Three world-renowned tourism destinations in Vietnam are featured in an advertising campaign released earlier this week by high-end French fashion brand Louis Vuitton. Entitled “Spirit of Travel Campaign,” the promotion is made in the form of a travelogue, comprising multiple images and a 70-second film, to celebrate Louis Vuitton’s values with a journey to Ha Long Bay and Ninh Binh Province in northern Vietnam, and central Hoi An City. The works feature models Rianne Van Rompaey, Fei Fei Sun and Kit Butler, posing with the French brand’s iconic leather goods. The popular picturesque locations in Vietnam, including in the peaceful Hoi An Ancient Town, the poetic Tam Coc – Bich Dong site in Ninh Binh and the majestic Ha Long Bay in Quang Ninh Province, serve as the backdrop for the advertising film and photos. Photo: Louis Vuitton Notably, the Vietnam journey-themed footage is the latest advertising film LV has introduced in the last four years. Fashion … [Read more...] about Vietnam’s famed destinations starred in latest Louis Vuitton ad campaign
Measuring brand value
Groups of mainland visitors and officials visited officers stationed on the Ladd Reef of Việt Nam's Trường Sa (Spratly) archipelago. — VNA/VNS Photo Trần Việt HÀ NỘI — The year 2019 marks the 25th anniversary of the United Nations Convention on the Law of the Sea 1982 (UNCLOS 1982) and also the 25th year since Việt Nam ratified the convention. On the occasion, Dr. Lê Thị Tuyết Mai, a member of the Executive Board of the Việt Nam Society of International Law, Chair of Việt Nam Lawyers Association Branch at the Ministry of Foreign Affairs, Director General of the Department of International Law and Treaties, wrote an article entitled “UNCLOS 1982: Overarching framework for establishing the legal order for the seas and oceans, promoting development and cooperation at sea". The following is the full text of the article. On June 23, 1994, the National Assembly of … [Read more...] about UNCLOS 1982 remains a framework for legal order for the seas and oceans
Winners of the first Vietpresso contest receive prizes from the organisers. — Photo courtesy of Central Retail Vietnam HCM CITY — Real Bean Coffee, Trung Nguyên Legend and Lamant Coffee won the gold, silver and bronze prizes at the first Vietpresso Contest held in HCM City last week. Organised by Central Retail Vietnam together with 15 prestigious coffee brands and shops on the sidelines of Vietnam Foodexpo 2019, the competition sought to add value to Vietnamese coffee brands so that more higher-value coffee products can be exported instead of raw materials. Tạ Hoàng Linh, director of the Ministry of Industry and Trade’s Europe - America market department, said while Việt Nam leads the world in robusta coffee exports, the value is not commensurate. Last year, Việt Nam exported 1.88 million tonnes of coffee worth US$3.5 billion, an increase of 20 per cent in volume but only 1 per cent in value. The VietPresso Contest was organised … [Read more...] about First Vietpresso coffee contest held in HCM City
The VN-Index recorded nine hikes in he two weeks since the end of the Lunar New Year holidays (Photo: VietnamPlus) Hanoi (VNA) - This week, Vietnam’s stock markets closed in the green, as the benchmark VN-Index rose 1.34 points to 988.91 points while the HNX-Index inched up 0.7 point to 106.82 points. The VN-Index on the Ho Chi Minh City Stock Exchange (HoSE) enjoyed increases in the whole week (from February 18 to 22) and it was also the ninth hike in two weeks. On February 22, there were 144 rising codes and 152 in decline. The VN30, which measures the performance of the 30 stocks with the highest market capitalisation and liquidity on the HoSE, had 17 advancing codes and 12 others end in red, while one code was flat. In the week, foreign investors posted net purchase value of 772.92 trillion VND (33.02 billion USD), equivalent to 23.64 million shares. E1VFVN30 topped the list with 15.4 million shares purchased, followed by HPG with 8 million shares. The … [Read more...] about Will VN-Index hit 1,000-point mark thanks to investors’ positivity?