Digital marketing designer salary

Having just launched smoked eggs, a new product, Vinh Thanh Dat now wants to increase the proportion of Vfood-brand processed food products sold in the market to 30 percent of total products by 2021, from less than 20 percent currently.

Pham Chi Lan, a respected economist, advised enterprises to improve their strengths with the support of associations. The associations can spend money on market research to discover changes in consumers’ tastes and new consumption trends.

Thien said the three-month time of ‘living together with the epidemic’ was the time for Vinh Thanh Dat to design new products. Some of them will be marketed soon in a plan to develop the domestic market.

Mai Lan

Liisi next to silk garments from her own brand.

Business started from the love for Ao Dai

Liisi Mari (born 1990) was born and raised in Estonia. Liisi’s family had been painters for three generations, so she inherited some of that talent.

Living in the cradle of art, since childhood Liisi has always been immersed in paintbrushes and canvases. Her favorite technique is drawing on silk.

Later, Liisi graduated from the University of Arts in Estonia and went to Hong Kong (China) to study. Here, she met the man of her dreams and got married to a Vietnamese.

“When we first met, I often shared with my husband Ngoc my hobbies. He said Vietnam is a famous country for its silk. We talked about a lot of things but I was really fascinated when he had the same aspirations,” Liisi said.

When she was introduced to Ngoc’s family, his mother brought her to a tailor to make an Ao Dai as a gift.

The first time she held the Ao Dai in her hands, Liisi felt a strange sensation. In Liisi’s head, the image of paint brushes dancing on her shirt appeared. Just like that, she was infatuated with Ao Dai in all its magnificence.

Since then, Liisi has spent most of her time studying silk and Ao Dai.

The young Estonian woman decided to choose silk to start a business thanks to her love of the Vietnamese Ao Dai.

In 2018, she got married and moved to Vietnam to live with her husband. In addition to painting, Liisi occasionally does modeling work.

Liisi is so “addicted” to Ao Dai that she wears them whenever a special occasion comes up, whether it is Tet or a wedding or party.

“Ao Dai contains the essence of national identity. I feel confident wearing them,” Liisi said.

Liisi saw that Vietnamese silk had a lot of potential so she started a business in her husband’s hometown with her own silk brand.

Liisi’s husband was then working for a company with a monthly salary of thousands of dollars, but decided to quit his job to cooperate with his wife on the business.

“My husband studied business administration, but I was inclined to art. We have different personalities but have the same orientation and support each other in our work,” said Liisi.

According to Liisi, silk is a great material for painting. The natural softness of the silk fibers helps the colors to spread and blend together into attractive new colors.

“My products contain my love and passion for silk. The motifs on the Ao Dai are all hand drawn by me so each set is unique, nothing is mass produced,” Liisi said.

In the contest “Charming Ao Dai 2019”, Liisi won 4th place with the Ao Dai she designed.

In addition to the Ao Dai, Liisi also developed a hand-painted silk scarf and silk pillows. Just like the Ao Dai, there is only one version for each piece.

In addition to the products drawn by Liisi, the couple also organizes sessions for customers who want to hand-draw the motifs of their scarf or Ao Dai at the sewing factory.

“Painting on silk is an artistic activity that helps people find relaxation, tranquility, stress relief as well as training persistence and creativity,” Liisi said.

Bringing Vietnamese silk to the world

Drawing on canvas class for children.

The Estonian woman added that, although the business is stable, the couple’s silk brand has not officially had a store, but only accepts orders via online form.

In order for customers to choose easily, couple are using a smart fashion app with a “Try-on” feature – allowing buyers to try on clothes and accessories on models virtually.

After being welcomed by the Vietnamese market, the couple brought “made in Vietnam” products to other countries. However, the distribution stops at retail activities.

According to Liisi, customers in Finland, Estonia, Germany, the US, and China find Vietnamese silk products through the couple’s sales page.

A phoenix silk scarf hand drawn by Liisi.

Mr. Tran Ngoc, Liisi’s husband, said that in 2020, the couple intends to export through a large distribution channel, but due to the epidemic, it has been postponed. Currently, this plan has just been restarted. He will focus on exporting to Estonia and Germany.

“Because of limited capital and the lack of conditions to invest in large factories, my wife and I have developed the model of linking, sewing scarves and silk robes with traditional craft villages.

For standard product line, we order outsourcing. High-end line, exclusive design, we bring them to a small self-production workshop. However, the source of silk fabric must always ensure the standards of Vietnam. Because the foreign market is quite careful,” Mr. Ngoc said.

Liisi inside the canvas studio.

Mr. Ngoc shared that the couple started a business entirely with their own capital and did not seek funds from others.

The brand name this may not be widely developed but the production is there. The quantity of goods is not high but he believes this is a sustainable way to go.

At the beginning, Ngoc and his wife also faced many difficulties in finding markets and approaching customers.

With business knowledge and brand development acquired for many years, Ngoc and his wife promote themselves through social networks. At the same time, the couple brings their products to travel fairs, world consumer fairs, and art shows.

“Silk is woven from insect silk. From this material, we can create many different fabrics, shiny like satin, rough like linen and burlap, hard like organza … “, the owner added.

Liisi and her husband introduce the silk brand to the world to promote Vietnamese culture.

People often consider silk as a glossy fabric, loose and not for the young, but this material can be used for all ages, different in color and design.

Liisi said the developing the silk brand is not simply a business. The main purpose is to promote Vietnamese traditional culture, and elevate products to art.

“My husband and I are determined to move around and live in both countries – Vietnam and Estonia. So, everyone has the opportunity to be close to their family. In the future, I plan to open a representative office in Estonia. My mother also likes Vietnamese silk products,” said Liisi.

Thai Minh

Vietnam’s sea ports have berthed some 4,900 foreign vessels over the last two months, a decline of 6 percent year-on-year, according to the Vietnam Marine Administration.

