Adib Kouteili stepped foot in Vietnam two and a half decades ago fresh from his managerial position in Malaysia, which he described as a “comfortable country to live” for expatriates. Unlike Malaysia, Vietnam at the time was in its early development stage, and hardships were prevalent in the country. While many others scoffed at investing in Vietnam, Kouteili and his positive mindset saw an opportunity in the very new market. Adib Kouteili However, the path to success in Vietnam was not easy, as it involved a lot of trial and error. Kouteili used this sense of tenacity to set up PEB Steel Buildings with his brother Sami Kteily, pioneering the concept of pre-engineered buildings (P.E.B.) in Vietnam. Today, one of PEB Steel Buildings’ most well-known innovations on the market is PEBFoamTM, which solves the problem of insulation products with fiberglass that can be harmful to workers’ health. Other innovations also came after months or years of research, observing the market, listening to feedback, and overcoming failures. PEB Steel Buildings is also famous for using convection mechanisms to improve ridge vents, which is important for ventilation inside buildings. Another example is replacing painted sag arrestors that are prone to rust and… Read full this story
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