Viet Nam News Bảo Hoa A social media campaign supporting children with cancer last week triggered debate among users. It is part of a bigger campaign run by the Tuổi Trẻ (Youth) newspaper and sponsored by pharmaceutical company Eco Pharma. Inspired by a strong-willed cancer patient who passed away in 2007 nicknamed ‘the sunflower that does not need the sun’, the Facebook campaign asked users to draw sunflowers with messages to cancer patients, take photos of their drawings, and post them on their personal accounts. Users were also asked to include the two hashtags #ngayhoihoahuongduong2018 (Sunflower Festival 2018) and #uocnguyenhong2018 (The Pink Wish 2018) and tag three friends in their posts to spread the word. Eco Pharma said they would count the number of posts on December 2, and for each post that did all of the things above they would donate VNĐ30,000 (US$1.3) to support children with cancer. On the one hand, the campaign received … [Read more...] about Art campaign draws social media debate
How social media benefits business
Viet Nam News by Thu Ngân Trần Mỹ Tiên is a hard-working employee of a famous bank in HCM City. Looking at her outstanding performance, no one can believe the 30-year-old has another job on the side: she is the co-owner of a coffee shop called Cái Lò Gạch Cũ in District 11 that opened several months ago. Talking about how she manages to juggle two jobs at the same time, she merely said “technology”. She was referring to the phone applications she uses to monitor everything in the shop like cash flow, revenue growth, supply sources, and others. While many people may not understand industry 4.0 and other technological changes, they are clearly sweeping across the country. On the one hand, there are many conferences on esoteric concepts like big data, cloud, Internet of Things, and artificial intelligence, on the other, these have already entered daily life to benefit users. Tiên is one of those benefiting from the … [Read more...] about How technology is changing lives in VN
Vinatex completes 65% of yearly revenue target Viet Nam National Textile and Garment Group (Vinatex) has completed 65 per cent of the yearly target set for total revenues with its eight-month result (excluding VAT) reaching over VND31.45 trillion (US$1.34 billion). This figure also represented a rise of 7 per cent against the same period last year, the textile group reported in a filing to the Ministry of Planning and Investment. In August alone, it earned VND4.48 trillion in revenue, down 5 per cent year-on-year, of which turnover of the parent company and subsidiaries with its holdings of over 50 per cent capital reached almost VND1.74 trillion. Revenues from other affiliate companies in which the group holds less than 50 per cent capital reached a combined VND2.74 trillion. Vinatex attributed the growth in total revenues to increases in sales of fibre products (96,051 tonnes, up 9.5 per cent year-on-year), fabric of all kinds (100.7 million m3, up 18.6 per cent) … [Read more...] about BUSINESS NEWS IN BRIEF 1/9
Pham Hong Phong Advanced technology is taking centre stage in almost all aspects of our daily lives. How far has it transformed the way businesses operate here in Vietnam? In Vietnam, I’ve seen that IT has won the trust of local residents, enterprises, and the government, as they all perceive the clear benefits of its application in everyday life and work. In an era of digital transformation, I’ve seen the local government be very active in welcoming and promoting Industry 4.0, embracing artificial intelligence (AI), deep machine learning, blockchain, and, above all, cloud computing. Cloud computing in particular has changed how businesses go about developing their IT system. It used to be complicated, requiring the enterprises to recruit IT specialists and invest in equipment and software to deploy and operate such systems. This was costly and time-consuming. Now, with cloud computing, these issues are all solved by simply signing up with a cloud provider which equips … [Read more...] about Future of business lies in the cloud
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?