The fall was due largely to the impact of COVID-19, which is resulting in major fluctuations in the transport sector, a representative of the administration said.

Despite the lower number of foreign ships, the volume of import and export goods through ports grew. In January and February, 35.3 million tonnes of imports and 26 million tonnes of exports were handled at ports nationwide. The former represented an annual increase of 14 percent while the latter was as same as that last year.

In particular, nearly 1.3 million TEUs for exports and 1.2 million for imports were handled during the period, up 32 and 16 percent, respectively, year-on-year; the highest growth since the pandemic began.

Meanwhile, the arrival of domestic vessels totalled 5,300, up 11 percent year-on-year./.

Quang Ninh’s Van Don airport reopens on March 3

The Ministry of Transport has decided to allow Van Don International Airport in the northern province of Quang Ninh reopen from 6:01am on March 3 after the COVID-19 pandemic has been put under control in the locality and the airport is safe to transport passengers.

The airport was temporarily shut down from January 29 after an airport security staff was confirmed positive for the coronavirus SARS-CoV-2 that causes the COVID-19 pandemic.

The national flag carrier Vietnam Airlines announced earlier that it will resume flights between Ho Chi Minh City and Quang Ninh on March 3, thus becoming the first to restart flights to the Van Don airport since the local COVID-19 outbreak began.

From March 3 to 17, one weekly flight will ply the route between the two destinations, on Wednesdays. Flight numbers will be increased to three a week, on Wednesdays, Fridays, and Sundays, from March 18 until the end of the year.

Flights will take off at 1:00pm from HCM City and 3:45pm from Van Don.

Passengers on the first three flights after resumption will enjoy a discounted fair of 507,000 VND (22 USD), including taxes and fees, per leg./.

Webinar on Vietnamese market held in Switzerland

The Vietnamese Embassy in Switzerland, in collaboration with the Geneva Chamber of Commerce, Industry and Services and the Switzerland-Vietnam Business Group (SVBG), organized the Webinar Market Focus Vietnam on March 2.

This was also a chance for the newly-established SVBG to introduce itself to Swiss partners.

The webinar aimed at boosting trade and investment cooperation between Swiss and Vietnamese businesses.

Speaking at the event, Ambassador Le Linh Lan stressed that Vietnam and Switzerland have maintained good friendship and cooperation for half a century.

This year, the two are celebrating the 50th anniversary of their diplomatic ties.

Switzerland is the 6th largest European investor in Vietnam, with its investment totaling 2 billion USD, mostly in manufacturing – processing and electricity. Currently, around 100 Swiss firms are operating in Vietnam.

Meanwhile, Vietnam is the four biggest trade partner of Switzerland in ASEAN, with bilateral trade exceeding 3.6 billion USD in 2019. Since 2012, Vietnam and the European Free Trade Association (EFTA) – the intergovernmental organisation of Iceland, Liechtenstein, Norway and Switzerland – began negotiations for an FTA, which is expected to be signed this year./.

Vietnam, Austria shape up economic-trade cooperation

Vietnam and Austria discussed measures to promote economic-trade collaboration during a recent working session between Vietnamese Ambassador to Austria Le Dung and Austrian Deputy Minister for Digital and Economic Affairs Michael Esterl.

The Vietnamese diplomat thanked Michael Esterl and his ministry for boosting cooperation between the two sides, affirming the Memorandum of Understanding on Industry 4.0 cooperation clinched between the Vietnamese Ministry of Industry and Trade and the Austrian ministry provides a sound basis for both sides to carry out collaboration activities in the coming time.

Michael Esterl, for his part, laid stress on the significance of the regular policy and legal consultation between the Vietnamese Embassy and the Austrian ministry as it creates opportunities for both sides to exchange trade and investment policies and regulations as well as market information in each nation.

He suggested both sides maintain this mechanism in the forms that suit COVID-19 situation such as holding virtual conference.

The Vietnam-Austria business conference could be organised to update information and pen measures to support enterprises of both sides so that they can seek cooperation opportunities and expand investment in each country, he added.”

Touching on cooperation in the time to come, he said Austria is pushing procedures to ratify the EU-Vietnam Investment Protection Agreement (EVIPA).

Dung thanked Austria’s support, stressing Austrian businesses have many opportunities to land investment in Vietnam.

With a population of 97 million, Vietnam is a potential market for Austrian firms to expand their business operation, while it serves as a gateway for Austrian products and services to get access to the 670 million-strong ASEAN market.

Additionally, being a favourite destination for foreign investors in the “China, Plus One” strategy, Vietnam will have preferential policies to attract foreign investment, he said, holding when the EVIPA takes effect, Austrian companies will gain great competitive edges if they invest in Vietnam.

At the event, both sides reaffirmed they want to cooperate with each other in the fields of vocational training and labour. Austria said the country has huge demand for skilled workers in information technology (IT) and nursing in the future.

They also reached consensus on urging competent authorities to kick off a pilot project to carry out Austria’s vocational training model in Vietnam.

Dung took the occasion to invite Michael Esterl to visit Vietnam in a suitable time when the COVID-19 pandemic is put under control./.

Making greater efforts towards a year of economic growth

The Ministry of Planning and Investment has made a draft report on additional evaluation of the implementation of the socio-economic development plan in 2020 to collect comments from ministries, sectors and localities. The report’s latest data update shows that the implementation of many targets is better than the estimate reported to the National Assembly.

The highlight of 2020 was that Vietnam achieved and exceeded 10 out of the 12 main targets assigned by the National Assembly, up two targets compared to the estimate, including the targets on the growth rate of total export revenue and on the unemployment rate in urban areas.

This is an encouraging economic result amid the “COVID-19 period” because the pandemic caused dramatic declines on consumption worldwide, pushing production and export activities to stagnation and raising unemployment rate.

