Boosting Inbound Tourism Promotion
In 2016, Vietnam welcomed 10 million international visitor arrivals and 62 million domestic visitor arrivals, raking in VND400 trillion. Active participation in forums, international fairs, roadshows and particularly e-marketing systems has played an important role in attracting international tourists to Vietnam.
Vietnamese tourism enjoyed remarkable success in tourist attractions in 2016. The sector endeavoured to carry out many Action Plans to boost the image of Vietnamese to foreign nations and draw foreign tourists into Vietnam.
In Vietnam’s foreign tourism promotion strategy, the active participation in international fairs and conferences continued to be strengthened and improved in content and method. Reports from the Vietnam National Administration of Tourism (VNAT) said the sector actively participated in many international tourism fairs such as Travex, ITB Berlin, MITT, GES, TTM Plus, TopResa, PATA Travel Mart and JATA; introduced Vietnam’s tourism programmes in India, the Czech Republic, China, Taiwan, Australia, Kazakhstan and Uzbekistan; held conferences with 220 representatives from travel agents in Germany and Austria; hosted famtrips for delegations from Western Europe, the United Kingdom, the United States, Canada, South Korea, Iran, Russia, Australia and Indonesia; produced and released tourism marketing movies; effectively organised tourism roadshows in nine cities in China, Spain, and ASEAN countries; joined in international tourism fairs like WTM (UK) and CITM (China); and hosted Vietnam – Japan tourism cooperation meetings and roadshows in Indonesia – Malaysia – Singapore.
Customer marketing reform has also been focused for improvement. Mr Dinh Ngoc Duc, Director of the Market Department under VNAT, said that e-marketing plays an important role in tourism promotion and marketing in the current IT boom. A trustworthy website with rich and interactive information and content is directly bridging local tourism agents with international partners.
Therefore, the international tourism promotion website www.vietnamtourism.vn was designed as an indispensable tool in supporting and linking foreign tourists with rich information and image sources of Vietnam, aimed at boosting innovative tourism promotion and marketing activities by mobilising all resources in society, professionalising towards international standards and taking advantage of the internet.
Not only that, the simplification of entry procedures for tourists is an effective solution to attracting international visitors. Previously, visa application and legal procedures were difficult and time-consuming, but from January 1, 2017, foreign tourists to Vietnam can register for visas via the internet. Payment settlement has also become easier and more convenient.
Mr Pham Tien Dung, Secretary General of UNESCO Hanoi Travel Club and Director of Goldentour, said, in addition to free visa policy, e-visa granting is becoming a popular trend worldwide. Granting e-visa is a tool to make acquiring a visa more rapid and convenient, facilitating entry processes and procedures, and thus promoting tourism development.
To speed up tourism promotion, the Ministry of Culture, Sports and Tourism approved taking VND70 billion from the National Tourism Promotion Programme to invest and accelerate inbound tourism promotion and marketing, particularly targeting key foreign markets such as France, Russia, South Korea, Japan, China, Malaysia, Australia and the US.
The Ministry of Culture, Sports and Tourism has defined that marketing and promoting national and local destinations, distinctive tourism products and services in foreign countries as one of key important objectives of the National Tourism Promotion Programme to 2020. Specifically, building and maintaining a professional tourism information portal, developing electronic marketing forms, taking part in international tourism fairs in important and potential markets to expand the scale, and organising famtrips for foreign travel agents and media units visiting Vietnam.
Mr Kang Sungghil – Chief Representative of Korea Tourism Organisation (KTO) in Vietnam
“Vietnam has a unique charming beauty because of its distinct identities namely the ao dai (traditional dress), pho (noodle), Ha Long Bay, Nha Trang, Danang and Sa Pa. Vietnam is a more secure country than anywhere else in the world. Therefore, it only needs systematic tourism promotion forms, a sufficient and reliable information supply system, and a convenient public traffic system to attract tourists to visit or return. Then, the target of welcoming 10 million or 20 million foreign tourists a year will become a reality.”