A consumer shops for milk products of the national dairy company Vinamilk. (Photo: VNA) Hanoi (VNS/VNA) - Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Vietnam’s national brand at 235 billion USD, a year-on-year increase of 16 percent. This makes the country among the top 50 most valuable national brands in the world. The Vietnam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, Vietnam’s brand value ranked sixth and 613 billion USD lower than the leading country in the region Indonesia. Brand Finance gave the A rating to Vietnam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA . According to London-based Brand Finance, due to the efforts of a national mark programme called “Vietnam Value”, Vietnam’s processed … [Read more...] about National brand valued at 235 billion USD
National brand of vietnam
Vietnam’s nation brand valued at US$235 billion, among 100 most valuable
The Hanoitimes - Vietnam has climbed two places compared to the list released in 2017. Vietnam is ranked 43th in the list of the top 100 most valuable nation brands in 2018 at US$235 billion, up 16% year-on-year or US$32 billion, according to the latest report released by Brand Finance. Illustrative photo. Vietnam has climbed two ranks compared to the list released in 2017, mainly due to the efforts of a national mark program called "Vietnam Value". Vietnam's processed food industry now contributes upwards of US$17 billion of the country's exports. The apparel industry makes up over US$22 billion of exports. These economic contributions are absolutely crucial for Vietnam's overall growth and would not have been entirely possible without the concentrated efforts by Vietnam's government, according to the report. However, the 16% growth rate was not sufficient for Vietnam to be included in the list of 10 best performing nation brands in 2018 compared to … [Read more...] about Vietnam’s nation brand valued at US$235 billion, among 100 most valuable
Việt Nam national brand valued at $235 billion
A consumer shops for milk products of the national diary company Vinamilk. Việt Nam’s national brand is valued at US$235 billion, according to Brand Finance. — Photo foody.vnViet Nam News HÀ NỘI — Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Việt Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent. This makes the country among the top 50 most valuable national brands in the world. The Việt Nam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, ViệtNam’s brand value ranked sixth and $613 billion lower than the leading country in the regionIndonesia. Brand Finance gave the A+ rating to ViệtNam’s national brand, which meant “strong”.Singapore and Switzerland maintained their positions as the strongest national brands with … [Read more...] about Việt Nam national brand valued at $235 billion
Việt Nam nation brand is valued at $235 billion
A consumer shops for milk products of the national diary company Vinamilk. Việt Nam’s national brand is valued at US$235 billion, according to Brand Finance. — Photo foody.vnViet Nam News HÀ NỘI — Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Việt Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent. This makes the country among the top 50 most valuable national brands in the world. The Việt Nam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, ViệtNam’s brand value ranked sixth and $613 billion lower than the leading country in the regionIndonesia. Brand Finance gave the A+ rating to ViệtNam’s national brand, which meant “strong”.Singapore and Switzerland maintained their positions as the strongest national brands with … [Read more...] about Việt Nam nation brand is valued at $235 billion
Vietnam remains among 50 most valuable national brands
By Hung Le  October 19, 2018 | 11:46 am GMT+7 A made-in-Vietnam shirt. Photo by VnExpress Brand Finance has released its annual report on the world’s 100 leading nation brands, and Vietnam is in 43rd place. Its brand value is estimated at $235 billion, up $32 billion from the previous year. It has risen two places in the list this year. The global brand valuation consultancy firm evaluates a country’s national brand on the brands based there and the economy as a whole by weighing up various socio-economic factors. A “strong” national brand denotes a highly attractive environment for investment, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants, it explained. Vietnam’s continuing rise in the list is primarily due to “Vietnam Value”, a national program to endorse products and services that meet minimum standards set out by the government, and concentrated efforts to … [Read more...] about Vietnam remains among 50 most valuable national brands