Richard Khoo Hye Koon, director of the international marketing & business development of the group, said the rep. office in Shanghai will help boost Trung Nguyen business development in China. It opens the door for Vietnamese coffee products to access international customers, especially China, the market of more than one billion customers.
Chief Representative of Trung Nguyen in China Sean Pan said the inauguration of the rep. office demonstrates Trung Nguyen’s efforts to deliver Vietnamese coffee products to coffee lovers in China and around the world.
Trung Nguyen also plans to open a coffee production plant in China in future, said Sean Pan.
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