Central Command on Sept. 23, 2014, shows a structure in Tall Al Qitar, Syria, moments after a U.S. airstrike. Islamic State's 52-second trailer "Flames of War" opens with a black-clad extremist blasting a U.S.-made tank into smoke and shrapnel, a Hollywood-style message to the U.S. and its allies about what they can expect for intervening in the Middle East again. The nation that has produced Microsoft, Apple and Google now finds itself playing catch-up on Facebook, YouTube and Twitter with an extremist group rooted in 7th Century Arabia. Islamic State's use of social media has extended its reach beyond Syria and Iraq to Western and Asian homes, where it tries to convert resentment into radicalism. Countering those messages has become a pillar of the U.S. strategy to defeat the group. The State Department has set up a Twitter account urging extremists to "Think Again, Turn Away," which posts descriptions of Muslim communities ravaged by extremists. It's also running a YouTube … [Read more...] about U.S. outgunned by extremists on social media battlefield
How to develop social media strategy
Social media has become popular among companies worldwide as an effective marketing tool. Thomas Crampton, the Asia-Pacific director of public relations firm Ogilvy's 360 Digital Influence, spoke to Viet Nam News about the development of social media in the country. How have social media networks developed in Viet Nam in recent years, and in comparison to other Asian countries? Viet Nam is at the fascinating intersection of a developing nation, a young population and a Government that has supported the development of the internet. How this plays out remains to be seen, but as Indonesia has shown, populations can come online at breakneck speed with incredible results. In the last year, Indonesia overtook the UK as the world's second leading nation on facebook, much of the usage coming through mobile devices. Marketing via social media is popular today, but in Viet Nam, few companies use it. Why do you think Viet Nam resists this trend? Social media is cost-effective when approached with … [Read more...] about Social media an effective marketing tool
VietNamNet Bridge – Culturist Tran Ngoc Them, said that the master of the sea must be the people. The army is just a part of them. If the army is capable to keep the sea but the people are incapable to explore the sea, Vietnam cannot master it. VN condemns Chinese intrusion The national seminar on the culture of sea and islands was held recently during the Nha Trang Sea and Islands Festival 2011 in Nha Trang City, Khanh Hoa province. Prof. Dr. Tran Ngoc Them from the HCM City-based National University talked with VietNamNet on the sideline of seminar about the marine culture and a strategy to develop it.Vietnam used to have a marine culture Prof. Dr. Tran Ngoc Them said: A nation is considered to have marine culture when marine culture is an indispensable element of that nation’s traditional culture, with the four following conditions:1) the based-on-the-sea living area is large enough to be known and recognized by the community, 2) the number of inhabitants in the sea … [Read more...] about How to develop Vietnam’s marine culture?
Samsung Electronics has built global leadership in mobile phones, but in a fickle industry looks more vulnerable than its nemesis Apple Inc without an 'ecosystem' - software, services, content and customer support - to keep its users loyal. Students walk out of a showroom at the headquarters of Samsung Electronics in Seoul in this October 28, 2011 file photo. Samsung Electronics has built global leadership in mobile phones, but in a fickle industry looks more vulnerable than its nemesis Apple Inc without an 'ecosystem' - software, services, content and customer support - to keep its users loyal. Photo: Reuters "They need to move out of that mentality of just selling people a device," says Rachel Lashford, Singapore-based managing director of mobile for Canalys, a consultancy. "They need to get their head around the idea that they're no longer just a hardware company." The ecosystem standard has been set by Apple: offering mobile users downloadable programs and content - … [Read more...] about Samsung challenge: sold the phone, how to keep the customer
VietNamNet Bridge – “How to turn the marine strategy into reality” is the topic of the talks between VietNamNet and two guests, Ass.Prof, Dr. Chu Hoi, vice chief of the General Department of Sea and Islands under the Ministry of Natural Resources and Environment and Dr. Tran Dinh Thien, director of the Central Economic Management Institute. Dr. Nguyen Dinh Thien and Dr. Chu Hoi. In February 2007, the Party Central Committee’s 4th conference approved the Resolution on “Vietnam’s marine strategy to 2020”. The resolution is praised as a breakthrough in thought in developing the country because it opens up the “oceanic thinking” in the age of open economics and global integration. But five years have passed since the strategy was approved, the implementation of this strategy has just moved for several steps, while Vietnam’s giant neighbor is escalating in provoking steps in order to realize its ambition to turn the East Sea into … [Read more...] about How to turn marine strategy into reality
