Competition heats up for app-based ride-hailing marketThe Saigon Times Daily Driver-partners are going for a ride on the occasion of Go-ixe's grand opening in the Mekong Delta province of Bac Lieu - PHOTO: GO-IXE BAC LIEU HCMC – Just when the app-based ride-hailing market in HCMC was trying to cool down following the recent significant debut of the giant Go-Jek, locally named Go-Viet, another local firm, Go-ixe, has announced plans to join the ride-hailing race, promising to offer quality services at competitive prices, reported the local media. On September 12, the municipal Department of Transport and Go-ixe Software Technology Co., Ltd. co-organized a press briefing to announce the upcoming pilot operations of Go-ixe in the city. Despite being a latecomer, Go-ixe is confident in its services. Notably, it pledges to collect lower fares than its competitors, not only meeting the demand of customers but also guaranteeing stable incomes for its driver-partners, according … [Read more...] about Competition heats up for app-based ride-hailing market
Market penetration pricing strategy
Viet Nam News By Mai Hương HÀ NỘI – More and more Vietnamese companies are taking the initiative by showcasing their products overseas. They hope by doing so, foreign-invested firms in Việt Nam would help them reach a wider audience, and improve sales. About 60 Vietnamese enterprises took part in the “Vietnamese Goods and Tourism Week in Thailand” last month with 40 firms exhibited their goods while the other 20 attended the business matching session with Thai buyers under the Central Group. Held by the Ministry of Industry and Trade and Central Group Vietnam, this is the third year the event has been held, and year on year, participation has grown. In 2016, just 20 companies took part. That figured double last year, and has grown to 60 at the latest event. Another opportunity for them to met foreign distributors from Thailand, South Korea, Japan, mainland China, Hong Kong, and Malaysia was also organised in Thai Fest in June. … [Read more...] about Vietnamese goods showcased for global market
In attempting to punish China for its trade practices, President Donald Trump may open the door for other countries to grab U.S. market share, including Mexico and Japan, which he has also targeted with sharp trade rhetoric. Containers are seen at the Yangshan Deep Water Port, part of the Shanghai Free Trade Zone, in Shanghai, China - Photo by Reuters According to detailed U.S. import data those nations are among the top alternate suppliers of some 1,300 product lines due to be hit with a 25 percent tariff if they are imported from China, and the possible winners of such an abrupt shift in relative prices. Mexico already ships about US$6 billion of flat-screen televisions to the United States, about twice that of China, while Thailand’s US$3.5 billion in hard disk drive exports to the United States is about four times that of China. Japan, Malaysia and Vietnam are all rivals in the market for printer parts. Shifts to those and other countries won’t happen … [Read more...] about US tariffs on China may simply widen door to other countries
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
NDO – Considered one of the world’s 30 most attractive retail markets, the Vietnamese retail market has constantly drawn foreign investors in recent times. Alongside their superiority in terms of finance and supply sources, foreign retailers have applied diverse business strategies, together with modern and professional administration methods. In that context, it is a must for Vietnamese enterprises to deploy reasonable development measures and strategies in order to avoid losing on home territory. Pressure from foreign opponents The recent launching of the first 7-Eleven store, the US-based world largest convenience store chain, in Ho Chi Minh City has drawn attention from many consumers. In addition to essential products, 7-Eleven Vietnam is introducing branded products to Vietnamese consumers. The store also offers office lunches with more than 20 versatile dishes, changing every day, in line with the local culinary culture. Particularly, 7-Eleven … [Read more...] about Mounting pressure on competitive retail market