Diageo Vietnam is one of the first businesses in the country joining hands with Tuoi Tre (Youth Newspaper) to help up to ten thousand of frontline workers who work at medical centers, hospitals and centrally quarantine centers in Vietnam, to get vaccinated for free this year.
Having launched at the end of February, following the success of the 1-year long campaign “Preventing Covid-19 with Tuoi Tre”, the campaign aims to raise funds from individuals, organizations, and businesses for such a meaningful and highly practical activity. Through this tangible contribution, Diageo Vietnam demonstrates its commitment to joining hands with Vietnamese people to combat Covid-19, while facilitating safety for local communities in the new normal.
Throughout 2020, Vietnam has marked its name in the global map as a success story of keeping Covid-19 transmission under control and mitigating the pandemic’s adverse effect on all socioeconomic aspects. Strict quarantine and contact tracing measures alongside medical prevention and treatment efforts, empowered by the strong consensus between the Government and people across the country, have proven their values and helped Vietnam make the miracle.
The success of disease prevention and control activities in Vietnam lies in the ability to mobilize extensive resources and connect individuals and organizations under the same cause, which is to prevent Covid outbreak and protect the community. Those noble qualities have inspired companies like Diageo Vietnam to take bold moves and contribute their part.
Mr. Jos Duursema, Chief Operating Officer of Diageo Vietnam said: “ As a British business operating in Vietnam, we are proud to accompany and support the local communities in every possible way to protect their well-being and promote sustainable development for the country. Diageo Vietnam hopes to secure more opportunities to access effective prevention and treatment of Covid-19, hence empowers Vietnamese people with the freedom to live a healthy and successful life.”
The sense of values and purposes guides Diageo’s business operations and social activities on a global scale. Last June in Vietnam, Diageo Vietnam partnered with the Central Committee of the Vietnam Fatherland Front to present the Ministry of Health with 18,600 hand sanitizer bottles worth VND670 million, alongside its campaign “Clean Serve by Diageo” which provided sanitizing kits and guidelines for more than 315 bars and clubs across the country. Under the campaign’s framework, Diageo hosted a much-anticipated livestreaming session, where the brand’s ambassador shared advice and tips to more than 2,000 participants on how to maintain hygiene and secure experience as they serve customers.