In addition, the implementation of four other goals has better performance than the estimates reported to the National Assembly, including the growth rate of gross domestic product (GDP), the average growth rate of consumer price index (CPI), trade surplus, and the percentage of population participating in health insurance.

Basically, the growth quality of the economy has been improved with less dependence on natural resource exploitation, raw exports, and cheap labour while gradually shifting to rely on application of science, technology and innovation, and the processing and manufacturing industry.

It can be said that Vietnam’s economy had a year of brave growth in both quantity and quality, which were not only kept stable but also growing.

This result has added a highlight to the economic picture of Vietnam in such a difficult year while reinforcing the confidence of the whole society in the Government’s policy and governance in the context unpredictable developments of the COVID-19 pandemic.

However, with GDP growth rate of 2.91% in 2020, Vietnam’s economy had the lowest growth year in the past ten years and failed to meet the target set for the 2016 – 2020 period.

This is a big challenge in the starting year of the implementation of the 5-year socio-economic development plan in the 2021 – 2025 period and the ten-year strategy in the 2021 – 2030 period.

To continue with another year of brave growth, right from the beginning of 2021, the entire political system has made every effort to drastically restrain the third wave of the COVID-19 pandemic while continuing to promote production and business activities towards the annual growth target of 6.5%.

At the beginning of the year, the Ministry of Finance asked the Government to develop a decree to extend the deadlines for tax payment and land rent for enterprises in the context of prolonged COVID-19 epidemic with an estimated value of about VND115 trillion.

Amid the increasingly unpredictable global political and economic situations and difficulties in making forecasts due to the impact of the pandemic, more than ever, “rewards” will be given to the economies which early and flexibly take response activities.

Travelling to nearby, safe destinations: the main tourism trend in Vietnam in 2021

In 2021, domestic tourism is still the development focus of the sector; meanwhile, famous seas and islands and tourist cities continue to be leading destinations and are predicted to continue to be popular destinations for Vietnamese tourists.

Before COVID-19, exploring a crowded city, strolling through bustling markets, enjoying dinner at a bistro brimming with locals, or touring major attractions were Vietnamese tourists’ favourite activities. However, as the epidemic has still been fully resolved, tourists are now giving their top priority to their safety in the new situation.

Therefore, socially distant travel is expected to be the trend once again in 2021. Travelers will select sparsely populated areas nearby so that they can set plans and tours that align with their travel demands and ensure protection from the pandemic.

Vietnamese tourists often spend 2-3 days, especially weekends or short holidays, travelling to domestic destinations. This year once again, they will choose destinations that are easy to move and near their cities they live.

Coastal and island destinations are still the Vietnamese tourists’ favourite, with Vung Tau and Nha Trang emerging as popular destinations for domestic tourists. In addition, other famous tourist sites such as Ha Long, Sapa, Phu Quoc and Da Lat will attract a large number of visitors.

If socially distant travel is how independent travelers will adapt to the new situation, small group travel is the choice for people who want to travel as a group and adapt to the current situation.

Different from regular trips in 2019 that could accommodate 20 – 30 visitors, sizes have shrunk down to control the spread of infectious diseases.

According to Outbox Consulting, the COVID-19 pandemic will make wellness travel an emerging trend this year. Wellness travel is not a new trend in the tourism industry; however, during the pandemic, fatigue and stress have become familiar to almost everyone. So, after the pandemic is controlled, visitors will find wellness retreats useful after a long period of repressed travel demand.

Vietnam was considered an emerging destination in the wellness travel trend in the Asian Pacific region in 2019. This, combined with an increase in visitors’ demands for wellness travel trends in 2021 will present an opportunity for Vietnam’s wellness tourism market, especially as Vietnam is emerging as a safe destination in terms of controlling the pandemic.

Another feature that has emerged during the outbreak of COVID-19 pandemic is that visitors tend to book accommodation at the last minute because they they perceive it may be harder to cancel and get a refund for hotel bookings as opposed to flight tickets.

Pre-COVID, Vietnamese travelers often planned their trip and booked services long before their departure, especially when it came to overseas tours, in order to save money. However, in the face of the complicated developments of COVID-19, shorter booking timeframes will help mitigate the risk of travel policy changes and mobility restrictions.

The use of technology in tourism has long been popular across the world and in Vietnam in recent years. The COVID-19 pandemic sped up this digital transformation in 2020.

This year, technology will be a leading factor helping visitors regain their confidence. A survey conducted by Censuswide tshowed more than 4 out of 5 travelers said that technology would increase their confidence to travel in the next 12 months. They noted that a mobile app that provides warnings and updates during trips, for example local outbreaks or the government’s latest guidelines, will be essential this year.

In addition, contactless payments (for example, Apple, Google Pay, PayPal, and Venmo) will help tourists travel more confidently within next 12 months. In 2021, safety will be of paramount importance, and simple technological solutions will be the driving force for travelers to explore the world more confidently. Vietnamese tourists are part of the general global technological .

Commenting on the roadmap for the recovery of Vietnam’s tourism, the Outbox Consulting report said it will depend on foreign countries’ ability to control the epidemic. Beside vaccines, the speed of tourism’s recovery depends partly on factors that boost destinations reopening timeframes.

China represents largest import market of Vietnam over two-month period

China made up the nation’s largest import market during the first two months of the year with an estimated turnover of US$17.3 billion, representing a year-on-year increase of 85.7%, according to data recently released by the General Statistics Office of Vietnam (GSO).

Throughout the reviewed period, import turnover stood at an estimated US$47.26 billion, an increase of 25.9% over last year’s corresponding period, of which the domestic economic sector reached US$15.62 billion, a boost of 16%, with the foreign-invested sector rising to US$31.64 billion, a surge of 31.4%.

