Providence public schools

Nguyen Thi Bich Van

In early 2021, on its Facebook page, IBM Vietnam for the first time announced the appointment of a female Vietnamese CEO to replace a foreign CEO who had been working for IBM for 25 years.

The woman, Pham Thu Diep, is the first IBM’s ‘female general’ in the company’s 25 years of operation in the Vietnamese market.

It is now more common to see women managing large corporations in Vietnam such as Mai Kieu Lien, CEO of Vinamilk; Nguyen Thi Nga, president of BRG; Nguyen Thi Phuong Thao, CEO of Vietjet; and Le Thi Thu Thuy of VinFast are some of the names.

However, becoming a CEO of a foreign invested technology firm is still rare in Vietnam.

Before taking the office as CEO of a technology firm, Diep was a high ranking manager with 23 years of experience in the IT field. Starting her career at TRG International, she later held posts at Exact, which provides ERP service and cloud software to clients specializing in accountancy.

Diep joined IBM in early 2011 and has had many leadership positions since then.

In 2017, a Vietnamese woman became the highest ranking leader of Unilever Vietnam, a foreign invested enterprise specializing in personal and family care products and food. The first Vietnamese female president of the leading company in the FMCG sector is Nguyen Thi Bich Van, who has had a strong attachment to the company for the last 24 years.

Le Diep Kieu Trang is another well known name among businesswomen. She worked as CEO of Facebook and Go-Viet before choosing a new way to go.

The ‘golden girl’ with respectable achievements during school has had leadership positions at the world’s largest groups in Vietnam.

The brilliant achievements gained by VietJet Air, the air carrier with the largest market share, in the last decade bear the hallmark of CEO Nguyen Thi Phuong Thao. Last year Vietjet was one of only a few air carriers in the world which did not lay off workers and also made a profit, despite the Covid-19 crisis.

After a period of holding the post of CEO at Fossil Vietnam, Trang chose Facebook to use her experience to connect to the business community, both in Vietnam and overseas.

Global vision

Van said in Forbes Vietnam that being a leader in a multinational environment requires a high level of professionalism. She needs to understand multinationals’ vision and define their role in the multinationals’ business.

The working environment at multinationals is very diverse, so there is high requirement on the ability to work, communicate, and think in that environment. To encourage people to raise good ideas, leaders not only need to understand national cultures, but also understand the abilities of each worker so as to combine their talents and lead the staff to the finish point.

According to Van, this is not an easy work, because the more talented people there are, the more difficult it is for the team to reach a common purpose. In modern times, CEOs need to not ‘issue orders from the top down’, but ‘serve others’. They need to set orientation and then give power to workers to implement the strategies.

Some important positions at foreign corporations were and are held by Vietnamese women. These include Nguyen Phuong Anh, who worked as Google Asia Pacific marketing director in charge of the Vietnamese market; and Nguyen Mai Phuong, who became the youngest branding director of Unilever at the age of 24.

Vietnamese businesswomen also play an important role in the development of Vietnamese enterprises.

The brilliant achievements gained by VietJet Air, the air carrier with the largest market share, in the last decade bear the hallmark of CEO Nguyen Thi Phuong Thao. Last year Vietjet was one of only a few air carriers in the world which did not lay off workers and also made a profit, despite the Covid-19 crisis.

Thao has been included in Bloomberg’s list of 50 global influential leaders for many years. Thao is also chair of the board of directors and founding shareholder of Sovico Holdings, and deputy chair of HDBank.

In the manufacturing sector, Le Thu Thuy, president of VinFast, is a respectable name. Just within a short time, VinFast introduced its first two products – LUX A2.0 sedan series and LUX SA2.0 SUV at Paris Motor Show 2018. Most recently, its first three SUV smart electric cars were launched.

The great strides made by VinFast has created a stronger belief in the future of Vietnam’s automobile industry. This is the first time in history that a Vietnamese company can manufacture luxury cars with good design and high quality, to be sold in Vietnam and in the world market as well.

V. Ha

Children and their parents play at Ly Thai To Square in Hoan Kiem Lake. — VNA/VNS Photo Hoang Hieu

According to the organisers, the campaign aims to create a joyful and exciting atmosphere for citizens on national holidays and major anniversaries of the nation, in addition to aiding the political and decorative tasks of the city.

It is also set to contribute to preserving and promoting the national cultural identity and typical values of Hanoi as a thousand-year-old capital, creative city and city for peace, as well as meet the increasing demands of cultural enjoyment of citizens.

