Under pressure from foreign goods on e-commerce sites, Vietnamese businesses should take advantage of their internal strengths to compete.
Ms. Uyen from Ho Chi Minh City is an example of a customer who has sought items from overseas online sites. She has recently turned to buying dresses and lipsticks from Chinese sellers on Shopee, an online shopping platform. Uyen said that fashion products from China are cheap, with diverse models, and the shipping cost is cheap.
“A dress in China is priced for around VND100,000, while Vietnamese products of the same kind are sold from VND200,000-VND300,000. A lipstick in China is priced a few ten-thousands dong. Products are very diverse in designs. Shipping fees from China to Vietnam are only about VND17,000, and down to just VND7,000 or even VND2,000 if the bonus code is used. Delivery fees from Hanoi to Saigon are sometimes up to VND40,000,” Uyen explained.
Many Vietnamese customers are buying goods from China via e-commerce sites like Shopee, Lazada, and Tiki. Fashion products, cosmetics, phone accessories, home decorations, stationery, gardening tools and others, with diverse designs from foreign sellers, are ready to serve domestic needs.
Global landing of Chinese goods