Five Vietnamese companies have been listed in the top 10 most visited e-commerce websites in Southeast Asia despite the global pandemic affecting consumers in the region, according to the latest e-commerce report.
The Vietnamese e-commerce platforms are thegioididong and Bach hoa xanh (28.6 million and 8.8 million visits, respectively), Tiki (22.5 million visits), Sendo (14.3 million visits) and FPT Shop (8.8 million visits), according to the report conducted by iPrice Group, an e-commerce aggregator in collaboration with SimilarWeb and AppsFlyer.
Alibaba and SEA-backed Shopee and Lazada, and three startups ‘unicorn’ including Tokopedia, Bukalapak and Blibli from Indonesia were also on the list.
Three Vietnamese platforms, thegioididong, Tiki and Sendo remained the 5th, 6th and 8th positions among the top e-commerce sites web visits from the first quarter to the fourth one 2020.
Tran Tuan Anh, Managing Director of Shopee Vietnam, saw that 2020 was an especially transformative year for e-commerce. As consumers adhered to social distancing measures and stayed home, they turned to online platforms not just for their daily needs but also for entertainment and interaction.
“This led to online shopping evolving from a purely transactional experience to a more social experience, with e-commerce platforms integrating more interactive elements such as games and live-streaming to engage users,” Tuan Anh said.
The report revealed that the overall website traffic of online shopping platforms increased positively in Vietnam and other ASEAN countries including the Philippines, Malaysia, Thailand and Indonesia year-over-year.
“Impacted by COVID-19, major e-commerce companies in Vietnam have taken a quick response to catch trends. They have rolled out other marketing campaigns that drew customers through gamified features on the app, free shipping and discounts,” a representative from iPrice said.
A recent report by Google, Temasek and Bain & Company mentioned that, to ensure sustained growth, talent is a key factor that businesses need improve as e-commerce is new while there are only a few schools and classes specializing on training human resources.
“Finding and nurturing talents can be one of the factors that create “thrust” for e-commerce businesses in the coming time,” a representative from iPrice said.
The larger “piece of cake” in the billion-of-dollar e-commerce market would belong to those who soon prepare, anticipate the market and execute their strategies. However, this success cannot be achieved overnight.