Three world-renowned tourism destinations in Vietnam are featured in an advertising campaign released earlier this week by high-end French fashion brand Louis Vuitton. Entitled “Spirit of Travel Campaign,” the promotion is made in the form of a travelogue, comprising multiple images and a 70-second film, to celebrate Louis Vuitton’s values with a journey to Ha Long Bay and Ninh Binh Province in northern Vietnam, and central Hoi An City. The works feature models Rianne Van Rompaey, Fei Fei Sun and Kit Butler, posing with the French brand’s iconic leather goods. The popular picturesque locations in Vietnam, including in the peaceful Hoi An Ancient Town, the poetic Tam Coc – Bich Dong site in Ninh Binh and the majestic Ha Long Bay in Quang Ninh Province, serve as the backdrop for the advertising film and photos. Photo: Louis Vuitton Notably, the Vietnam journey-themed footage is the latest advertising film LV has introduced in the last four years. Fashion … [Read more...] about Vietnam’s famed destinations starred in latest Louis Vuitton ad campaign
Simply value brand
Winners of the first Vietpresso contest receive prizes from the organisers. — Photo courtesy of Central Retail Vietnam HCM CITY — Real Bean Coffee, Trung Nguyên Legend and Lamant Coffee won the gold, silver and bronze prizes at the first Vietpresso Contest held in HCM City last week. Organised by Central Retail Vietnam together with 15 prestigious coffee brands and shops on the sidelines of Vietnam Foodexpo 2019, the competition sought to add value to Vietnamese coffee brands so that more higher-value coffee products can be exported instead of raw materials. Tạ Hoàng Linh, director of the Ministry of Industry and Trade’s Europe - America market department, said while Việt Nam leads the world in robusta coffee exports, the value is not commensurate. Last year, Việt Nam exported 1.88 million tonnes of coffee worth US$3.5 billion, an increase of 20 per cent in volume but only 1 per cent in value. The VietPresso Contest was organised … [Read more...] about First Vietpresso coffee contest held in HCM City
The US-China over artificial intelligence is heating up, but some warn the US could be over-reacting. "China is betting on AI and investing in AI and deploying AI on a scale no other country is doing," says Abishur Prakash, a futurist and author of books about the effect of artificial intelligence (AI) on geopolitics. As developments in AI accelerate, some in the US fear that the ability of China's powerful central government to marshal data and pour resources into the field will push it ahead. The country has announced billions in funding for start-ups, launched programmes to woo researchers from overseas and streamlined its data policies. It has announced news-reading robots and AI-powered strategy for foreign relations. Perhaps most alarming to the US are its efforts to incorporate it into its military. In the last few years, Washington has toughened oversight of Chinese investments, banned US firms from doing business with certain Chinese companies and increased criminal … [Read more...] about Is China gaining an edge in artificial intelligence?