Sme best brand award

Viettel brand value increasing by year (unit: billion $)

Viettel has been valued at $6.016 billion (up 3.4 per cent on-year) in the Brand Finance Global 500 2021 Ranking. This is the only Vietnamese brand in the list, ranking 325th in the world, as well as the only Southeast Asian telecommunication brand in the ranking.

According to Brand Finance, there are 34 telecommunication brands in the top 500, however, most of their brands’ value decreased at an average 2 per cent. Viettel did better than numerous well-known global brands like Nescafé (from Switzerland), Qualcomm (US), Spotify (Sweden), Lenovo (China), or Claro (Mexico).

Viettel’s brand value has doubled since transforming from a telecommunication provider to a pioneer in building digital society in 2018. In early 2021, Viettel announced repositioning its brand by forming six key platforms of a digital society including digital infrastructure, digital solutions, digital content, digital finance, cybersecurity, and high-tech research and development, which contribute to boosting Viettel’s brand value.

Additionally, the 2020 business performance of Viettel was quite good with VND264 trillion ($11.5 billion), up 4.4 per cent on-year, reaching 102.4 per cent of the yearly plan. The revenue of digital services increased by 27.7 per cent, doubling the average growth of the local IT industries (14.7 per cent). The company has also provided market-leading platforms for digital services, as well as for the government, ministries, and agencies.

Last year was very taxing for the healthcare sector as the pandemic has led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health. How has AstraZeneca Vietnam contributed to increasing patient access over the past year?

Nitin Kapoor, chairman and general director of AstraZeneca Vietnam

While it has been a real test to the world, our innovative and patient-centric spirit has helped us not only rise to the unique challenges posed by the pandemic but also ensure that we leave no patients or healthcare professionals behind in this trying time. As we are celebrating Doctors’ Day in Vietnam, I want to thank all the doctors, nurses, and healthcare staff for their tireless efforts to keep us safe.

Globally and in Vietnam, AstraZeneca is committed to ensuring broad and equitable access to our COVID-19 vaccine. We are proud and thankful for the Ministry of Health (MoH) and the Drug Administration of Vietnam’s conditional authorisation of our COVID-19 Vaccine AstraZeneca for emergency use. We are partnering with Vietnam Vaccine JSC to deliver 30 million doses of the vaccine to the country, starting from the first half of 2021.

To support Vietnam’s healthcare system when it faced great shortages, last year AstraZeneca donated 400,000 medical masks to the MoH and personal protective equipment to the National Hospital for Tropical Disease. Our contributions to Vietnam’s fight against the pandemic were recognised with the Minister of Health’s Award of Excellence.

In July, our major structural and operational transformation was completed when we became one of the first pharmaceutical multinationals to successfully transition to a foreign-invested enterprise and sign a landmark local distribution partnership. This change has allowed us to better deliver our innovative, high quality medicines to millions of Vietnamese patients.

We have also accelerated our digital transformation, reaching over 80,000 healthcare professionals virtually even during pandemic restrictions and supporting major hospitals in their telehealth and digital healthcare education programmes, all to ensure that patients’ access to healthcare is not disrupted.

Along with the global health crisis, the Vietnamese healthcare sector is facing a growing burden of non-communicable diseases (NCDs). How important is partnership in easing this in the community?

The increasing healthcare needs and growing NCD burden require that we form robust and comprehensive collaborations in order to achieve better health outcomes for patients. Public-private partnerships also play a vital role as they can contribute diverse and complementary resources towards a mutual goal in a shorter time. AstraZeneca Vietnam’s mission is to reduce NCD burden in Vietnam, and we have been a long-term partner with the government, the MoH, and healthcare institutions to maximise our collective impact.

In our 27-year operations in Vietnam, our most notable sustainability programmes include the Healthy Lung Programme where we partner with the Medical Service Administration and respiratory medical associations to improve outpatient management for asthma, COPD, and lung cancer; and the Young Health Programme through which we work with the MoH and Plan International to reduce NCD risk behaviours amongst young people. In 2018 and 2019, to raise awareness of NCDs and increase their early detection, we also organised two community days in Hanoi where our volunteers provided 1,000 free screenings and consultation sessions.

Reflecting on this past year, what do you think is the biggest lesson from COVID-19, and how can we avoid letting it happen again?

These are tough questions that I’m sure many world leaders have been asking. What we’ve witnessed is how vulnerable the global health system is in the face of crises such as pandemics or natural disasters. COVID-19 has really highlighted the importance of early detection of diseases, disaster contingency plans and preparedness, trust in science, transparent and decisive leadership, and cross-border and cross-sectoral partnership.

The Vietnamese government and the MoH have demonstrated the best practice in pandemic response – leading the country effectively through the pandemic and protecting lives, while maintaining remarkable economic growth.

