German brand award

Viettel brand value goes up 32 steps to $6 billion

February 24, 2021 by www.vir.com.vn

Viettel brand value increasing by year (unit: billion $)

Viettel has been valued at $6.016 billion (up 3.4 per cent on-year) in the Brand Finance Global 500 2021 Ranking. This is the only Vietnamese brand in the list, ranking 325th in the world, as well as the only Southeast Asian telecommunication brand in the ranking.

According to Brand Finance, there are 34 telecommunication brands in the top 500, however, most of their brands’ value decreased at an average 2 per cent. Viettel did better than numerous well-known global brands like Nescafé (from Switzerland), Qualcomm (US), Spotify (Sweden), Lenovo (China), or Claro (Mexico).

Viettel’s brand value has doubled since transforming from a telecommunication provider to a pioneer in building digital society in 2018. In early 2021, Viettel announced repositioning its brand by forming six key platforms of a digital society including digital infrastructure, digital solutions, digital content, digital finance, cybersecurity, and high-tech research and development, which contribute to boosting Viettel’s brand value.

Additionally, the 2020 business performance of Viettel was quite good with VND264 trillion ($11.5 billion), up 4.4 per cent on-year, reaching 102.4 per cent of the yearly plan. The revenue of digital services increased by 27.7 per cent, doubling the average growth of the local IT industries (14.7 per cent). The company has also provided market-leading platforms for digital services, as well as for the government, ministries, and agencies.

By Nguyen Huong

Vietnamese female CEOs listed among top global business leaders

February 25, 2021 by vietnamnet.vn

The achievements of Vietnamese women “steering” large corporations have been recognized internationally.

Vietnamese female CEOs listed among top global business leaders

Nguyen Thi Bich Van

In early 2021, on its Facebook page, IBM Vietnam for the first time announced the appointment of a female Vietnamese CEO to replace a foreign CEO who had been working for IBM for 25 years.

The woman, Pham Thu Diep, is the first IBM’s ‘female general’ in the company’s 25 years of operation in the Vietnamese market.

It is now more common to see women managing large corporations in Vietnam such as Mai Kieu Lien, CEO of Vinamilk; Nguyen Thi Nga, president of BRG; Nguyen Thi Phuong Thao, CEO of Vietjet; and Le Thi Thu Thuy of VinFast are some of the names.

However, becoming a CEO of a foreign invested technology firm is still rare in Vietnam.

Before taking the office as CEO of a technology firm, Diep was a high ranking manager with 23 years of experience in the IT field. Starting her career at TRG International, she later held posts at Exact, which provides ERP service and cloud software to clients specializing in accountancy.

Diep joined IBM in early 2011 and has had many leadership positions since then.

In 2017, a Vietnamese woman became the highest ranking leader of Unilever Vietnam, a foreign invested enterprise specializing in personal and family care products and food. The first Vietnamese female president of the leading company in the FMCG sector is Nguyen Thi Bich Van, who has had a strong attachment to the company for the last 24 years.

Le Diep Kieu Trang is another well known name among businesswomen. She worked as CEO of Facebook and Go-Viet before choosing a new way to go.

The ‘golden girl’ with respectable achievements during school has had leadership positions at the world’s largest groups in Vietnam.

The brilliant achievements gained by VietJet Air, the air carrier with the largest market share, in the last decade bear the hallmark of CEO Nguyen Thi Phuong Thao. Last year Vietjet was one of only a few air carriers in the world which did not lay off workers and also made a profit, despite the Covid-19 crisis.

After a period of holding the post of CEO at Fossil Vietnam, Trang chose Facebook to use her experience to connect to the business community, both in Vietnam and overseas.

Global vision

Van said in Forbes Vietnam that being a leader in a multinational environment requires a high level of professionalism. She needs to understand multinationals’ vision and define their role in the multinationals’ business.

The working environment at multinationals is very diverse, so there is high requirement on the ability to work, communicate, and think in that environment. To encourage people to raise good ideas, leaders not only need to understand national cultures, but also understand the abilities of each worker so as to combine their talents and lead the staff to the finish point.

According to Van, this is not an easy work, because the more talented people there are, the more difficult it is for the team to reach a common purpose. In modern times, CEOs need to not ‘issue orders from the top down’, but ‘serve others’. They need to set orientation and then give power to workers to implement the strategies.

