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Coca-Cola Zero is launching its latest global campaign #ZeroWords designed to challenge and inspire centennials, or Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent or fizzy taste of Coca-Cola Zero without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs. Photo courtesy of Coca-Cola Viet Nam Nguyen Lan Yen, marketing director of Coca-Cola Vietnam, said: “We’re excited to have the Gen Zs try out the great taste of Coca-Cola, Zero Sugar and have them interpret how its taste is too good for words. We are looking forward to the creative visual interpretations that these young people will come up with in this latest #ZeroWords campaign.” Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films to be launched on their social platforms. In Viet Nam, … [Read more...] about Coca-cola launches its Coca-cola zero sugar

CEO & CMO Summit 2022 will gather senior leaders, marketing directors, and industry experts from multinational corporations, leading tech enterprises, and startups in Vietnam. Since the first conference in 2018, CEO & CMO Summit Vietnam has been the annual not-to-be-missed meeting point for experts in the Modern Marketing industry. The event will focus on Modern Marketing for brands, where leading industry leaders exchange and discuss some of the recent trending topics: E-commerce 4.0, Marketing effectiveness and efficiency, Personalization, Customer Engagement & Experience. The latest technology trends are also expected to be the "hot topic" at this year's summit. The question is: "What do brands need to prepare to build an effective marketing strategy in such an unpredictable time?" Guest speakers include leaders from top companies and experts who have successfully built their competitive advantage in a harsh business environment such as: Grab, Nestle, … [Read more...] about The exclusive summit conference for Vietnam’s top marketers