Most notably, there were 11 commodities in total which recorded an import turnover of over U$1 billion, accounting for 67.6% of the country’s total import turnover, while nine items had an export turnover of over US$1 billion, making up 73.8% of the overall export turnover.

With regards to export markets, the US was the largest Vietnamese export market during the two-month period with a turnover of US$14.2 billion, posting a rise of 38.2% on-year.

Businesses urged to change mindset to overcome COVID-19 challenges

Amid complicated developments by the COVID-19 pandemic, local textile and apparel firms have been forced to change their business mindset, boost connectivity, expand into new markets, and maximise the benefits from free trade agreements (FTAs) to meet this year’s export target of US$39 billion, according to insiders.

Despite challenges caused by COVID-19, Vietnam raked in approximately US$2.6 billion from garment and textile exports  in January, representing a year-on-year increase of 3.3%, with some products recording high growth rates of between 9.3% and 35.6%.

Nguyen Xuan Duong, chairman of the Board of Directors of Hung Yen Garment Corporation (Hugaco), said that domestic textile businesses are anticipated to encounter numerous difficulties moving forward due to a shortage of export orders and cash flow, thereby making it tough to maintain production activities whilst ensuring the jobs of workers.

Le Tien Truong, chairman of the Vietnam National Textile and Garment Group (Vinatex), said that outsourcing costs will decrease significantly due to the trend of simple goods being replaced by fashion products this year, adding that firms should be flexible in altering their business strategies in order to adapt to market fluctuations and seize upon new opportunities.

Than Duc Viet, general director of Garment Corporation 10, revealed that the cancellation of export orders due to the COVID-19 pandemic has made the company draw up a number of fresh strategies aimed at increasing its competitive advantages.

In line with this, the business has turned to export fabric and medical masks, protective suits, knitwear, as well as small orders that have a high value and short production period.

Viet stated that the group will focus on surveying the market, whilst selecting suitable export products, enhancing workers’ skills, and increasing labour productivity in an effort to boost exports in the near future.

Tran Nhu Tung, vice chairman of the Board of Directors of Thanh Cong Textile Garment Investment Trading JSC, said the company has received a sufficient amount of orders until the end of the first quarter, with the prospect of new orders ahead during the year’s second quarter.

Tung also revealed that the company has initiated plans to begin construction of another factory in Hoa Phu Industrial Park in the southern province of Vinh Long with an estimated capacity of 12 million products annually, with estimated revenue from the EU market set to see a double-digit increase.

With a complete production procedure from yarn, weaving, dyeing, and sewing, the group is anticipated to enjoy preferential tariffs in line with the EU-Vietnam Free Trade Agreement (EVFTA) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) regulations.

Land brokers rush to Binh Phuoc although airport project still being mooted

Although an airport project has only been proposed in Hon Quan District of Binh Phuoc Province and is still being considered by the competent agencies, a large number of land brokers have rushed to the district and inflated the prices of land lots in surrounding areas.

Over the last week, land brokers from HCMC, Hanoi and the neighboring localities of Binh Phuoc flocked to Hon Quan. Besides posting advertisements on social networks, they also took land buyers to visit the site proposed for the development of the airport, the local media reported.

They have advertised land lots measuring some 1,000 square meters each and put up them for sale at VND700-900 million each. They have also said that only a small number of people could buy the land.

According to the Hon Quan District government, the land price inflation and large gatherings of people are abnormal, posing a high risk of social disorder and Covid-19 infection.

The land price inflation may encourage local residents, especially the ethnic minority people, to sell agricultural land. Therefore, the competent agencies have been educating residents so that they are not tricked by land brokers who spread false information.

Due to the complicated situation, on February 26, the government of Hon Quan District asked the police and military forces to support communes in the district to handle large gatherings and those without face masks to prevent the Covid-19 infection, especially in the surrounding areas of the proposed airport site.

The authorities of communes and towns, especially Tan Loi and An Khuong communes, were asked to enhance the construction and land use management to promptly prevent illegal projects, the improper use of land and land violations and impose sanctions on violators.

The Binh Phuoc government had earlier proposed the Government and the Ministries of National Defense and Transport allow the province to manage the existing 100-hectare airport in the province to develop it into an airport that can be used for both civil and military purposes with an area of 400-500 hectares. The land for the airport expansion is public land and the expansion project was proposed to be executed under the public-private-partnership format.

Over 33,600 firms dissolve, suspend operations in Jan-Feb

The country saw over 33,600 firms leave the market or suspend their operations in the first two months of the year, up 18.6% year-on-year, according to the Ministry of Planning and Investment.

Of the total, over 21,630 companies signed up to temporarily suspend operations, some 8,380 halted operations to complete dissolution procedures and over 3,590 were dissolved.

The number of newly-established firms in February dropped by 12.3% year-on-year at 8,040, while pledged capital surged by 85.6% at VND179.7 trillion. Besides, some 7,700 firms left the market in February, VietnamPlus news site reported.

Between January and February, some 18,130 companies were established, inching down 4% year-on-year, while the number of firms returning to the market, mainly active in the art, entertainment and education fields, and lodging and catering services, during the two-month period was 11,030, down 7.6% against the same period last year. However, the total registered capital increased by 12% to VND720.4 trillion.

TGE to invest in wind power project in Mekong Delta

Gia Lai Electricity JSC (GEC) has passed a plan to invest in the Tan Phu Dong 2 wind power project in Tan Thanh Commune, Go Cong Dong District, Tien Giang Province.

The subsidiary of Thanh Thanh Cong Group authorized Tien Giang Wind Power JSC (TGE) to implement the 50-MW plant project, reported Bnews news site.

TGE will set up the project’s management board to monitor and execute the project. Further, it is in charge of building a power transmission line for the project; seeking, negotiating and selecting appropriate consulting firms, equipment suppliers and construction units in line with prevailing regulations and ensuring the project proves financially effective.