Some important positions at foreign corporations were and are held by Vietnamese women. These include Nguyen Phuong Anh, who worked as Google Asia Pacific marketing director in charge of the Vietnamese market; and Nguyen Mai Phuong, who became the youngest branding director of Unilever at the age of 24.

Vietnamese businesswomen also play an important role in the development of Vietnamese enterprises.

Thao has been included in Bloomberg’s list of 50 global influential leaders for many years. Thao is also chair of the board of directors and founding shareholder of Sovico Holdings, and deputy chair of HDBank.

In the manufacturing sector, Le Thu Thuy, president of VinFast, is a respectable name. Just within a short time, VinFast introduced its first two products – LUX A2.0 sedan series and LUX SA2.0 SUV at Paris Motor Show 2018. Most recently, its first three SUV smart electric cars were launched.

The great strides made by VinFast has created a stronger belief in the future of Vietnam’s automobile industry. This is the first time in history that a Vietnamese company can manufacture luxury cars with good design and high quality, to be sold in Vietnam and in the world market as well.

V. Ha

‘Hello Ho Chi Minh City’ communication campaign launched

October 1, 2020 by en.nhandan.org.vn

The campaign will take place from October 2020 to the end of January 2021 and is aiming to promote images of Ho Chi Minh City and encourage every Vietnamese person to travel within Vietnam and every citizen of Ho Chi Minh City to discover the beauty of where they live.

The campaign has been divided into two main phases. The first phase will focus on introducing the image of Ho Chi Minh City – a safe, lively and friendly city. The Ho Chi Minh City Department of Tourism HAS also implemented many activities such as organising an Ao Dai (Vietnamese traditional long dress) Festival, and signing a cooperation agreement on safe,attractive tourism between Ho Chi Minh City and provinces in the Southeast region as well as Binh Thuan province.

In the second phase, the campaign is expected to promote the official identity of Ho Chi Minh City tourism and organise activities to link and promote tourism. Some typical activities will include: Conferences linking Ho Chi Minh City region with provinces in the Northwest, Northeast and Central regions; and the Techcombank Ho Chi Minh City International Marathon.

In addition, the tourism industry of Ho Chi Minh City will continue to boost the promotional activities and communication channels of international tourism organisations such as the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), the Asian Federation of Exhibition and Convention Associations and the International Online Travel Agencies (OTAs), of which Ho Chi Minh City is a member.

According to Vo Thi Ngoc Thuy, Deputy Director of the Ho Chi Minh City Department of Tourism, in order to restore tourism activities in the city after the “hit” of the COVID-19 pandemic, “Hello Ho Chi Minh City” is considered as the pioneering activity in a series of events and programmes to promote the city’s tourism brand as identified in the Ho Chi Minh City Tourism Development Strategy to 2025 and vision to 2030.

In addition, “Hello Ho Chi Minh City” will be one of the most important activities aimed at realizing the goal of building Ho Chi Minh City into Asia’s leading lively tourist city where visitors can experience different the values of local cultural heritage and lifestyle in a safe, smart city; bringing inspiration and emotion to every journey.

Vietnam actively contributes to ASEAN environmental cooperation

February 25, 2021 by vov.vn

This year, within ASOEN cooperation, Vietnam will promote cooperation and sharing of information, data and experience, and perform well its role as the host country of the 11th AWGCC Meeting, the 5th ASEAN Environmentally Sustainable City (ESC) Award, the 4th ceremony to award the potential ESC certificate.

Vietnam will proactively participate in and cooperate closely with Japan and other ASEAN member countries in implementing the ASEAN-Japan cooperation project on environment, climate change and marine waste, while maintaining close cooperation with the Republic of Korea and other member states to carry out cooperation programmes and projects on the environment and climate change.

Vietnam has been recognised as a country with high biodiversity in the world. The biodiversity has made a great contribution to ensuring food security and livelihoods for people, maintaining genetic resources of animals and plants; supplying construction materials and fuel and pharmaceutical sources, and forming natural landscapes.

At the 31st Meeting of ASEAN Senior Officials on the Environment (ASOEN 31) and related meetings, the Vietnamese delegation actively contributed comments and proposals to important issues, demonstrating its responsibility for the region, and strengthening multilateral relations as well as ties with each country within ASEAN and ASEAN 3.

