to investing in business development along with sustainable development, SABECO is striving to create positive changes to enhance the position of the Vietnamese brand, while promoting positive development for the community and Vietnam.
By Nguyen Thu
Vice Chairman of the VFF – Soc Trang chapter Lam Dung Liem said that the funding is the heart of local authorities and people to share difficulties with Vietnamese-origin Khmer people amidst complex developments of the pandemic.
Soc Trang is currently joining hands with the nation in implementing the dual targets of pandemic prevention and control and economic development and recovery, and calling for support from organisations and individuals inside and outside the country for the fight against the pandemic.
Sim Chy, head of the Khmer-Vietnamese Association, expressed his profound gratitude for Soc Trang’s assistance, which, he said, will encourage Vietnamese-origin Khmer people and tighten the traditional friendship between Cambodia and Vietnam in general and Soc Trang in particular.
He added that with the support of Vietnamese ministries, sectors and localities, the association has provided help for more than 6,000 households in Cambodia./.
Hanoi (VNA) – Honda Vietnam will continue to cooperate with the Vietnam Football Federation (VFF), and be the official sponsor of Vietnam’s national football teams for the 2021-24 period, the motor company announced on May 24.
In the 2019-21 period, Honda Vietnam was the main sponsor of the national football teams . During the period, Vietnamese football has obtained various achievements in the international arena, according to the VFF.
Of note, Vietnam won two gold medals in both women’s and men’s tournaments at the 30th Southeast Asian Games ( SEA Games ) held two years ago.
At present, the national men’s football team is gearing up for the remaining matches at the Group G qualifiers for the 2022 FIFA World Cup.
Honda Vietnam General Director Mihara Daiki said that the sponsorship is a significant move of the company to support the national teams in the time to come.
VFF General Secretary Le Hoai Anh thanked the motor company for its support for Vietnamese football at large and the national teams in particular, adding that it will be a source of encouragement for the squads to fulfil their targets./.