A similar event was held in Ho Chi Minh City on August 15. The event, organised by the Vietnam E-commerce Association (VECOM) aims to boost online marketing and e-commerce in Vietnam and introduce the latest digital marketing trends to local businesses. The forum, focusing on marketing trends, discussed affiliate marketing trends and search engine marketing, programmatic marketing, multichannel marketing, mobile marketing, social marketing and content marketing. During the event, speakers discussed opportunities for partnerships in online marketing and advised enterprises on adopting the right marketing strategy and improving marketing effectiveness. Vietnam’s e-commerce market has seen robust growth since 2016 but the industry still has many problems, including a lack of consumer trust in online shopping and weaknesses in online payment, shipping and marketing services.