As crises will continue to happen in the future whether we like it or not, it’s vital that we increase healthcare systems’ sustainability and resilience so that they are resistant to whatever comes in their way. AstraZeneca Vietnam is contributing our part via two programmes – one is the Partnership for Health System Sustainability and Resilience with the World Economic Forum, London School of Economics, and Vietnam’s Health Strategy and Policy Institute to generate insights on how Vietnam’s healthcare system can be strengthened. The other one is Green Energy for Health, where we donate solar energy systems to local healthcare stations in disadvantaged areas, allowing them to save costs and improve energy supply stability.

The achievements of Vietnamese women “steering” large corporations have been recognized internationally.

A campaign seeking ideas for Hanoi’s street decoration and lighting for this year has been launched by the municipal Department of Culture and Sports.

The Hanoitimes – On the occasion of the 25th anniversary of the US-Vietnam diplomatic relations, US companies shared with Hanoitimes their expectations about opportunities for their investment expansions in Vietnam.

Dr. Mason Cobb, chairman of Victoria Healthcare International Clinics

After Vietnam achieved the middle income status and ODA decreased, the Vietnamese government became more accommodating for investment and that continues to this day.

Dr. Mason Cobb, chairman of Victoria Healthcare International Clinics

However, it is still not a truly level playing field with local companies. The attitude and perception, and spirit of cooperation has become much warmer and more understanding than during that difficult middle period.

More importantly, the company’s mission in healthcare as primarily helping Vietnam build a world-class healthcare system. To that end, the company brings Vietnamese to the US and bring educational and other assets to Vietnam to help increase understanding and skills.

AmCham Healthcare Committee Mission has stated: “We are a key strategic partner for promoting health and wellness and shaping the healthcare industry in Vietnam.”

Regarding the healthcare sector, I think there are still regulatory hurdles that could dampen investment atmosphere. For example, the Ministry of Health has proposed that all foreign doctors must speak fluent Vietnamese. In effect, there would be an exodus of international healthcare and its standards. This will inhibit achieving a truly international standard for healthcare here by essentially expelling international influences.

Vietnam is quite unique in its “healthcare consumer”: several attempts from highly developed countries have floundered for not understanding the Vietnamese patient’s unique perceptions. In the best of conditions this must be carefully considered by foreign healthcare investors.

Vietnam has shown itself to be best in the world at handling the Covid-19 pandemic. This has spawned a motivation to make the Vietnamese healthcare system world-class. Individual patient healthcare is quite different, however, and Vietnam will at once be both motivated but headstrong with a tendency to both court foreign investment and discount their contribution.

In fact, continuing a cooperative and supportive relationship with the international medical community is the shortest and surest path to the goal of world-class healthcare.

Decreasing the regulatory burden and reinforcing fair application of rules. Easy access to decision makers in the Vietnamese government is also key.

We will continue to grow and develop our reach and technical skills. We will also invest in human capital with input from the US. We can really contribute to healthcare in Vietnam through a more integrated system, incorporating retail pharmacy, insurance, education, and patient care as a seamless system that is both very efficient and patient-friendly.

Nguyen Ba Luan, country president of Cargill Vietnam

The Vietnamese government should be commended for transforming the country over many years from a centrally planned into a market economy. This transformation has dramatically increased US foreign investment in Vietnam.

Nguyen Ba Luan, country president of Cargill Vietnam

The approach by the Vietnamese government to attract foreign investment and encourage open and free global trade has benefitted the Vietnamese economy and its agricultural and food sector. It has enabled more foreign investment and Cargill has invested heavily in Vietnam since 1995, after the significant event of the normalization of the diplomatic relationship between Vietnam and the US.

The transformation of Vietnam economy by the government has enabled Cargill to grow its business significantly in the country over the past 25 years and now has over 1,500 employees working across 23 locations. Cargill remains committed to conducting its business in the country with the highest level of integrity, accountability and responsibility.

US companies in Vietnam, who can demonstrate social tangible benefits by not only growing the Vietnamese economy but have a strong local Corporate Social Responsibility program improve the relationship between the two countries.

Cargill also enhanced diplomacy between the two countries by acting as a conduction between the US and Vietnam agricultural and food sector by bringing best practices to the Vietnamese sector and working through two-way trade issues as they arise.

While the Vietnamese government is to be congratulated for its on-going efforts in attracting foreign investment, further supporting incentives in the form of tax schemes will encourage more foreign investment.

Further reform of its legal framework relating to business and foreign investment is encouraged and the continuation of aligning the country with international food, export and import standards and practices will give US companies more confidence to grow and invest in Vietnam.

The continuation of building an advanced and integrated transport infrastructure will not only greatly improve the Vietnamese economy but will attract further investment from US companies especially in the Food & Agricultural sector.

Further alignment of policies with international standards, expansion of tax investment schemes and improvements to legal business framework and regulations and policies will go a long way in making Vietnam a for attractive destination for US companies looking to invest.

Also, continuation of dialogue between the Vietnamese government and US companies in Vietnam on policy reform, global best practices and any regulation, legal or policy obstacles will continue to attract further foreign investment by US companies.

Vietnam is important to Cargill globally. We continue to see tremendous opportunity in Vietnam and we intend to keep investing in and growing our business here, both in terms of capacity and capabilities, talents and communities as we fulfill our purpose of nourishing the world.