A booth introducing marketing services and technologies at the Vietnam Online Marketing Forum 2019 in Hanoi on August 14 (Photo: VNA) Hanoi (VNA) – The Vietnam Online Marketing Forum (VOMF) 2019 took place in Hanoi on August 14 under the themed “Personalised Experience”. Dang Hoang Hai, Director of the Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade, said this year’s forum chose the theme because customers’ demand nowadays is diverse and changes continually. Therefore, the personalisation of experience, advertisements and sales promotion is an inevitable trend that will help retail brands to boost their sales, he noted. Le Minh Trang, a representative of Nielsen Vietnam, said companies need to specify the psychology of consumers born after 1995, 1980 and 1960 since each generation has different consumption habits and, therefore, needs different approaches. She took the people born after 1995 as an example, … [Read more...] about Online marketing forum focuses on personalised experience
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Shopee, one of the three biggest marketplaces in Vietnam, has announced the termination of the payment fee exemption policy, now charging 1-2 percent of bill value for payment service. Lazada is also applying a similar policy. The retailers at Tiki still enjoy the payment fee exemption, but for only two years, commencing May 4, 2019. Sendo is one of the very few marketplaces that offer payment fee exemptions. Explaining the company’s policy, Le Anh Huy, deputy CEO of Sendo, said the increasingly stiff competition in the e-commerce sector forced Sendo to apply preferential policies to both retailers and sellers to attract them. Exemption from payment fee means that Sendo has to prop up VND10,000-20,000 for every bill worth VND1 million. E-commerce began booming in Vietnam two years ago, but sales have not been as high as expected. The fee exemption policy is necessary to encourage consumers to shop online. Hoang Anh, the owner of a stall on Tiki.vn, said the 1-2 percent fee … [Read more...] about Online markets consider payment fee exemptions
The Hanoitimes - Vietnam has witnessed the robust growth of social networks over the past years. Online marketing a ‘new direction’ for Vietnam business The online advertising market in Vietnam is currently in its growth stage thanks to the increased use of smart phones and higher internet penetration in the country of nearly 100 million people. Illustrative photo Rising trend of using social media has resulted in mobile advertising that took a whole new meaning and changed the panorama of online advertising in Vietnam forever, according to market research and consulting company Ken Research. Between 2013 and 2018, the online advertising market in Vietnam witnessed robust growth driven by innovative technologies to better understand the consumers’ needs. Among five types of digital advertising namely banner, video, search, social media, and online classified and others, social media has the maximum market share due to the higher … [Read more...] about Which segments dominate Vietnam online marketing?
VietNamNet Bridge - Chatbots, a product of artificial intelligence (AI), are now being used more frequently in businesses in Vietnam. Huynh Lam Ho, CEO of Haravan, a provider of online business solutions, said chatbot systems automatically answer clients and support marketing activities, allowing businesses to easily measure interaction and marketing efficiency. Harafunnel is a technological platform that creates chatbots based on Facebook Messenger. The tool is by Biti’s (footwear), The Coffee House( café) and Juno (shoe brand). A study of Haravan showed that the feedback rate of customers to Harafunnel is 85 percent, equal to the proportion of advertising and services read by consumers. Meanwhile, only 5-7 percent of ads sent by businesses to consumers via email are read. Tech experts predict that chatbots will replace email as a marketing tool in the retail industry in the near future. A report from Hootsuite and We Are Social released in early 2018 showed … [Read more...] about Online marketing powered by chatbots
The new online marketplace is designed to bridge the gap between customers and producers. — VNS Photo Thu GiangViet Nam News HÀ NỘI — The website www.gcaeco.vn, an online marketplace for agricultural products and clean food, was officially launched in Hà Nội on Wednesday as part of the Global Clean Agriculture (GCA) project. According to Đoàn Xuân Huy, managing director of GPC, the e-commerce platform was developed for PC and as a mobile app for iOS and Android, with fully integrated features such as search, ordering, shipping and payment, allowing buyers and sellers to make direct transactions. He said the website had developed and owned Blockchain technology to trace the origin of the products and provide fast, secure. The IoT technology integrated through API gateway would help all participants monitor and supervise the chain transparently. At the launching ceremony, many businesses said they expected the project would let buyers … [Read more...] about Online market for agricultural products launched