Besides this, GEC authorized its general director to decide, sign and implement essential procedures to ensure the project will be put into commercial operation as scheduled in the approved plan.

Earlier, GEC had passed a plan to contribute nearly VND10 billion worth of capital to TGE.

Manufacturing output returns to growth in February

The health of the sector has now strengthened in three successive months.

The Vietnam Manufacturing Purchasing Managers’ Index (PMI) ticked up to 51.6 in February from 51.3 in January, signaling a modest improvement in business conditions, according to Nikkei and IHS Markit.

The health of the sector has now strengthened in three successive months. A reading below the 50 neutral mark indicates no change from the previous month, while a reading below 50 indicates contractions and above 50 points to an expansion.

Sustained growth of new orders was recorded, helping to drive the improvement in overall business conditions. New work has now increased in six successive months. Total new orders were supported by a return to growth of new export business amid some signs of improving international demand.

Rising new orders was the main factor behind a return to growth of manufacturing production. The slight increase was also partly attributed to efforts to build stocks of finished goods. These efforts were successful in bringing an end to a four-month sequence of falling post-production inventories.

Employment increased for the second time in three months as firms responded to rises in demand and production requirements. This enhanced capacity meant that firms were able to keep on top of workloads and reduced outstanding business again.

A renewed expansion of buying activity was also recorded, but stocks of purchases continued to fall amid the use of inputs to support production.

Problems securing raw materials also contributed to falling stocks of purchases. Suppliers’ delivery times lengthened sharply again. Difficulties sourcing goods from abroad due to a lack of shipping containers and global demand for materials outpacing supply continued to cause longer lead times.

These imbalances led to a further sharp increase in input costs in February. Although the rate of inflation eased to a three-month low, the rise in input prices was still faster than the average seen across the ten-year survey so far.

Manufacturers responded to higher input costs by raising their own selling prices accordingly. That said, the rate of inflation was modest and the slowest since last November.

Business confidence continued to wane in February, dropping for the third month running to the lowest since August 2020. Sentiment was hit by concerns over the ongoing impact of the Covid-19 pandemic. That said, firms remained optimistic on balance, with hopes that the pandemic will be brought under control over the coming year supporting confidence.

“Renewed increases in output, employment and purchasing activity are all welcome signs, but a recent increase in Covid-19 cases sounds a note of caution. In fact, confidence among firms slumped to the lowest since August 2020, the last time a significant outbreak of the pandemic was seen,” said Andrew Harker, associate director at IHS Markit, which compiles the survey.

“Previously, Vietnam has proved successful in quickly suppressing the virus, and should this be the case again we will hopefully see the manufacturing sector remain in growth territory. IHS Markit currently forecasts a rise in industrial production of 6.8% this year.”

What makes Phu Quoc’s real estate attractive to investors?

Population in Phu Quoc likely triples in 2030, resulting high demand for hospitality industry.

The administration upgrading has made Phu Quoc the first island city in Vietnam, opening up an era for the locality equal in size to Singapore.

The move is considered a momentum for the island that is well-known for tourism, creating favorable conditions for the mushrooming of real estate projects, local experts have predicted.

It triggers a question on how Phu Quoc’s real estate attractive to investors. The expertise might offer a broader view of the potential there.

Dang Phuong Hang, managing director, CBRE Vietnam, said that real estate ecosystem models like hospitality will match the tourism-based island.

The development of tourism will support the growth of three-pillar model namely hospitality real estate, entertainment, and high-end housing segment, she added.

Phu Quoc’s real estate sector has significant room to grow thanks to youngling market, plenty of investment opportunities, and reasonable prices. In addition, well-equipped resort projects are expected to drive up the service prices.

Enormous potential for real estate market is obviously seen in newly-established wards like Duong Dong and An Thoi, Hang said.

“The city status will enable Phu Quoc to make master growth planning, including strategies for tourism industry. The city’s population is forecast to triple by 2030, forming elite groups that demand high-end services,” Hang said.

Nguyen Van Dinh, deputy general secretary of the Vietnam Real Estate Association (VNREA), said the three-pillar ecosystem [hospitality real estate/resort – entertainment – high-end housing segment] is the most suitable model for the island tourism city of Phu Quoc.

Notably, the well-invested infrastructure and more convenient transport have fueled the increasing flows of tourists to the island. So far, visitors go to Phu Quoc by high-speed craft with 150-300 passengers on board each and by airplane with 15-20 flights from various part of the country per day.

According to Dr Nguyen Tri Hieu, meanwhile, the upgrading to city has enabled Phu Quoc to have more budget for infrastructure and more open policies.

The local People’s Council has approved a public investment plan worth VND17 trillion (US$739 million) for 2021-25, including infrastructure, key projects, and resettlement models.

In 2020, as many as 20 out of 23 investment projects in Kien Giang Province were committed to going to Phu Quoc. The island welcomed nearly three million visitors in the same year despite Covid-19, up 60% on-year.

Relaxed policies and nature-favored living conditions help support investors’ expansion plans. The city is likely to attract additional 18,000 people by 2030, including high-skilled workers, foreign experts, and overseas Vietnamese.

The figure might be higher thanks to visa exemption scheme (up to 30 days) from July 2020 to foreigners and a stay of up to 10 years for foreign investors having at least VND100 billion (US$4.4 million).

Outlook

Nguyen Manh Ha, deputy head of VNREA, believed that real estate prices in Phu Quoc will set up a new level in a short time, unlike Nha Trang and Danang before. It will take several years to record VND500-600 million (US$21,739-US$26,000) per square meter in some places in Phu Quoc like the rate in Nha Trang currently.

However, it requires a well-prepared planning for the island city, Ha noted.

The island’s southern region is of high expectations with more investment flows in the next five years, local experts predicted.

Islands in southern Phu Quoc, if given well-designed planning, are expected to be destination of wealth-off people in the coming years, according to Dr Le Xuan Nghia, former deputy chairman of the National Financial Supervision Committee.

