How to develop a branding strategy

Up to now, the country has established 369 IZs (including IZs located in economic zones) in 61 out of 63 provinces and cities, with a total area of nearly 114 thousand hectares, 26 border gate EZs established in 21 provinces and cities with an area of about 766,000ha and 18 coastal EZs established in 17 provinces and cities with a total land and water surface area of nearly 853,000ha. … [Read more...] about A separate law needed for industrial zone and economic zone development

The biggest problem was steering through constant changes, demanding constant steering. Travellers returned in the last weeks of September, but there is a long road to full recovery for the industry and Saigontourist. November and December have been harder because these months are part of the low season for tourism. Foreign tourism has remained steeped in difficulties as the government has yet to reopen the borders as the pandemic is still raging globally. Consequently, the company has drawn up strategies for the next 1-2 years. … [Read more...] about Saigontourist successfully navigates bumpy road to take award at Vietnam Value Programme

As the leading brand in the Vietnamese footwear sector, Biti’s has been pursuing “people-centric development” with a range of pioneer solutions. Specifically, the first solution is to focus on investment in research and build infrastructure for big data and personalisation. The second is to invest in human resources through training programmes, aiming to train positive and highly skilled staff members to propel forward its global ambitions. … [Read more...] about Biti’s – a Vietnam Value Programme honoured “Journeys will lead you home” messages

PM Phuc also asked for increased education in terms of politics, thought, tradition, revolutionary morality, and occupational skills for intelligence officers, as well as the building of a contingent of intelligence officers who have firm political mettle, steadfastness, and absolute loyalty to the Party, Fatherland, and people, are ready to sacrifice for the sake of the Party and nation’s revolutionary cause, and have a sharp vision and outstanding qualifications to fulfill both short- and long-term tasks. … [Read more...] about VIETNAM NEWS JANUARY 20

As e-commerce is a field which needs significant capital, Vietnamese businesses without a parent company with strong financial potential would not be able to develop and compete as they are only allowed to access capital from the narrow list of investors announced periodically by the Ministry of Industry and Trade, he said. … [Read more...] about VIETNAM BUSINESS NEWS JANUARY 20