Social media regulation, particularly relating to Facebook, was an agenda-topping item for various Vietnamese state agencies in 2017, highlighting the country’s apparent maneuvers to counter new threats in cyberspace. With Vietnam’s tax authorities unable to develop a viable strategy to force Internet-based technology giants to pay taxes and the Ministry of Information and Communications’ concern that social media is providing an easily accessible place for publishing "toxic content," a Party-run agency has been created to focus on ‘orienting’ content on certain platforms. Social media as a medium for ideology sharing At a meeting in Ho Chi Minh City late last year to recap its 2017 action plan, Vo Van Thuong, head of the Vietnamese Party’s Central Commission for Propaganda and Education, spent a chunk of his speaking time focusing on issues related to social media content. Thuong said social media can create profound impacts on public sentiment … [Read more...] about Vietnam moves to cope with unconventional challenges on social media
Founder of Soul Rich Woman (SRW) network and former Miss Singapore, Genecia Alluora Luo, tells Viet Nam News reporter Phuong Uyen that her mega mission to empower Southeast Asian women to succeed in business has a simple aim: change their lives for the better.How did Soul Rich Women and female entrepreneur empowerment in Southeast Asia happen?Back in 2013, I had begun to run my own multinational cafe chain, and I knew that going into the retail business means you have to go online for recognition and effective management. And though I wanted to, I honestly did not know how.Since this involved a lot of trial and error, without a business mentor or a comprehensive source of helpful information, I felt the need to do something about it, and SRW was born. The aim was not just to help established female entrepreneurs in Southeast Asia, but also those were still working a 9-5 job but desiring to do something on the side.In the information age, to get in touch with customers, gain market … [Read more...] about Empowering women in business to reach farther
Ministers of Tourism and private sector leaders meeting at the 9th UNWTO & World Travel Market (WTM) Ministers' Summit agreed that destination branding and the way tourism marketing organizations operate need to be adapted to the changes brought in by social media (London, United Kingdom, 3 November 2015). Over 60 tourism ministers and leaders from Facebook, Expedia, Melia Hotels, Eurostar and the World Travel and Tourism Council meeting in London discussed how market changes and consumer empowerment has fully shifted destination branding. Participants recalled that the current social media landscape requires destinations to invest further in understanding and engaging travellers in social media. The Summit, moderated by CNN International's Richard Quest, addressed issues such the need for transparent, honest and swift action in social media in times of crises, how to generate engagement with travelers and transform them into destination ambassadors and how to maximize big data … [Read more...] about UNWTO/WTM Ministers Summit: social media changing destination branding
Q- How do you feel about your appointment during the time of strong media development?A-I feel so small before the path and responsibilities lying ahead. I'm also very touched for being entrusted to lead such an important sector.Today, we live in the era of information technology boom. It has greatly benefited the society but it will also change some of our values. That is a real challenge which cannot be resolved over a short period of time.Information technology is an important pillar of the media industry. To some extent, we have caught up with the world but we must continue to work hard so we're not left behind.Q- Alongside traditional media channels, social media is a rich source of information. What's your take on the latter?A- I admit we haven't found a way to regulate social media. This problem is not Vietnam's alone; other countries face it too.Finding a suitable regulatory framework to turn social media into a useful tool is my top priority for this term. I will also … [Read more...] about Social media regulation – new communications minister’s priority
The number of foreign tourists coming to China is much larger than that of domestic tourists travelling abroad. This result is an affiliate campaign and consensus devoted to the development of tourism of the authority and the people of China. Joining hands for tourism development Any public tourism product introduced to partners and customers by China needs the collective efforts of the state management agencies, tour agencies, hotels, restaurants, and in particular the team working in the areas of art, culture, staging, directing, etc. In a programme to welcome large tour operators from its target markets, recently, Zhejiang province held a famtrip for over 100 major foreign travel companies and journalists to visit and learn, so that they can express their opinions and demands about tours and services. Also, they had direct exchange of opinions with authorised people who are critical of the policy on local tours. Tourism leading boards of the province are always willing to welcome … [Read more...] about Learn How to Attract Tourists like China?