The move came after statistics revealed a decrease in the number of international visitors over the whole of 2014 and to date in 2015 to the Southeast Asian island nation. This year has already seen a 5% reduction, translating to 2.4 million visitors. Singapore received 15.1 million visitors last year, down 3% year on year, as volumes from key source markets waned. Singaporean Deputy Minister of Trade and Industry, S Iswaran underlined that the campaign is part of a three-way approach being implemented by the Government to raise the number of international visitors. The Singapore Tourism Board has set aside USD20 million for a global marketing campaign offering airline, hotel, retail and dining deals this Golden Jubilee year. Promotion and advertising campaigns will be stepped up to introduce Singapore as a safe and international, Asian destination, especially during the events and activities in anticipation with the country’s 50th National Day anniversary. The Government … [Read more...] about Singapore spends over USD15 million on tourism promotion
Tourism promotion board
Vietnam tourism promotion discussed in Hanoi
The meeting attracted the participation of representatives from 34 tourism departments, 7 associations and 44 tourism promotion companies. Speaking at the opening ceremony, Head of VNAT, Nguyen Van Tuan affirmed that the initiatives, suggestions and solutions put forth at the meeting would contribute to promote strengths and improve the quality and effectiveness of tourism promotion activities, contributing to reaching the goals of the overall strategy and planning for Vietnam's tourism development until 2020, with a vision to 2030. The meeting was organised to summarise and assess tourism promotion activities from 2000 to now, in order to have accurate analysis on advantages and difficulties to draw lessons. Participants focused on discussing orientations, missions and solutions for tourism promotion activities until 2020, popularising the Vietnam tourism marketing strategy and action plan for Vietnam tourism marketing for the 2013-2015 period of ESRT experts. On this occasion, … [Read more...] about Vietnam tourism promotion discussed in Hanoi
Vietnam still doesn’t know how to spend money on tourism promotion
VietNamNet Bridge - Surveys have found out that 70-80 percent of foreigners traveled to Vietnam after they heard about the trips to Vietnam from relatives or friends, not because they got the information about Vietnam when they attended tourism trade fairs or roadshows, or seeing ads on CNN or BBC. A senior executive of Trong Diem Trade and Tourism Company, which were present at the last 10 trade fairs in Berlin (ITB) has attributed this to the unprofessional and unmethodical advertisement campaigns carried out by Vietnam. The number of German tourists to Vietnam in the first three months of the year dropped dramatically by 51.7 percent in comparison with the same period of 2012, even though Germany has been one of the key markets, where Vietnam regularly runs tourism promotion campaigns. Especially, the Germany - Vietnam direct flights allow travelers to take trips in a convenient and time-saving way. The above senior executive said the ITB's organization board offered … [Read more...] about Vietnam still doesn’t know how to spend money on tourism promotion
Asia-Pacific tourism promotion plans discussed in HCM City
The Tourism Promotion Organisation for Asian Pacific Cities (TPO) Managing Board convened its eighth conference in Ho Chi Minh City on April 6 to strengthen the operation of the TPO Managing Board and TPO Secretariat, and draw up a sustainable development strategy for 2006-2007. Delegates discussed the organisation of big events to exchange tourists among TPO member countries and promote follow-up training programmes through co-operation with international universities. They also discussed the provision of professional consultations on tourism development, the organisation of TPO travel fairs and application of TPO travel cards with preferences. TPO was set up in August 2002 following an initiative of Busan city of the Republic of Korea to unite cities and organisations in the Asia-Pacific region to promote tourism.TPO groups 51 cities from 13 countries and 29 travel businesses in the Asia-Pacific region. Besides HCM City, the northern port city of Hai Phong and Viettravel are TPO … [Read more...] about Asia-Pacific tourism promotion plans discussed in HCM City
Malaysian wedding tourism promotion in town
Malaysian wedding tourism promotion in town Tuong Vi By Tuong Vi in HCMC Malaysia Tourism Promotion Board in Vietnam is launching Malaysia Promotion Week in HCMC from September 11-16 to highlight and promote the neighboring country as an ideal destination for wedding photo shoots and honeymoons. The week will feature four main activities consisting of a Tourism Malaysia Booth at the International Travel Expo in HCMC from September 13-15; Malaysia Food and Culture Festival ‘Colors of Malaysia’ at New World Saigon Hotel from September 11-26; Tourism Malaysia Booth promotes wedding photo shoots, honeymoons and shopping in Malaysia at the Tax Trade Center from September 12-13 and a Malaysian Culture Performance in front of the HCMC Opera House on September 16. There will also be traditional cultural performances by a dance troupe and tarik demonstration (iconic pulled tea) by Malaysian artists and talents. Malaysia with its tourism slogan ‘Truly Asia’ boasts … [Read more...] about Malaysian wedding tourism promotion in town