The European Union’s new copyright law, which will require tech giants like Facebook and Google to pay copyright fees for creators when their works are shared on their platforms, setting a powerful precedent for countries trying to extend supervision over the operations of them, including Vietnam. Vietnamese authorities are working on a draft decree that would boost attempts to extend supervision over social networks The EU legislation is good news for newspapers in the EU and has inspired newspapers in other countries, like Vietnam, which have been facing unfair competition from the two tech platforms that are using local articles to earn huge advertising revenues – and then refuse to share with the newspapers themselves. According to the latest data published by Vietnamese market research company ANTS, spending on online advertising in Vietnam in 2018 reached $550 million, including Facebook’s $235 million, Google’s $152 million, and the remaining … [Read more...] about Enforcing copyrights on social media
Social media marketing industry
Vietnam could follow up EU social media slapdown
The EU proposes better terms for revenue sharing between social media platforms and content creators Photo: Shutterstock The law would apply to all content creators, including music and film producers, but also newspapers and magazines. The move is meant to hold tech platforms accountable for the content their users share, and to try to return some of the billions of US dollars in revenue that Facebook and YouTube make each year to the people who actually create the content that appears on those sites. In YouTube’s case, if content owners find that someone else has uploaded their video, they can ask YouTube to remove it or make money off the video by having YouTube run ads alongside it. For starters, each European Union member country will implement the rule on its own, which could mean tech companies will have to abide by a different set of guidelines in each country. This diversity of regulations will require a finely tuned filtering system, which could possibly use … [Read more...] about Vietnam could follow up EU social media slapdown
Art campaign draws social media debate
Viet Nam News Bảo Hoa A social media campaign supporting children with cancer last week triggered debate among users. It is part of a bigger campaign run by the Tuổi Trẻ (Youth) newspaper and sponsored by pharmaceutical company Eco Pharma. Inspired by a strong-willed cancer patient who passed away in 2007 nicknamed ‘the sunflower that does not need the sun’, the Facebook campaign asked users to draw sunflowers with messages to cancer patients, take photos of their drawings, and post them on their personal accounts. Users were also asked to include the two hashtags #ngayhoihoahuongduong2018 (Sunflower Festival 2018) and #uocnguyenhong2018 (The Pink Wish 2018) and tag three friends in their posts to spread the word. Eco Pharma said they would count the number of posts on December 2, and for each post that did all of the things above they would donate VNĐ30,000 (US$1.3) to support children with cancer. On the one hand, the campaign received … [Read more...] about Art campaign draws social media debate
Social media – effective tool for tourism companies
Visitors learn about tours at the HCM City Tourism Fair. (Photo:VNA) HCM City (VNA) - Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said. La Quoc Khanh, deputy director of the HCM City Department of Tourism, said the fourth industrial revolution is making its way into people’s lives, with almost every device being connected with the internet, representing a new way of communicating and doing business. With Industry 4.0, the tourism industry must figure out how to adopt new technologies to engage with a customer and gain market share, he told an online tourism forum held on April 13 in HCM City as part of the HCM City Tourism Fair. Vietnam ended 2017 with GDP growth of 6.8 percent, Huynh Bich Tran, deputy director of Nielsen Vietnam, a global information and measurement company, said. The service sector also … [Read more...] about Social media – effective tool for tourism companies
Tourism firms should exploit social media: experts
Viet Nam News HCM CITY — Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said. Lã Quốc Khánh, deputy director of the HCM City Department of Tourism, said the fourth industrial revolution is making its way into our lives, with almost every device being connected with the internet, representing a new way of communicating and doing business. With Industry 4.0, the tourism industry must figure out how to adopt new technologies to engage with a customer and gain market share, he told an online tourism forum held yesterday (April 13) in HCM City. The forum was held as part of the HCM City Tourism Fair. Việt Nam ended 2017 with GDP growth of 6.8 per cent, Huỳnh Bích Trân, deputy director of Nielsen Việt Nam, a global information and measurement company, said. The service sector also saw … [Read more...] about Tourism firms should exploit social media: experts