Along with business targets, Vietnamese enterprises are carrying out social security activities as a responsibility in development commitments. Taking responsibility for the community is a way of affirming the brand and winning trust from customers. In Viet Nam, social responsibility is a bit unfamiliar to many enterprises. However, enterprises that profit from society should contribute back to society. Therefore, in business plans, being responsible for the community is indispensable. In fact, businesses that perform their social responsibilities well often achieve significant benefits, make a practical contribution to the community, increase business efficiency, brand value and productivity, developing organisational culture and adding opportunities to approach new markets when foreign companies give priority to CSR activities and sustainability development. Being aware of those practical benefits, in many forms, businesses have met their social responsibilities, thereby affirming their own brands in the market. Like other Vietnamese enterprises, the social responsibility associated with sustainable development is the commitment that Southeast Asia Commercial Joint Stock Bank (SeABank) has made. This is also one of the most important core values of the bank: For the community. Speaking about social responsibility, Le Thu Thuy – General Director of SeABank, said: “SeABank’s motto is associated business activities with… Read full this story
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