Global firms keen on local franchise market Hung Le By Hung Le - The Saigon Times Daily HCMC – Many foreign firms active in industries like food and beverage, education and training, fashion and services want to enter the domestic market via franchise deals with local companies. Popular U.S.-based restaurant chain Subway and around 70 foreign enterprises will attend the International Franchise & Business Opportunities (IFBO) Vietnam 2014 to find local partners, which is scheduled for September 6-9 at HCMC’s Tan Binh Exhibition and Convention Center. Winston Lim, director of Singapore-based Bizlink Exhibition Services, the organizer of the event, said the participants would come from 11 countries and territories such as the U.S., Canada, Britain, Australia, Hong Kong, Indonesia, Malaysia and Singapore. Most of them are first-timers in the domestic market, looking for Vietnamese partners to do franchise business. Before deciding to join the event, they had conducted … [Read more...] about Global firms keen on local franchise market
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The world’s leading brand valuation consultancy firm conducts valuations based on a number of criteria, including the ability to generate added value and profits, the brand’s influence on clients’ selection of products and services, and the market cap. According to the ranking, the brand value of Vinamilk accounts for 23% of the leading Vietnamese dairy group’s value, which currently reaches US$5.001 billion. In addition, at the price of VND107,000 a share, Vinamilk ranks No. 2 for capitalisation on Vietnam’s stock market, after the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank, at over VND126 trillion). The next positions on the chart belongs to military-run telecom group Viettel (US$580 million), Vingroup real estate firm’s Vinhomes (US$343 million), mobile network operator MobiFone (US$306 million) and PetroVietnam Gas (US$288 million). Combined, the 50 brands are valued at a total of about US$5.5 billion. The banking … [Read more...] about Brand Finance: Vinamilk tops 50 brands, worth US$1.14 billion
VietNamNet Bridge - Most of the biggest brands in the world have been present or heading towards Vietnam, which is believed to dislodge Vietnamese brands out of the market. The influx of global brands Managing Director of McDonald's Vietnam Nguyen Huy Thinh has confirmed that the first shop, at No. 2-6bis Dien Bien Phu Street in the central district No. 1 in HCM City, would be inaugurated after 2014 Tet, or in February 2014. The menu would include the most favorite dishes, from Big Mac sandwich to Cheeseburger or French fries. Especially, the 24/24 service and drive-thru service to be provided showed the strong determination to win the hearts of consumers and the effort to understand Vietnamese consumption habit. In April 2013, The Pizza Company, a Thai fast food brand, made its official presence in HCM City. In late 2012, a subsidiary of IPP Group became the franchisee partner of Burger King, the US fast food chain. The first shops of the chain were opened in Hanoi and HCM City … [Read more...] about Foreign food chains to cast local brands out of home market?
South Korea's Samsung Group said Wednesday it plans to spend a massive 43.1 trillion won (38.3 billion dollars) this year as it looks to expand its presence in global markets and develop new businesses. The nation's largest business group will invest 29.9 trillion won in expanding or building new plants producing semiconductors, liquid crystal display panels and other electronics and an additional 12.1 trillion won on research and development. The new investment for 2011, up 18 percent from last year, is aimed at cementing "global market dominance of Samsung's major businesses," the group said in its 2011 investment plan. Projected investment in semiconductor plants amounts to 10.3 trillion won, followed by 5.4 trillion won each on those producing liquid crystal display panels and factories making the organic light-emitting diode. The group this year will hire 25,000 new workers -- also a record and up 11 percent from 2010. "Uncertainties over the global economy still persist, but we … [Read more...] about S.Korea’s Samsung Group to invest 38 bln$ in 2011
VietNamNet Bridge - After Starbucks, another famous coffee brand of American, has begun to enter the Vietnam market, it is Dunkin' Donuts. In Vietnam, according to Dunkin' Donuts, the franchisee is the Vietnam Food & Beverages Services Limited Company (VFBS) of the Imex Pan Pacific Corporation, chaired by Mr. Jonathan Hanh Nguyen. Not disclosing the cost of the franchise because of its commitments with VFBS but according to Mr. John Vurughese, Global Vice President of Dunkin' Brands Group, the criteria for choosing a partner of Dunkin are very strict. Apart from financial ability, the partner must have experience in the management and operation of the restaurant chain. Dunkin' Donuts is a chain of leading coffee and pastries in the world. It is in the top 10 food and beverage brands in America. According to two American market research firms NPD and CREST, Dunkin' Donuts takes the lead in the coffee market in the U.S. with more than 1.7 billion cups of coffee sold per year. … [Read more...] about Another American coffee brand enters Vietnam after Starbucks