There remains much to say about procedures and investors need to pay more attention to legality of projects and segments they are investing in, local experts have warned, adding that Phu Quoc’s real estate must be viewed in long-term strategies with possible focus on cleared land and resort projects.

Vietnam named in Agility’s top 10 Emerging Markets Logistics Index 2021

Vietnam’s rise of three ranking positions to 8th overall is the fastest rise in the top half of the Index and displaces regional partner Thailand in the top 10.

Vietnam moved up three places to 8th in the top 10 countries of the Emerging Markets Logistics Index 2021 by Agility, one of the world’s top freight forwarding and contract logistics providers.

Among countries in ASEAN, Vietnam stood at third behind Indonesia (3rd overall) and Malaysia (5th), and was above the likes of Thailand (11th), the Philippines (21st) and Cambodia (41st).

According to Agility, Vietnam’s handling of the Covid-19 pandemic has been one of the most successful globally, with data from Johns Hopkins University showing less than 1,500 reports of Covid-19 cases in the country in 2020.

The combination of social and economic restrictions with a strict and comprehensive testing and tracing system, saw lockdowns last less than three months, and by June many factories were reopened and domestic operations were recovering quickly, it said.

“The steps taken by Vietnam in 2020 propel it into the top 10 ranking in 2021 – its rise of three ranking positions to 8th overall is the fastest rise in the top half of the Index and displaces regional partner Thailand in the top 10,” stated the logistics firm.

“The country’s economy has performed well as a result of the minimal domestic disruptions and is set to be one of the best performing globally in 2020,” noted the report.

The foundation provided by the strong performance in 2020 is expected to underpin a 2021 expansion of 6.5% as domestic and international conditions normalize and the Covid-19 pandemic recedes.

In recent years, Vietnam has added significant hightech manufacturing capacity, helping attract investment from producers higher up the value chain as costs in China increased.

The option to avoid additional costs associated with the US-China trade war has added further motivation for manufacturers to choose Vietnam, noted Agility.

Samsung, which alone contributes a quarter of Vietnam’s exports through smartphone manufacturing activity in the country, will shift PC manufacturing to Vietnam after it shut down a Chinese factory in 2020. Apple is also reported to have requested that Foxconn open a Vietnam production location to add production capacity for iPads and MacBooks.

When the production lines become active in the first half of 2021, it will be the first time iPad manufacture to take place outside China. Meanwhile, chip manufacturer Intel will operate its largest assembly plant in the country and South Korea’s LG electronics announced investment plans during 2020.

With Covid-19 further exposing the risks of over-reliance on China, Vietnam will be an attractive option for relocation – indeed, when asked, 19.2% of survey respondents cited Vietnam as the number one location for those seeking to diversify production locations outside of China.

However, so rapid has the investment and arrival of new businesses been that it is creating challenges of its own, including a shortage of skills and knowledge to produce the highest value goods.

Navigos Group, which owns the country’s largest jobs site, reports that 71% of employers cite a lack of IT skills as their most significant challenge.

By 2025, the country set the contribution rate target for logistics to be at 5-6% of GDP, services growth rate between 15-20%, while the rate for logistics outsourcing to be 50-60%, said the government’s decision No.200 referring to an action plan to enhance the competitiveness and development of Vietnam’s logistics sector through 2025 and ensure its ran in the Logistics Performance Index of at least 50th.

Giants to invest in big projects in Hue

Aeon, a Japanese-based retailer, and Vietravel, a local tourism company, are building commercial and service centers in the central province of Thua Thien Hue.

Aeon Vietnam Co., the investor of the Aeon Mall chain in Vietnam, plans to pour US$150-160 million into a large-scale shopping mall in Hue City, Thua Thien Hue Province.

This was unveiled at the signing ceremony of a memorandum of understanding about the investment research of Aeon Mall in Hue City between the Thua Thien Hue People’s Committee and Aeon Mall Vietnam.

Phan Ngoc Tho, Chairman of Thua Thien Hue Provincial People’s Committee, said the province will strongly support the investor to do studies as well as procedures so that the latter could commence the project this year.

Tho also said apart from the commercial center, the investor was also interested in developing local raw material areas.

Meanwhile, Vietravel is building the Vietravel entertainment and service complex in Hue City. The VND140-billion project will provide a chain of travel services and auxiliary services when it comes into operation by the end of 2021.

In another development, Hue is calling for investment in a complex of hotel, commercial center, floating restaurant and tourist wharf at 121 Nguyen Sinh Cung Street, Hue City with an aim to attract tourists to visit the famous Huong River.

Late last year, the People’s Council of Thua Thien Hue Province approved the socio-economic development plan for 2021, including a list of key projects in 2021.

Some major projects will be kicked off in 2021 such as the international golf project plus the auxiliary service area and resort by ​​BRG Golf Course Joint Stock Company with a total investment capital of VND3,164 and VND1,656-billion Vinh My tourist service area by ​​Heritage Vietnam Real Estate Co.

HCM City’s export turnover surges 25.1 pct. in first 2 months

Ho Chi Minh City exported 8 billion USD worth of goods during the first two months of 2021, according to the municipal Department of Statistics, a 25.1 percent increase year-on-year.

Excluding crude oil, export turnover stood at over 7.6 billion USD in the period, a rise of 26.5 percent compared to the same period last year.

The export value of wood and wooden products posted the highest growth, surging 60.4 percent year-on-year to 224.6 million USD.

China remained the southern city’s biggest buyer, with revenue totalling nearly 1.8 billion USD, a year-on-year increase of 31.6 percent and accounting for 23.2 percent of its export value.

It was followed by the US with 1.2 billion USD, up 15.1 percent.

Local enterprises spent 10.92 billion USD on importing goods in the period, up 53 percent year-on-year./.

