Definition 4ps marketing mix

Statistics showed that in the first five months of 2022, Vietnam shipped 2.38 million USD worth of the products to Algeria. Rice was the major export product of Vietnam to Africa, which accounted for 20 percent of total export revenue generated from the market, which is also a promising land for Vietnamese coffee and peppercorn. Each year, African countries spend about 750 million USD on importing coffee. Vietnam has been one of the five major suppliers of the product in Africa. Experts reminded Vietnamese exporters to pay greater attention to transport and preservation stages when exporting goods to Africa. They advised Vietnamese firms to carefully study the market as well as legal regulations in each country and information of its partners to avoid risks, while choosing safe payment methods. At the same time, they underlined the need for exporters to ensure that their products meet particular requirements in each market./. VNA … [Read more...] about Vietnam seeks ways to step up food exports to African market

High prices High prices are making Vietnamese seafood products uncompetitive in the 15 member states of the Regional Comprehensive Economic Partnership Agreement (RCEP), which came into effect this year. Tran Le Dung, First Secretary in charge of the Vietnam Trade Office in Malaysia, said that in Malaysia, Vietnamese seafood products are sold at prices higher than those of Chinese and Thai products of the same kind. The Vietnam Trade Office connected Vietnamese sellers of dried fish and tuna with Malaysian importers of these products but transactions between them failed due to price disagreement, Dung said. The trade office representative said that although it has a small population, Malaysia has a high demand for seafood, and is not only a member of the RCEP but also participates in many free trade agreements (FTAs). These factors mean that successful penetration of this market will enable Vietnamese seafood businesses to access many other markets in the bloc. Price has become … [Read more...] about High price hampers Vietnam’s seafood exports to Asia-Pacific markets

Workers at a data centre of ICT group CMC Corporation (CMG) in Ha Noi. CMG rose 6.9 per cent last week. — Photo CMG Shares are forecast to return to the downtrend this week as market sentiment stays weak amid low liquidity and a lack of stability for long-term recovery. On the Ho Chi Minh Stock Exchange (HoSE), the VN-Index increased by 0.11 per cent, to end at 1,198.90 points. An average of 544 million shares were traded on the southern exchange during each session last week, worth VND12.3 trillion (US$527.6 million). In the second quarter of 2022, the average trading value of shares reached more than VND17.1 trillion each session on HoSE with the average trading volume reaching more than 589.15 million shares, corresponding to a decrease of 20.02 per cent in value and 18.33 per cent in volume over the same period in 2021. “Cash flow, in general, is still cautious, and the weakening signal at the resistance zone of 1,200 – 1,220 points is still putting great pressure on … [Read more...] about Shares to return to downtrend amid low liquidity

With the recent inauguration of many pedestrian streets, themed spaces, and night tours, authorities in Hanoi hope to give the city’s night economy a major boost. Every evening at about 7:00 pm, Hanoi’s Old Quarter begins to bustle with tourists rushing between shops, food stalls, and entertainment venues. The Old Quarter’s evening rush holds such a footing in Hanoian culture that nicknames have even been given to certain areas. The intersection of Ta Hien and Luong Ngoc Quyen Streets, for example, is affectionately called 'International Intersection' while Ta Hien Street is known as 'Beer Street,' Gam Cau Street is known as 'BBQ Street,' To Lich street is called 'Mixed Fruit Street,' and Tong Duy Tan Street is dubbed 'Food Street.' Weekends in the Old Quarter are especially busy, with groups of tourists and locals gathering in the area for entertainment and food, art performance venues, and karaoke parlors. The pedestrian street around Hoan Kiem Lake has also been a major … [Read more...] about Hanoi seeks to develop night economy

The Japanese retailer sells Vietnamese agricultural products in some 350 of the group's stores and supermarkets across Japan and on its websites from July 1 to 3. AEON Group, the Japanese retailer, expected to sell about 30 tons of fresh lychee and 2.5 tons of fresh bananas from Vietnam during the three-day Vietnamese Goods Week in Japan. The Japanese retailer sells Vietnamese agricultural products in some 350 of the group's stores and supermarkets across Japan and on its websites from July 1 to 3. A number of Vietnamese fresh lychee are sold at AEON supermarket. Photo: congthuong.vn "Last year, we imported  five tons of fresh lychee from Vietnam and sold it only in large supermarkets. However, this year, we imported up to 22 tons of lychee and sold them in all AEON supermarkets throughout Japan," Soichi Okazaki, Executive Director of ASEAN Business at AEON, told the Vietnam News Agency . Okazaki added that Vietnamese lychee is very fragrant and … [Read more...] about Some 30 tons of fresh lychee sold at Vietnamese Goods Week in Japan

Chairman of Ho Chi Minh City People's Committee Phan Van Mai signs a regulation on the construction coordination of the Ring Road 3 Project in Ho Chi Minh City with leaders of three provinces of Long An, Binh Duong and Dong Nai at the conference. Regarding the investment capital, the HCMC People’s Committee submitted to the Prime Minister an adjustment of the central budget capital of VND17,146 billion (US$734.5 million) from the Ministry of Transport and allocated the unallocated central budget capital of VND 14,233 billion (US$610 million) to the provinces and HCMC for timely project implementation. Speaking at the conference, Director of Ho Chi Minh City Department of Transport Tran Quang Lam said that the People's Committees of three provinces and HCMC have directed departments, relevant agencies and units to implement component projects according to the assigned timelines under the direction of Deputy Prime Minister Le Van Thanh. Specifically, the Ring Road 3 investment and … [Read more...] about HCMC, three localities strengthen coordination to promptly implement Ring Road 3