Phillip Beriman As a major foreign investor in Vietnam, what have you done to attract more high-end travellers to Vietnam as well as to place the country on the world luxury tourism map? IHG® (InterContinental Hotels Group) is a global organisation with a broad portfolio of 15 well-known hotel brands. The fast-growing luxury segment is a really exciting space and we have made excellent progress in ensuring we have a wider offering for guests. Hot on the heels of adding Regent Hotels & Resorts last year, we’ve elevated Kimpton into the luxury space, opened our 200th InterContinental with Shanghai Wonderland - one of the most talked about hotels of 2018, and recently we were excited to welcome Six Senses - a leading operator of top-tier luxury hotels, resorts and spas with a truly world-renowned reputation for wellness and sustainability - to the IHG family. Demand for our established brands is being boosted by impressive design and service enhancements, we’re … [Read more...] about Branding Vietnam’s luxury tourism
VietNamNet Bridge - “The national brand needs a conductor. The conductors would be people responsible at the highest level to the country,” said Ton Nu Thi Ninh, former Vietnamese Ambassador to Belgium and the EU, and former Deputy Chair of the National Assembly’s Foreign Relations Committee. Mrs Ton Nu Thi Ninh With dozens of years of experience working in the field of diplomacy, Ninh is considered a pioneer in building a national brand – Brand Vietnam. She has been invited to be a speaker at the Vietnam Global Leaders Forum (VGLF) which takes place on March 30-31 in Paris, France. You were one of the first people to make an effort to promote the building of a national brand for Vietnam. Where did this idea come from? It probably comes from my occupation - diplomacy. When implementing foreign relation activities, I usually hear comments, compliments and criticisms about Vietnam, and questions about the past and present of Vietnam. I have always … [Read more...] about Veteran diplomat: Brand Vietnam needs a ‘conductor’
By Ngoc Dinh  July 19, 2018 | 10:37 am GMT+7 Four Seasons The Nam Hai in Hoi An. Photo courtesy of Four Seasons The Nam Hai The Four Seasons The Nam Hai Hotel & Resort in Vietnam has been listed as one of 100 best hotels in the world. The only Vietnamese hotel in the annual list compiled by the famous Travel + Leisure magazine is a 15-minute drive Hoi An, a UNESCO World Heritage site. Thousands of readers took part in the magazine’s survey, selecting their favorite hotels based on different criteria including rooms/facilities, location, service, food and value. The Four Seasons The Nam Hai Hotel & Resort was 89th in the list of top 100 hotels. Standing near Ha My beach in the central province Quang Nam, the resort carries a combination of Asian and modern architecture in a complex of 100 villas. This year’s list is dominated by Asian hotels with 27 places, while Europe has 18. Topping the list is another hotel in Asia, the Four Seasons … [Read more...] about Vietnam resort hotel ranked among the best in the world
(VEN) - Vietnamese food is distinct and unforgettable. The cuisine relies on a balance of salty, sweet, sour and hot flavors, achieved through use of nuoc mam, a fermented fish sauce, cane sugar, the juice of kalamansi citrus fruit or tamarind, and chili peppers. Dishes use plenty of fresh herbs but tend not to be overly spicy, as chili sauces are served separately. World travel experts are now urging Vietnam to capitalize on these tasty advantages to lure additional tourists. Several years ago, Professor Philip Kotler, a world leading marketing expert, suggested branding Vietnam as a “kitchen of the world” to attract tourists Rich, sophisticated foods At a recent workshop entitled “Conservation and Development of Traditional Vietnamese Cuisine”, in the framework of the Vietnam International Tourism Fair - VITM Hanoi 2018, participants suggested promoting gastronomic tourism. Data compiled by the World Food Travel Association (WFTA) show that 25 … [Read more...] about Taste of Vietnam: Experts urge promotion of food tourism
VietNamNet Bridge - The domestic coffee market in the past was controlled by big players Trung Nguyen, Nestcafe and Vinacafe. But now the competition is stiff, with the presence of many strong brands. Vietnam is a big coffee exporter In 2013, the market began heating up with the arrival of Starbucks and other coffee chains, including South Korea’s Coffee Bene, the US’s PJ’s Coffee and Vietnam’s The Coffee House, Trung Nguyen, Highlands, Phuc Long and Passio.‘Laymen’ also grow coffee Vietnam has over 150 coffee export companies and 3,000 coffee collectors, but only one-third of enterprises have coffee bean processing factories that make products for export. This is the first state-owned enterprise in Dak Lak to be equitized.The battle of the coffee chains RELATED NEWS Vietnam’s coffee industry relies on merchants Firms aim for higher profits by selling processed coffee Chi Mai … [Read more...] about Who rules Vietnam’s coffee market?