The initial deployment of Salesforce Financial Services Cloud across Techcombank’s network of over 5,000 frontline staff, represents the first of its kind cloud CRM implementation in the Vietnamese banking industry. An early adopter and pioneer of new technologies, standards, and solutions, Techcombank is recognized as one of the most innovative and digitally-forward banks in Vietnam. Guided by its vision of “Change banking, change lives”, the Bank continues to lead the digital transformation of the financial industry, in order to launch innovative offerings to Vietnamese consumers at speed and scale. Before working with Salesforce, Techcombank was using an in-house customer relationship management (CRM) system. The Bank recognized that there was untapped potential to integrate data and lead generation processes, and leverage real-time insights to help Techcombank’s relationship managers deliver seamless, differentiated experiences to customers. By deploying Salesforce … [Read more...] about Techcombank adopts Salesforce technology to drive digital transformation and customer engagement
