Employer brand marketing

Contributing a part to the success is meaningful advertising messages. For instance, "Tender care for your feet" has always been the priority of the company, which is reflected in Biti’s items and media campaigns. With a broad vision, the footwear maker wishes to better spread the message through new and updated slogans like “Di de tro ve” (Journeys to lead you home) tied to the Redsnow and Redpride brands. … [Read more...] about Biti’s – a Vietnam Value Programme honoured “Journeys will lead you home” messages

In 2019, Saigontourist served 1.4 million local and overseas arrivals with the earnings of more than VND5 trillion ($217.4 million) and the annual growth rate of 11 per cent. With this, the company exceeded its business plan for the year and laid great hopes in a breakthrough this year but failed due to COVID-19. … [Read more...] about Saigontourist successfully navigates bumpy road to take award at Vietnam Value Programme

General Director of the Vietnam National Textile and Garment Group (Vinatex) Le Tien Truong said that all manufacturing industries compete with each other through science and technology (S&T) rather than through the skills of ordinary workers as in the past. The textile and garment industry has been applying less labor-intensive technologies, including robotization of production in order to improve labor productivity. Thread factories are employing only 20 workers per 10,000 spindles instead of 100 workers as before. … [Read more...] about Capital is not the decisive factor in technology innovation

Most recently, Hanoi’s Department of Industry and Trade has warned citizens of signs of fraud at electronic payment wallet Payasian. Since Payasian’s e-wallet has not been licensed by the authorities, the money put on these accounts cannot be used legally in the country. Additionally, Payasian JSC has been under suspicion of illegally raising capital and acting as an MLM. The VCA has yet to issue an MLM registration certificate to Payasian JSC. … [Read more...] about MLM enterprises dodge licencing by setting up new entities