By Nguyen Quy  July 23, 2019 | 08:41 pm GMT+7 Yellow old houses are seen across the Hoai River in the ancient town of Hoi An, central Vietnam. Photo by Shutterstock/Hung Minh. Google trend results for last week show that Hoi An was the most searched keyword by Vietnamese internet users. The interest was sparked by the Google Doodle on the 400-year-old town on the search engine’s homepage. It even pushed results of the 2019 national university exam to second position, according to Google’s data. The Google Doodle featured the image of Hoi An with symbols of the Chua Cau (Pagoda Bridge) and colorful lanterns on its homepage last Tuesday, coinciding with the traditional Lantern Festival, which is held on the 14th day of each lunar month in the small town. A screenshot from Google Doodle featuring Hoi An on its homepage, July 16, 2019. The Google Doodle is a special temporary presentation that commemorates holidays, events, achievements and … [Read more...] about Google doodle propels Hoi An to top searched keyword
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‘Vietnam’ second most searched keyword in Japan after Asian Cup quarterfinal
The keyword appeared in Google Trends’s ‘Daily Search Trends’ section, which highlights searches that jumped significantly in traffic among all searches over the past 24 hours. The term was searched over 20,000 times in Japan as of 10 a.m. Friday, preceded by ‘Kingdom Hearts 3’, a Japanese role-playing video game, at over 100,000 searches and followed by ‘Sakurai Sho’, a Japanese singer and actor, also at over 20,000 searches. The national men's football teams of Vietnam and Japan played each other in the Asian Cup quarterfinal match in Dubai Thursday night. Japan won the match narrowly, scoring one goal from a penalty, while Vietnam failed to convert any of their scoring chances. ‘Vietnam’ second most searched keyword in Japan after Asian Cup quarterfinal AFC Asian Cup highlights: Vietnam 0-1 Japan Japan will play Iran next Monday in the semifinal tussle for a berth in the final of the tournament. Although Vietnam’s … [Read more...] about ‘Vietnam’ second most searched keyword in Japan after Asian Cup quarterfinal
Potential new contender to challenge e commerce
Online Friday was staged to promote certified original goods on e-commerce platforms The week-long Online Friday 2018, a promotional retail event highlighting authentic goods concentrating on Friday December 7, generated a total expected revenue of VND1.5 trillion ($65.2 million). The promotion was organised by the Ministry of Industry and Trade (MoIT) to popularise the sales of authentic items on e-commerce platforms. According to the ministry, as many as 3,000 firms joined this campaign with 5,000 discounted items, a lot of them reducing prices to zero. The MoIT targeted two million orders to be transacted in this event. Dang Hoang Hai, director general of the Ministry of Industry and Trade’s E-Commerce and Digital Economy Department, said that this campaign focused on improving the quality of goods. One hundred per cent discounted items are authenticated and clear of origin. “The organiser uses keywords to detect fake items being sold at the event. If any … [Read more...] about Potential new contender to challenge e commerce
BUSINESS NEWS IN BRIEF 13/11
Interest in Singles’ Day sales skyrockets in VN An analysis conducted by online shopping aggregator iPrice found that Việt Nam’s interest in November 11 Singles’ Day sales skyrocketed this year. According to internet traffic data, the company discovered a huge jump of 210 per cent in the number of customers participating in the Singles Day sales in Việt Nam compared to the same time last year. By analysing Vietnamese search trends on Google, iPrice found that keyword searches for “November 11” began growing steadily nearly two weeks prior to the date, three times higher in search interest compared to the same period last year. In addition, Vietnamese consumers were now much more familiar with the November 11 tradition which originated from China, and excitedly look forward to it as an important annual promotion period. For the event, big merchants offered different promotions with discounts being the most popular, together with vouchers, flash … [Read more...] about BUSINESS NEWS IN BRIEF 13/11
Interest in Singles’ Day sales skyrockets in VN
Việt Nam’s interest in November 11 Singles’ Day sales skyrocketed this year, according to iPrice’s report. — Photo news.zing.vnViet Nam News HÀ NỘI — An analysis conducted by online shopping aggregator iPrice found that Việt Nam’s interest in November 11 Singles’ Day sales skyrocketed this year. According to internet traffic data, the company discovered a huge jump of 210 per cent in the number of customers participating in the Singles Day sales in Việt Nam compared to the same time last year. By analysing Vietnamese search trends on Google, iPrice found that keyword searches for “November 11” began growing steadily nearly two weeks prior to the date, three times higher in search interest compared to the same period last year. In addition, Vietnamese consumers were now much more familiar with the November 11 tradition which originated from China, and excitedly look forward to it as an important … [Read more...] about Interest in Singles’ Day sales skyrockets in VN