AstraZeneca championing public-private partnerships

February 25, 2021 by www.vir.com.vn

Last year was very taxing for the healthcare sector as the pandemic has led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health. How has AstraZeneca Vietnam contributed to increasing patient access over the past year?

1532 p12 astrazeneca championing public private partnerships

Nitin Kapoor, chairman and general director of AstraZeneca Vietnam

While it has been a real test to the world, our innovative and patient-centric spirit has helped us not only rise to the unique challenges posed by the pandemic but also ensure that we leave no patients or healthcare professionals behind in this trying time. As we are celebrating Doctors’ Day in Vietnam, I want to thank all the doctors, nurses, and healthcare staff for their tireless efforts to keep us safe.

Globally and in Vietnam, AstraZeneca is committed to ensuring broad and equitable access to our COVID-19 vaccine. We are proud and thankful for the Ministry of Health (MoH) and the Drug Administration of Vietnam’s conditional authorisation of our COVID-19 Vaccine AstraZeneca for emergency use. We are partnering with Vietnam Vaccine JSC to deliver 30 million doses of the vaccine to the country, starting from the first half of 2021.

To support Vietnam’s healthcare system when it faced great shortages, last year AstraZeneca donated 400,000 medical masks to the MoH and personal protective equipment to the National Hospital for Tropical Disease. Our contributions to Vietnam’s fight against the pandemic were recognised with the Minister of Health’s Award of Excellence.

In July, our major structural and operational transformation was completed when we became one of the first pharmaceutical multinationals to successfully transition to a foreign-invested enterprise and sign a landmark local distribution partnership. This change has allowed us to better deliver our innovative, high quality medicines to millions of Vietnamese patients.

We have also accelerated our digital transformation, reaching over 80,000 healthcare professionals virtually even during pandemic restrictions and supporting major hospitals in their telehealth and digital healthcare education programmes, all to ensure that patients’ access to healthcare is not disrupted.

Along with the global health crisis, the Vietnamese healthcare sector is facing a growing burden of non-communicable diseases (NCDs). How important is partnership in easing this in the community?

The increasing healthcare needs and growing NCD burden require that we form robust and comprehensive collaborations in order to achieve better health outcomes for patients. Public-private partnerships also play a vital role as they can contribute diverse and complementary resources towards a mutual goal in a shorter time. AstraZeneca Vietnam’s mission is to reduce NCD burden in Vietnam, and we have been a long-term partner with the government, the MoH, and healthcare institutions to maximise our collective impact.

In our 27-year operations in Vietnam, our most notable sustainability programmes include the Healthy Lung Programme where we partner with the Medical Service Administration and respiratory medical associations to improve outpatient management for asthma, COPD, and lung cancer; and the Young Health Programme through which we work with the MoH and Plan International to reduce NCD risk behaviours amongst young people. In 2018 and 2019, to raise awareness of NCDs and increase their early detection, we also organised two community days in Hanoi where our volunteers provided 1,000 free screenings and consultation sessions.

Reflecting on this past year, what do you think is the biggest lesson from COVID-19, and how can we avoid letting it happen again?

These are tough questions that I’m sure many world leaders have been asking. What we’ve witnessed is how vulnerable the global health system is in the face of crises such as pandemics or natural disasters. COVID-19 has really highlighted the importance of early detection of diseases, disaster contingency plans and preparedness, trust in science, transparent and decisive leadership, and cross-border and cross-sectoral partnership.

The Vietnamese government and the MoH have demonstrated the best practice in pandemic response – leading the country effectively through the pandemic and protecting lives, while maintaining remarkable economic growth.

As crises will continue to happen in the future whether we like it or not, it’s vital that we increase healthcare systems’ sustainability and resilience so that they are resistant to whatever comes in their way. AstraZeneca Vietnam is contributing our part via two programmes – one is the Partnership for Health System Sustainability and Resilience with the World Economic Forum, London School of Economics, and Vietnam’s Health Strategy and Policy Institute to generate insights on how Vietnam’s healthcare system can be strengthened. The other one is Green Energy for Health, where we donate solar energy systems to local healthcare stations in disadvantaged areas, allowing them to save costs and improve energy supply stability.

By Bich Thuy