Labeled with Vietnam’s itrace247 origin tracing stamp, the batch was shipped thanks to trade promotion efforts by the Vietnam Trade Office in France and the ministry’s Trade Promotion Agency (Viettrade) following a series of business matching sessions involving Hai Duong lychees.
The batch, transported to France by the Red Dragon Service Trading Manufacture Co., Ltd., will be available at the Asia supermarket chain in Paris.
Vu Anh Son, head of the office, said collaboration between Vietnamese agencies and businesses and French importers encountered various difficulties due to COVID-19.
Before the arrival of the batch, the Vietnamese fruit was imported in a small amount and made almost no appearance at big local shopping malls.
A plan has been set for more than 10 tons of Vietnamese lychees to enter the market by sea and air in 2022.