Hanoi’s February consumer price index up 1.8 percent

The consumer price index (CPI) in the capital city grew up 1.8 percent in February from the previous month, according to the Hanoi Statistics Office.

Ten out of 11 groups of products and services in the CPI basket recorded higher prices. The group of housing, electricity, water and construction materials posted the highest price increase of 6.02 percent, mostly due to rises in the costs of electricity, gas, and construction services.

The prices of restaurant and catering services jumped 1.44 percent thanks to high consumption demand for the Lunar New Year festival – the biggest traditional festival of Vietnamese people.

Moving in the upward trend were groups of transport (1.24 percent); beverage and tobacco (0.77 percent); apparel, headwear, and footwear (0.06 percent); household equipment (0.04 percent); and other goods and services (0.11 percent). The two groups of medicine and medical services, and education both grew by 0.01 percent.

The postal and telecoms services group was the only one recording a price decline of 0.01 percent.

The Statistics Office also said that the gold price went down by 0.56 percent, while the price of US dollar dropped by 0.27 percent as compared to January./.

Aquatic exports rise 2.2 percent in two months

Export value of aquatic products reached 405 million USD in February, pushing the figure in the first two months of 2021 to over 1 billion USD, up 2.2 percent over the same period last year, reported the Vietnam Association of Seafood Exporters and Producers (VASEP).

According to the association, exports of tra fish saw positive signals since the beginning of this year after consecutive drops in 2020, with a 1.7 percent rise in the first two months of 2021 to 214 million USD.

Meanwhile, shrimp export in February was estimated at 160 million USD, down 18 percent year on year, resulting in over 380 million USD in the first two months of 2021, a slight annual fall of 0.8 percent.

At the same time, seafood exports rose 31.4 percent to 264 million USD in January but dropped 21 percent to 156 million USD in February, resulting in the two-month export value of 420 million USD, up 5.5 percent.

The VASEP said that in the first two months of this year, exports of Vietnamese aquatic products were affected by demands of markets amidst COVID-19 pandemic.

The association forecast that aquatic export value in March will reach about 640 million USD, up 1.5 percent over the same period last year thanks to high demand in the US, EU and members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)./.

Vietjet offers free baggage allowance on domestic routes

The budget carrier Vietjet Air has offered free 20kg of checked baggage for passengers on its entire flight network across Vietnam.

Accordingly, from February 27 to March 31, 2021, passengers buying tickets and flying with Vietjet across Vietnam will receive the special gift of 20kg checked baggage in addition with 7kg hand luggage completely for free.

The special offer is for passengers booking tickets at least 3 hours before departure time on Vietjet’s official sales channels at www.vietjetair.com, official Facebook page at https://www.facebook.com/vietjetvietnam/, ticket offices and official agents, applying for all payment methods. The free checked baggage is immediately applied as customers choose to include a 20kg baggage package when booking on all domestic flight routes with the flight time from February 27, 2021 to April 25, 2021.

Especially, passengers do not miss opportunities to fly and experience the new super convenient Deluxe fare type of Vietjet at an unprecedented attractive price from only 399,000 VND (17.25 USD). In addition to the 20kg checked luggage for free, Deluxe passengers can enjoy free changes of flight, date, route for unlimited times; free priority check-in; free seat selection; and included Deluxe Flight Care programme.

Government gives in principle approval to industrial park projects

The Government has given the green light to a number of industrial park projects in the central province of Nghe An and the northern provinces of Nam Dinh and Vinh Phuc.

The Hoang Mai 1 Industrial Park project in Hoang Mai township in Nghe An received in principle approval under Decision No 276/QD-TTg and will have a duration of of 50 years.

Located in the Southeast Nghe An Economic Zone, the project covers 264.77 ha and has total investment of 750 billion VND (32.4 million USD).

In other decisions, Prime Minister Nguyen Xuan Phuc approved in principle the construction and trading of infrastructure at the My Thuan Industrial Park in My Loc and Vu Ban districts in Nam Dinh and the Thai Hoa-Lien Son-Lien Hoa Industrial Park (first phase) in Lap Thanh district in Vinh Phuc.

My Thuan will cover 158.48 ha and have total investment of over 1.6 trillion VND (69.19 million USD), while Thai Hoa-Lien Son-Lien Hoa will sit on 145.27 ha and have total capital of 774.82 billion VND (33.5 million USD)./.

Hanoi’s February consumer price index up 1.8 percent

The consumer price index (CPI) in the capital city grew up 1.8 percent in February from the previous month, according to the Hanoi Statistics Office.

Ten out of 11 groups of products and services in the CPI basket recorded higher prices. The group of housing, electricity, water and construction materials posted the highest price increase of 6.02 percent, mostly due to rises in the costs of electricity, gas, and construction services.

The prices of restaurant and catering services jumped 1.44 percent thanks to high consumption demand for the Lunar New Year festival – the biggest traditional festival of Vietnamese people.

Moving in the upward trend were groups of transport (1.24 percent); beverage and tobacco (0.77 percent); apparel, headwear, and footwear (0.06 percent); household equipment (0.04 percent); and other goods and services (0.11 percent). The two groups of medicine and medical services, and education both grew by 0.01 percent.

The postal and telecoms services group was the only one recording a price decline of 0.01 percent.

The Statistics Office also said that the gold price went down by 0.56 percent, while the price of US dollar dropped by 0.27 percent as compared to January./.

HCMC helps real estate firms to ride out difficulties

HCMC leaders, including the city’s Chairman Nguyen Thanh Phong, Vice Chairman Le Hoa Binh and heads of departments, held a meeting with 16 real estate firms on February 27 to help them ride out their difficulties.

Deputy director of the HCMC Department of Construction Huynh Thanh Khiet said the real estate supply in 2020 dropped 34% year-on-year. As investors have focused more on the up-market segment, the proportion of newly developed luxury apartments and medium apartments jumped from 25% to over 41% and from 23.8% to 57%, respectively. Meanwhile, that of budget apartments dropped from 51% to 1%.

