Marketing brand strategies

Hanoi (VNS/VNA) - A crowded moon cake market has caused a drop in sales for many stalls ahead of Mid-Autumn Festival. The big day is on October 1 – the 15th day of the 8th month on the lunar calendar, but the moon cake market is still quiet. Popular moon cake brands like Kinh Do, Nhu Lan, Dong Khanh, Hanoi Confectionery and Thu Huong Bakery are traded on stalls in the most crowded areas in Hanoi and HCM City. Despite an increase in discounts and promotions, fewer people are shopping at moon cake stalls than last year. Nguyen Thi Huong, the owner of a moon cake stall on Pham Van Dong Street in HCM City’s Thu Duc District has struggled this year. “I have to use a 'buy 1 get 1' board to attract customers but some just stop to see the price list. Some still buy the products but they are much fewer than ever before," she said. Le Minh Tam, who runs a moon cake stall on An Duong Vuong Street, District 5, told Tin Tuc newspaper: … [Read more...] about Moon cake market competition heats up

Leveraging the geographical advantage of the Cangzhou Lingang Economic and Technological Development Zone, the Kerry IMS Chemical Cangzhou logistics centre is supported by Kerry IMS Chemical Logistics' strong chemical warehousing, long-haul trucking and distribution services and network. Not only can it fulfil the warehousing and transit needs of local chemical companies, but can also provide services to the Hebei, Tianjin, Shanxi and Shandong regions, integrating regional resources and upstream and downstream industries to create a sustainable industry chain. The logistics centre is the implementation of Kerry Logistics Network's operation strategy of synchronised distribution from the warehouses in Eastern, Southern, Northern and Southwest China, so that the logistics and distribution time nationwide is shortened, ensuring the timely delivery of goods to increase the competitiveness of its customers' products. … [Read more...] about Kerry Logistics Network Opens Chemical Logistics Centre in Cangzhou China To Capture Market Potential in Chemical Logistics

It can be said that Vietnamese enterprises have never engaged in a bigger playground. However, to materialise opportunities generated by the agreement, To Hoai Nam, General Secretary of the Vietnam Association of Small-and Medium-sized Enterprises (VINASME) suggested businesses study the current regional and global supply chains to evaluate the impact of the pact on future business models.  … [Read more...] about RCEP: local enterprises stepping firmly forward

A survey by accounting firms PwC found organizations restructuring their workplace model to enable people to work both remotely and in office and to reduce the number of employees in office at any given time. … [Read more...] about HCMC office buildings report surging vacancy rates

About Jacobson Pharma Corporation Limited (雅各臣科研製藥有限公司；Stock Code: 2633)Jacobson Pharma is a leading generic drug company in Hong Kong. The Group also carries a portfolio of proprietary brands, notably Po Chai Pills (「保濟丸」), Ho Chai Kung TjiThung San (「何濟公止痛退熱散」), Contractubex Scar Gel (「秀碧除疤膏」), Flying Eagle Woodlok Oil (「飛鷹活絡油」), Tong Tai Chung Woodlok Oil (「唐太宗活絡油」), Doan's Ointment (「兜安氏藥膏」), Saplingtan (「十靈丹」), Shiling Oil (「十靈油」) and Col-gan Tablet (「傷風克」), which have been widely recognised … [Read more...] about Jacobson Pharma’s Proposed Spin-off and Separate Listing of JBM (Healthcare) Limited on The Main Board of The Stock Exchange of Hong Kong Limited