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Coca-Cola Zero is launching its latest global campaign #ZeroWords designed to challenge and inspire centennials, or Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent or fizzy taste of Coca-Cola Zero without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs. Photo courtesy of Coca-Cola Viet Nam Nguyen Lan Yen, marketing director of Coca-Cola Vietnam, said: “We’re excited to have the Gen Zs try out the great taste of Coca-Cola, Zero Sugar and have them interpret how its taste is too good for words. We are looking forward to the creative visual interpretations that these young people will come up with in this latest #ZeroWords campaign.” Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films to be launched on their social platforms. In Viet Nam, … [Read more...] about Coca-cola launches its Coca-cola zero sugar

CEO & CMO Summit 2022 will gather senior leaders, marketing directors, and industry experts from multinational corporations, leading tech enterprises, and startups in Vietnam. Since the first conference in 2018, CEO & CMO Summit Vietnam has been the annual not-to-be-missed meeting point for experts in the Modern Marketing industry. The event will focus on Modern Marketing for brands, where leading industry leaders exchange and discuss some of the recent trending topics: E-commerce 4.0, Marketing effectiveness and efficiency, Personalization, Customer Engagement & Experience. The latest technology trends are also expected to be the "hot topic" at this year's summit. The question is: "What do brands need to prepare to build an effective marketing strategy in such an unpredictable time?" Guest speakers include leaders from top companies and experts who have successfully built their competitive advantage in a harsh business environment such as: Grab, Nestle, … [Read more...] about The exclusive summit conference for Vietnam’s top marketers

Shanghai on Tuesday declared it had achieved "zero-Covid" across all its districts, sparking derision on social media as millions in China's biggest city remained under lockdown. Confronted with its worst outbreak since the beginning of the pandemic, China -- the last major economy still closed off to the world -- put the city of 25 million under heavy restrictions in early April. The government's insistence on squashing the Omicron variant-driven outbreak prompted rare protests and angry scuffles with authorities as Shanghai residents reject the prolonged confinement and food shortages. "All 16 districts of Shanghai have already achieved zero-Covid at the community level," Shanghai health commission official Zhao Dandan told reporters on Tuesday. That means none of the over 1,000 new infections recorded on Tuesday was detected outside of quarantined areas, city authorities said. Vice mayor Chen Tong said Sunday that the city would gradually reopen businesses starting this … [Read more...] about Shanghai says ‘zero-Covid’ achieved but millions still in lockdown

Shanghai achieved on Tuesday the long-awaited milestone of three consecutive days with no new COVID-19 cases outside quarantine zones but most residents will have put up with confinement for a while longer before a return to more normal life. For other cities in China that have been under lockdown, a third day with no new cases in the community usually means "zero COVID" status and the beginning of the lifting of restrictions. The commercial hub of 25 million set out on Monday its clearest timetable yet for exiting a lockdown now in its seventh week, but the plan was met with scepticism by many residents who have seen isolation extended time and again. Shanghai plans to resume outdoor activities in stages, with some convenience stores and pharmacies reopening this week, but with most restrictions on movement remaining in place until May 21, after which public transport and other services will resume gradually. By June, the lockdown should be lifted, but residents will still be … [Read more...] about Shanghai achieves ‘zero COVID’ status but normal life is weeks away

Shanghai announced its first new COVID-19 cases outside quarantined areas in five days on Friday, triggering stricter curbs and mass testing in one district but plans to end a prolonged city-wide lockdown on June 1 appeared on track. The commercial hub of 25 million found three new cases in the same family in Qingpu district. All had taken three doses of vaccine and their infections were discovered during regular testing, authorities said. The three had not left their district town over the past 14 days but had visited at least four places, including a supermarket, all of which were sealed off and were being disinfected, authorities said. The area's more than 200,000 people had been re-tested and all results were negative. "Our district will follow the precise prevention and control measures, do a good job in epidemic prevention and control and achieve dynamic clearing as soon as possible," Zhang Yan, deputy head of Qingpu district, told an online news conference. Other … [Read more...] about Shanghai finds cases after five days of ‘zero COVID’ but end of lockdown on track

Panels of the Sao Mai solar power plant in An Giang province (Photo: VNA) Hanoi (VNA) – A seminar held in Hanoi on May 20 highlighted energy transition as an important tool to help Vietnam achieve net zero emissions by 2050. In his opening remarks, Deputy Minister of Natural Resources and Environment Vo Tuan Nhan said the ministry recently finalised a draft national strategy on climate change for 2050 so as to devise a roadmap for realising Vietnam’s commitments made at the 26th UN Climate Change Conference ( COP26 ), including achieving net zero emissions by 2050, reducing methane emissions, conducting energy transition, and gradually eliminating fossil fuel. This draft has been submitted to the Prime Minister. To cut net emissions down to zero, it is necessary to strongly carry out energy transition and boost low-carbon development, he said, noting that to Vietnam, apart from the aim of reducing greenhouse gas emissions, transitioning from fossil fuel to clean and … [Read more...] about Energy transition critical to net zero emission achievement: confab