The event, hosted by Ton Duc Thang University, seeks to create a link between scholarly research and the reality of the business world.
It is being attended by hundreds of experts, academics and students from Vietnam and other countries and territories like Germany, Italy, Australia, US, Japan, Malaysia, Sri Lanka, Taiwan, and India.
It will publish theoretical findings, comments and novel propositions in the fields of management, marketing, international business, economics, finance, accounting, hospitality, and tourism.
Many studies on the Vietnamese market have been tabled at the conference. They include the effects of information on the stock market.
One study examined the reaction of companies following announcements of new regulations by the Government. It found evidence for the market reacting with most sectors experiencing negative reactions two to five days before the announcement.
However, the reactions are positive on the announcement date.
Others include an assessment of the performance of technology and telecommunication companies using data envelopment analysis.
Delegates from other countries brought studies on the effects of the 2016 US presidential election on the stock exchange, the relationship between environmental and financial performances.
Speaking about ‘tourism innovation 4.0: thinking and inter-connecting outside the box,’ Prof Perry Hobson from Taylor’s University, Malaysia, said: “While there has been much talk about the coming 4th Industrial Revolution and its impact on manufacturing, there has been little discussion about the further integration of technology and the Internet of Things on the services industry.
“The arrival of new technologies, inter-connectivity and innovation have already brought considerable disruption to the hotel and tourism industries.”
A study examining inbound tourism demand in Vietnam is also being discussed, with its 10 biggest markets identifies.
According to the organisers, the speeches made at the conference have been selected from over 100 submissions by universities in Vietnam and abroad.