Thai Gia Han, junior associate at Indochine Counsel Advertising is one of the most effective ways for enterprises to approach their customers. The channel not only allows access to potential customers but also provides cross-marketing to previous and existing clients, enhancing the reach of an enterprise’s products or services. With the rising demand on introducing products and services across borders, several advertising models have earned themselves a good standing in the market, especially digital advertising. Unfortunately, every story has two sides. While many enterprises have tried to use digital advertising for genuine purposes, others made use of it for earning illegal income. Therefore, regulators of many countries have recently taken actions to consolidate their legal frameworks regulating advertising in general, as well as digital advertising in particular. Vietnam is not an exception. With the government’s approval of Decree 70, certain new conditions are now … [Read more...] about Crafting balanced treatment in cross-border advertising
