HE is the smiley superstar of the confectionery world, who caused hamaggedon this week when he went veggie. The Sun revealed that M&S had changed the 27-year-old recipe for Percy Pig sweets, so they no longer contained gelatine. It sparked a backlash with fans complaining on social media. One blasted the new Percys as tasting like a “mouthful of washing up liquid”. Another declared: “The most sacred confectionery item on the planet is over.” But fans of the original Percys, who include Andy Murray, Lewis Hamilton, DJ Calvin Harris and Alexa Chung, should not despair. M&S will now ask 100 mega fans to vote on whether to bring back the gelatine option.Store bosses would be off their trotters not to keep Percy fans happy. The Percy Pig brand is worth an estimated £20million, with 300million sweets sold a year in 100 countries. Lined up ear-to-ear, all the Percys sold in one year would go from the UK to Hawaii. So how did the cheery-faced gummy pig, who has 200,000 Facebook friends, become one of our best-loved treats?M&S product developer Lucy Clark says: “A lot of people think he’s an overnight success but it’s taken years to evolve.” Percy started in… Read full this story
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