Converting production activities to adapt new situation Regarding this issue, Ms. Phan Thi Thanh Xuan, an expert from the project on promoting reform and enhancing connectivity of small and medium-sized enterprises funded by the US Agency for International Development, said that the leather and footwear industry had been negatively affected last year since the outbreak of the pandemic. At that time, most enterprises merely had enough materials for production until the first week of March. From March onwards, the pandemic spread from Italy to all countries in Europe and the US, shutting down this market. Almost all stores from Europe to the US were closed, and sales fell freely. Another problem is that prolonged pandemic has changed the trends, as well as the habits of consumers in the market. More than 60 percent of consumers have cut down expenses on fashion products. About 65 percent of consumers have switched from fast fashion to basic and durable fashion products, and 67 percent care about the quality of the working environment of manufacturing enterprises. Up to now, enterprises encounter difficulties because they cannot find the market for their products and have not changed production in time to meet the new market changes…. Read full this story
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