Kinh Do Announces New Brand Identity
Recently, Mondelez Kinh Do Vietnam held an online event to launch Kinh Do’s new Brand Identity. The introduction of the new Kinh Do Brand Identity is a strategic move since Mondelēz International acquired Kinh Do in 2015 and made it part of of Mondelēz’s global family of brands.
The launch of new brand identity is aligned with Kinh Do’s values and commitment to accompany Vietnamese consumers throughout their daily lives and during special occasions.
|The old logo (left) and the new logo (right) of Kinh Do|
With the determination to catch up with the young generation, Kinh Do has made strong investment for a modern look and visibility, great innovations, and higher product quality standard. This is an initial proof for the brand commitment to accompany Vietnamese consumers in their daily moments with the best-in-class portfolio.
In the new logo, Kinh Do still retains the crown image as a distinctive identity. In addition to continuously raising the standards to become better, Kinh Do also aspires to preserve and connect the traditional values of Vietnam. This can be seen through the innovation, also the pride of Kinh Do – the Crown in the logo.
The crown symbolizes the pioneer as ever, at the same time keeping up with the new generation of Vietnamese consumers in 5 VALUES: PRIDE, PASSION, QUALITY, CONNECTION , YOUTHFULNESS. And, what stands out is a clearer sense of sophistication, classiness, youthfulness, modernity and creativity.
In terms of quality improvement, Kinh Do has a strong commitment in using quality ingredients, upgrade recipes for tastier products that meet the sophisticated taste of new Vietnamese consumer generation, and enhance health and well being agenda with sugar reduction, nutrient fortified recipe to ensure bringing not only a tasty product but also a good-for health product in the context of busy modern life and raising concern on health.
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