Best product launch campaigns

Vietnam's textile and apparel exports are among the top in the world (Photo: Vietnam+) Hanoi (VNA) - Vietnamese goods now accounts for a large brand recognition rate with a purchase rate of 93%. Even in many foreign-invested supermarkets, the proportion of Vietnamese goods is overwhelming. These results will not be achieved if "Made in Vietnam" products are not competitive and conquer consumers. These are also important highlights marking the success of the campaign "Vietnamese people prioritise using Vietnamese goods" after 10 years of implementation. Vietnamese goods at many foreign supermarkets makes up 90% As one of the many businesses and manufacturers participating in the program, Nguyen Thi Dong, General Director of Hoa Lan Joint Stock Company (specializing in the manufacture of natural personal care products) said, if last year, Hoa Lan's products were mainly exported, this year there is growing demand from the domestic market. “Thanks to the campaign, Hoa Lan Company … [Read more...] about Made-in-Vietnam products – pride of Vietnamese people: MoIT

The top five teams contest the final round of the Blue Venture Award season 2 in HCM City on Tuesday. — VNS Photo Thu Ngan Season 2 of Blue Venture Award, the competition for social entrepreneurs, wrapped up in HCM City on Tuesday with Cricket One being named the winner. Following the success of last season, Blue Venture Award received a strong response from the start-up community this year. There were more than 200 entries from start-ups in technology, energy, education, tourism, environment, agriculture and other fields. Some of their products and services have been successfully tested locally, some are still ideas being turned into reality, but all seek a common goal of serving the community and contributing to positive changes in the world. The five most outstanding candidates competed in the final round, and Cricket One, a social enterprise applying cricket farming technology in protein production, was named the winner. Cricket One uses cricket-farming technology to develop … [Read more...] about Protein production start-up wins competition for social entrepreneurs

People choose Vietnamese goods at Sai Gon Co-op Mart in HCM City. -- VNA/VNS Photo Thanh Vu While Vietnamese goods have become more popular in the domestic market, there's still a long way to go before local products rule the roost. A recent survey on 10 years of the 'Vietnamese people prioritise using Vietnamese goods campaign' revealed 88 per cent of Vietnamese had interested in the campaign. Sixty-seven per cent said they would buy Vietnamese goods, 52 per cent said they recommended relatives buy Vietnamese goods and 36 per cent said they had shifted from buying foreign goods to domestic goods. However, Nguyen Van Than, chairman of the Viet Nam Association of Small and Medium Enterprises (Vinasme), said that there were still many problems with the campaign. Supermarkets, trade centres and convenience stores had improved fast but they were mostly in cities and towns, he said. Additionally, small and micro businesses struggled to get capital, land and construction licences. Another … [Read more...] about More work needed to popularise VN goods

Named ‘Borderline,’ it is the first Southeast Asian contemporary craft item to be displayed by the museum. The Guimet Museum of Asian Art in Paris is one of the largest Asian art museums outside Asia, with more than 50,000 works of art on display in a space of 55,000 square meters (66,000 square yards). A collaborative work by Vietnamese artist Tran Nu Yen Khe and Hanoi-based Hanoia haute lacquer house, the product is based on the conical hat or non la, a Vietnamese icon, though it has been used in several countries. On the spire of the hat runs a floral motif layered over golden leaves threaded by a barbed wire fence. The bright red and orange colors used reflect those found in traditional pagodas in Vietnam, a predominantly Buddhist nation. Actor and artist Khe, now based in Paris, and Hanoia, a leading haute-lacquer house in Vietnam, found "Borderline" a challenging project. From Khe’s original hand-drawn sketches, the design team at Hanoia developed … [Read more...] about Vietnamese lacquer work first contemporary Southeast Asian art piece in French museum

Ice cream is also a market where local and foreign brands are battling it out for market share. The Kido Group, formerly Kinh Do, posted its highest revenue growth for three years in 2018 after selling its snacks business. The new strategy - fast-moving consumer goods (FMCG) including cooking oil, instant noodles, and frozen foods - lay behind the growth. When penetrating into new markets, the group defined its priorities as market dominance and testing as well as developing its ice cream category, with the aim of remaining the market leader despite the increasing competition and slowing growth in FMCG. Less-than-expected growth Kido Foods, which owns ice cream and other frozen food brands, holds a 40 per cent market share and has a huge distribution network of up to 70,000 points throughout the country. Ice cream contributes up to 80 per cent of its total revenue, but revenue growth from ice cream fell 12.3 per cent last year compared to 2017. Promotional campaigns and declining … [Read more...] about Competition rising in VN ice cream market