A representative of Novaland Group said some of the group’s projects are facing difficulties related to construction permits, house ownership certificates or legal procedures of the Thu Thiem new urban area.

“We hope that the Government and leaders of the city and departments will help us promptly resolve problems, enabling us to speed up our projects. This will help provide more products for the real estate market, meet the demand of the citizens, improve social security and contribute to the state’s budget,” he said.

Le Huu Nghia, director of Le Thanh Real Estate Company, said his company’s social housing projects have faced difficulties related to the legal procedures and tax policies. The time set for completing social housing project procedures has been shortened from between three and five years to 11 months but poor coordination between departments and districts may lengthen the process.

A representative of Thao Dien Real Estate JSC said the company has completed all procedures required by the relevant agencies. However, the land has not been handed over to the company to build a social housing project over the past 10 years.

Addressing the meeting, chairman of the HCMC Real Estate Association Le Hoang Chau suggested reducing investment license procedures to only four steps to save time and costs for businesses.

HCMC Chairman Nguyen Thanh Phong assigned the city’s Vice Chairman Le Hoa Binh with working with departments to help real estate firms resolve problems related to investment certificates, tax policies and house ownership certificates.

“The city will try to help 61 projects that are struggling to resolve their problems before April 15,” Phong stressed.

Going forward, the city will regard planning as a tool for construction management. The city will support the Department of Planning and Architecture and hire foreign experts to ensure proper planning.

According to Phong, the real estate sector contributes 8.2% to the city’s total revenues. Helping real estate businesses ride out difficulties is therefore vital for the city’s development.

Source: VNA/VNS/VOV/VIR/SGT/Nhan Dan/Hanoitimes

Digital transformation is an indispensable way for businesses to grow

Pandemic boosts digital progress

The past year was a difficult and challenging one for the Vietnamese business community. The global impact of the Covid-19 pandemic disrupted supply and reduced demand, heavily undermining the Vietnamese economy dependent on export markets and major trade and investment partners.

With strenuous efforts in pandemic control and economic growth restoration by the government, ministries, sectors and businesses, Vietnam’s GDP grew almost three percent in 2020, making it one of the few countries in the world to record net positive GDP growth.

Phan Xuan Dung, Chair of the National Assembly’s Committee for Science, Technology and Environment, said that despite the impressive GDP achievement compared to other countries, Vietnamese businesses need to double or triple their efforts, cooperation and connectivity if they are to recover and develop.

World Bank Lead Economist and Program Leader for Vietnam Dr. Jacques Morisset said Vietnam was likely to achieve a high growth rate thanks to its success in pandemic control, and while global trade declined seriously in 2020, Vietnam endeavored to export more than the rest of the world did. In the past, Vietnam was inefficient in digital transformation, but since the pandemic, two-thirds of companies in Vietnam have shifted to digital platforms, he said. Expressing his optimistic outlook for Vietnam’s economy, Morisset said that although the world economy is still unpredictable, Vietnam’s economy will certainly accelerate strongly, possibly growing more than six percent in 2021.

Vu Tien Loc, Chair of the Vietnam Chamber of Commerce and Industry (VCCI), said Vietnam still has huge room for development, making the six-percent growth target for 2021 feasible.

The processing and manufacturing industries achieved high growth in 2020

Easing business environment problems

According to Loc, Vietnam needs to further simplify administrative procedures, ease problems related to its investment environment and overlapping laws and policies if it is to create a new driving force for economic growth. Meanwhile, businesses need to continue upgrading their operations and consider sustainable development and digital transformation an inevitable path to improve their competitiveness and integrate into international economic communities, Loc said.

Do Van Ve, Chairman of the Thai Binh Province Business Association, said Vietnam achieved a growth of almost three percent in 2020 although it had to focus on pandemic control, including social distancing, for more than half a year, indicating that the country will likely reach a growth of more than six percent in 2021 if it does well in terms of macro and microeconomic development. Startup development is crucial for small businesses to grow and big ones to become larger, he said. Enterprises need to pay due heed to product/service quality, price, design, and distribution strategies, and take opportunities offered by new generation free trade agreements.

An appropriate ecosystem and a stable and transparent legal framework are vital for business development. Although it has improved its business environment, Vietnam has not yet achieved the set target of becoming one of the four ASEAN (Association of Southeast Asian Nations) countries with the highest competitiveness indexes and the best business environment. Businesses expect that Vietnam will reach that target in 2021.

The National Assembly passed a resolution in November 2020 on the socioeconomic development plan for next year, with the majority of the delegates agreeing with the economic proposals and the goal of achieving GDP growth of about six percent in 2021.

To implement the plan, the National Assembly suggested that the government continue to effectively prevent and reduce damage from the Covid-19 pandemic and other diseases as well as raising awareness of pandemic prevention and control.

The government and concerned agencies will accelerate research and international cooperation in vaccine production and provide access to Covid-19 vaccines as soon as possible.

The National Assembly suggested that the government consistently and efficiently implement measures to promote export and strongly develop the domestic market to stimulate consumer demand, developing the domestic distribution system and trade promotion, and proactively exploiting opportunities offered by free trade agreements.

The government will concentrate resources to accelerate the formulation of national, regional and provincial plans for the 2021-2030 period and submit to authorities for approval according to the Planning Law, ensuring timely response to investment and development requirements.

The National Assembly adopted Resolution 124/2020/QH14 on socioeconomic development in 2021, setting out a number of key targets, including a per capita GDP of about US$3,700 per year, an average consumer price index (CPI) growth of about four percent, a proportion of total factor productivity (TFP) to growth of 45-47 percent, and a 4.8 percent growth of social labor productivity.

Nguyen Hanh