Hoang Nam (L), explores dangerous destinations and films his travels to upload on his channel. Photo courtesy of Hoang Nam But it happened, and he received the gold play button from the video platform in February certifying his channel had got a million subscribers. Five years ago Nam, 35, began exploring mysterious destinations and religious places that most people did not dare visit. He used to work for a radio station and became known to the public in 2014 when he took part in a television game show that involved bike racing and carrying out missions around Vietnam. But Nam wanted to seek answers to questions and mysteries that no book described. With his camera he started to film and narrate his experiences and upload the videos on Youtube. Over the years his energy and determination in decoding mysteries have been inspiring many people. Once he climbed up a mountain to search for a 1,000-year-old coffin of a Chinese official left in a cave in northern Vietnam. He had to use a … [Read more...] about For Youtuber stars, adulation and hatred go hand in hand
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Vietnam National Administration of Tourism, Vietjet sign MoU At the MoU signing ceremony (Photo: hanoimoi.com.vn) The Vietnam National Administration of Tourism (VNAT) and Vietjet Air signed in Hanoi on March 28 a Memorandum of Understanding on cooperation for 2019 – 2021. Under the MoU, the two sides will work together to increase promotion on mass media; introduce publications, documents and market researches; cooperate in an international tourism fair and Vietnamese tourism abroad; and organise domestic destination surveys and events. The MoU provides travel opportunities and convenience for Vietnamese people and international tourists, connecting Vietnam to destinations around the world, where Vietjet has direct flights. This is also a concrete effort to contribute to the implementation of the growth target plan assigned by the Prime Minister to welcome about 18 million international visitors to Vietnam in 2019. With a wide flight network of 39 domestic routes and 69 … [Read more...] about BUSINESS NEWS IN BRIEF 29/3
Bamboo Airways and Petrolimex’s subsidiaries sign MoU Bamboo Airways Company Limited, a member of FLC Group, signed a memorandum of understanding (MoU) for co-operation with the Petrolimex Insurance Company (PJICO) and Petrolimex Aviation Fuel Joint Stock Company. The MoU was signed last week in the central province of Thanh Hoa. Under the terms, Bamboo Airways would give priority to use non-life insurance products of PJICO such as airplane insurance, airline liability insurance, machinery insurance and others as well as aviation fuel of Petrolimex. Meanwhile, the two subsidiaries of Petrolimex would give priorities to use airlines services of Bamboo. Speaking at the signing ceremony, Pham Van Thanh, Petrolimex’s chairman, said Petrolimex has been a member of the Joint Inspection Group (JIG), the world-leading organisation for the development of aviation fuel supply standards. "We committed to provide preferential to Bamboo Airways in its earlier … [Read more...] about BUSINESS NEWS IN BRIEF 23/11
Viet Nam News by Hoàng Linh Never before have game shows and reality shows been more popular on TV and in the media. On most State-owned and private channels, it’s easy to find these shows. Many families enjoy watching the drama unfold over dinner on the TV or even YouTube, and their popularity is unlikely to abate. The shows not only influence the audience but also the participants. The number of people who have registered to take part in these shows is so high that producers will not have to search for participants for a couple of years to come. “Taking part in TV game shows or reality shows makes the participants known among many people, i.e. the audience,” Nguyễn Bình An, an IT engineer, said. “When people from game shows or reality shows walk down the street and are recognised, it must be a weird feeling,” An added. Besides becoming famous overnight, participants have the chance to cash in. For example, the highest prize on Who … [Read more...] about Do reality TV shows brings fame or shame?
Mr. Ricardo Glenn, Digital Media Director at Infocus Mekong, looks at measuring reach and frequency in digital advertising. There are two major players in Vietnam at present with respect to digital advertising spend. The Google story began in 1995 at Stanford University in California, when it was founded by Larry Page and Sergey Brin while they were Ph.D. students. In September 1997 they registered the domain name google.com. Facebook, meanwhile, was launched by Mark Zuckerberg and Eduardo Saverin in February 2004, while both were students at Harvard. Today, these two giants capture 25 per cent of the global advertising spend and 61 per cent of global online advertising; figures that are even higher in Vietnam. Media agency Magna forecasts that digital media will take 44 per cent of all ad money spent globally this year and 50 per cent by 2020. Is Vietnam following the global trend? Is Vietnam behaving the same as the rest of the world? Simple answer: NO! TV ad spend is … [Read more...] about Maximizing your return on investment in digital advertising