Themed ‘Hanoi — Creative City’ and ‘Hanoi Congratulates the Party and Celebrates a New Spring’, designs must be of high aesthetic, suitable to surrounding landscape, lightning systems and architecture. They are also expected to contain elements of creativity and follow modern decoration trends.

Entries with the use of new technologies, appropriate materials, elegant colours and safety insurance will be prioritised.

The winning designs will be used for decoration of major streets in Hanoi’s downtown such as Trang Tien, Trang Thi, Ba Trieu, Hai Ba Trung, Ly Thuong Kiet and Tran Hung Dao, among others, at the celebration of the new year of 2022.

The contest is open for contestants of any nationality who can submit unlimited designing plans for various places, provided that they comply with copyright protection law.

Trang Tien Street is among those in Hanoi to be decorated with designs submitted to the city decoration and lighting campaign 2021. — Photo kinhtedothi.vn

The works qualified for the competition must be those which have not been submitted to other contests or introduced to the public in any form.

One special prize, one first prize, two-second prizes, third prizes and five consolation prizes will be given to the best entries.

The submitted designs for street decoration and lighting must be drawn on the A4-sized paper, and then sent to Hanoi’s Department of Culture and Sports at 47 Hang Dau Street, Hoan Kiem District, Hanoi, from August 24 to 31. VNS

Located nine kilometres from the centre of Buon Ma Thuot city, Kontam tourist site is an attractive destination for tourists, particularly at weekends and public holidays.

Covering a total area of 17 hectares and hosting magnificent hills, mountains, waterfalls, springs, valleys, and accommodation facilities imbued with the typical culture and architecture of the E De ethnic group, Kotam welcomes more than 400,000 tourists every year.

According to Deputy Director of Dak Lak provincial Department of Culture, Sports and Tourism Dang Gia Duan, the launch of the Kontam tourist site has contributed to preserving and promoting the distinct culture of the Central Highlanders while reducing poverty and generating income for local ethnic minority people.

The successful tourism model was made possible thanks to a joint effors of a group of five female entrepreneurs five years ago. They are Nguyen Thi Ngoc Anh, Nguyen Thi Hue, Nguyen Thi Phuc Minh, Vu Thi Xoan and Doan Uyen Thao, directors of five companies operating in trading, processing and exporting agricultural products, honey and mechanical equipment.

The quintet are also enthusiastic members of the Dak Lak Female Entrepreneurs club, headed by Nguyen Thi Ngoc Anh, which has actively participated in charity activities in the locality.

They came up with the idea of building a model which can help locals reduce poverty in a sustainable way. The Kotam ecological site was born, surrounded by the E De ethnic people’s villages, including Pak, Kotam, Krong A, and Krong B.

As the owner of Quang Anh Trade Ltd. Co, one of the top companies with the highest revenues in Dak Lak, Nguyen Thi Ngoc Anh was appointed the Director of the Kontam Community-based Tourism Joint Stock Company.

Not long after its launch, the Kontam company had attracted 35 members from the Dak Lak Female Entrepreneursclub , who poured a large investment into the construction of the tourist site.

Traditional long stilt houses of the E De ethnic people at the Kontam tourist site (Photo: Vietnam Pictorial)

According to Ngoc Anh, from the beginning, the project team has kept in mind that the ultimate goal of the project is to protect the environment and pristine beauty of the natural landscape while honouring the cultural identity of the Central Highlanders.

Therefore, the traditional long stilt houses of the E De ethnic people were constructed at the site and all staff members at the site wear an E De ethnic brocade uniform.

Thanks to its amazing scenery and landscapes, Kotam quickly became an alluring tourist complex for visitors from across the country.

Nguyen Thi Hue, a member of the Board of Directors of Kotam Community-based Tourism Joint Stock Company, said that the tourist site has the huge advantage of food self-sufficiency, providing tourists with a fresh and clean source of vegetables, meat, and fruit.

Visitors to the site can taste the delicious indigenous dishes of the Central Highlanders, including papaya flowers cooked with fish, grilled snakehead fish, pork grilled in bamboo tubes, and chicken salad with banana flowers.

When the COVID-19 pandemic saw complicated developments in the province, Kotam staff members donated quintals of vegetables to those working at the front lines against the pandemic.

In an effort to welcome back vacationers in the post-COVID-19 period, the tourist site has coordinated with training facilities on tourism services, hotels and restaurants to improve the skills of staff members.

Promotional activities have also been launched to further advertise the site to travel agencies and tourist companies.

Built with both enthusiasm and love for the homeland of the five female entrepreneurs, the Kotam tourist site has contributed to upholding traditional culture as well as boosting socio-economic development in Dak Lak province.