ASEAN has been a huge potential market for Vietnamese rice, and export firms should have a strategy to expand in the market of nearly 700 million people with similarities in culture and lifestyles, Nguyễn Thị Thu Thủy, deputy director of Export Support Centre under the Vietnam Trade Promotion Agency has said. Rice loaded for export. The focus should be placed on building brands for Vietnamese rice and increasing brand recognition to expand export to ASEAN markets. — VNA/VNS Photo Among ASEAN countries, the Philippines is the largest export market for Vietnamese rice, with a volume of 2.45 million tonnes worth US$1.25 billion and an average price of $509.7 per tonne in 2021, a rise of 10.7 per cent, 18.5 per cent and 7.1 per cent against 2020, respectively. Despite being the world’s third-biggest rice exporter after India and China, Indonesia is a potential market for Vietnamese rice. Phạm Thế Cường, trade counselor of Vietnam in Indonesia, said that … [Read more...] about Vietnamese rice must increase brand recognition in ASEAN
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Vietnamese rice grain struggling to find position in rice export
Inside one of the country's biggest rice warehouses Ms. Tran Le Dung, First Secretary in charge of the Vietnam Trade Office in Malaysia, said that soil in Malaysia is not suitable for rice cultivation; thus, the country's agriculture focuses on oil palm and rubber trees while its rice self-sufficiency can only meet about 60 percent of domestic demand. Therefore, every year Malaysia has to import from 900,000 to 1 million tons of rice to meet domestic demand and its reserve. The country often imports long white rice, which is very popularly grown in Vietnam. However, it is not easy for Vietnamese enterprises to export rice to this market. The Malaysian government has assigned Padiberasnasional Berhad Group (Bernas Berhad) to be the exclusive importer of the long white rice to meet the domestic demand. Accordingly, Vietnamese export companies that want to export rice there must sign a contract with Bernas Berhad. Currently, the Vietnam Southern Food Corporation is signing … [Read more...] about Vietnamese rice grain struggling to find position in rice export
SEA Games attendees enjoy native cuisine, Vietnamese staples
At the 31st SEA Games, the men's football teams in Group B - Malaysia, Laos, Thailand, Singapore and Cambodia – stayed at the Nam Cuong hotel in Nam Dinh Province, just two km from the Thien Truong Stadium. The hotel's kitchen had to serve the five teams with special nutritional requirements keeping in mind their religious faiths and preferences. Nguyen Van Chien, the hotel's manager, said that the three main meals for the teams were served as a buffet of 60-70 dishes. For example, the Indonesian team wanted masala fried eggs, which the team leader said suited the nutritional needs of the players. Some of the Indonesian players were Muslims who don’t eat pork, so their meals had to be adjusted accordingly. For the Thai team, the hotel’s chefs served stir-fried noodles with special spices. Before the meal, the Thai team sent a player to the kitchen to provide guidance and instructions. Chef Dong Van Quang said that the Thai players ate food that was quite salty and had more … [Read more...] about SEA Games attendees enjoy native cuisine, Vietnamese staples
Vietnamese Americans find career, home, identity in motherland
It is not uncommon for Vietnamese Americans to return to Vietnam to start a business in their twenties or thirties. For many, this return to the motherland is more than just a chance at a new career, it is a chance to find the true meaning in life. Tony Ngo and Don Le are known for founding Everest Education, an institute in Ho Chi Minh City which offers math and English enrichment courses, test preparation, college admissions consulting, and private tutoring to students from grades 1 to 12. Born and raised in California, with an MBA from Harvard Business School and a BA from Stanford University, Tony’s first visit to Vietnam was in the summer of 2007 for an internship at TPG Capital. “After graduating, I had many questions about the culture, the market, and the transformation happening in Vietnam. I wondered if I could contribute anything,” Tony shared during a phone interview with Tuoi Tre News . “Seven years later, I decided that if I didn't do a summer internship in … [Read more...] about Vietnamese Americans find career, home, identity in motherland
Quán Ăn Ngon’s excellent Vietnamese cuisine is back
BACK TO BUSINESS: The renowned restaurant has reopened, and is looking even stronger than before. VNS Mỹ Hà Photos by Nguyễn Mỹ Hà When many eateries in town re-opened for business, for a while Quán Ăn Ngon (Ngon Restaurant) had not and it felt like things hadn't quite returned to normal in the capital city of Hà Nội. The restaurant has been such a fixture in the dining scene in this part of town, near the Train Station, close to the South-Gate area, where many delicious smaller eateries dominate. Quán Ăn Ngon has been a safe food hub for a large group of diners. Families. friends from other cities visiting, overseas Vietnamese coming home for family reunions and lots of travellers, who want to make sure they get good food and open space, all love to drop in. Just last week, we decided to visit the typical restaurant, for the first time since the pandemic wreaked havoc on the country's health, economy and culinary sectors, all at once. Though we're not picky with our food, … [Read more...] about Quán Ăn Ngon’s excellent Vietnamese cuisine is back
Hanoi’s specialty listed among CNN’s best Asian noodle dishes
Pho, Bun cha and Cao lau were praised by US news site CNN to be the best the most mouth-watering noodle dishes across Asia. According to CNN, noodles act as an “unsung hero”, creating the texture and substance for many dishes in Asia countries. A should-not-to-miss specialty of Hanoi for any traveler: Bun cha or grilled pork with fresh rice noodle. Photo: Phuong Linh The site quoted Tang Pui Sum, director of Hong Kong's 60-year-old Yau Kee Noodles Factory: “Noodles may only be a sidekick - taking up about 10% of the cost of a dish - but without the right noodles, a meal will be ruined”. Asian noodle varieties combined with different ingredients and recipes result in unique dishes, among which three representatives from Vietnam must be mentioned. Pho - Vietnamese traditional flat rice noodles soup with beef Topping the CNN list is flat rice noodles. This is a popular ingredient used in countless signature dishes across Asia, from pad thai (Thai-style … [Read more...] about Hanoi’s specialty listed among CNN’s best Asian noodle dishes