|Citi Vietnam's mobile-first strategy empowers customers to do the majority of their banking needs remotely|
Citi was also named Digital Bank of the Year in the Asia-Pacific as well as Hong Kong, India, Indonesia, South Korea, Thailand, Bahrain, and the UAE in The Asset's Triple A Digital Awards 2021.
Separately, in the magazine's Triple A Sustainable Capital Markets Regional Awards, Citi was named Best Bank in the Asia-Pacific.
"These awards represent exceptional recognition of our team's focus on delivering solutions across the Asia-Pacific through a time of challenge. We thank our clients for the trust they place in us every day, and we are excited about continuing to support and grow with them," said Peter Babej, CEO, Citi Asia-Pacific.
|The Digital Awards 2021 logo|
In Vietnam, Citi's mobile-first strategy empowers the customers to do the majority of their banking needs remotely. In Vietnam, the customers all but one have opted for e-Statements, and more than 60 per cent of them are active using Citi Mobile App and Citibank Online.
Despite the ongoing pandemic, Citi's award-winning online banking platform for corporate and institutional clients – Citi Direct BE – has enabled clients to continue with their core banking activities.
In consumer banking, during the COVID-19 period, Citi partnered with the biggest e-commerce sites in Vietnam to bring more discounts for customers. Citi cardholders could also use their points to pay directly for several transactions. Citi is proud to be the only bank in Vietnam that offered such digital features to cardholders. In April 2021, it is also the first bank in the market to launch some prominent features on mobile application including Citi Pay with Points, Cash Rebate, Booking Installment Plans.
"Our global mission is to 'Be the Best' for our clients and this is the cornerstone of our digital product development roadmap for both corporate and individual clients," said Thuy Lai, Citi Vietnam interim country officer.
By Dinh Thuy
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