The Prime Minister has approved the master plan for developing tourism in the Mekong Delta by 2020 and vision to 2030. The plan aims to develop tourism to its full potential so it may contribute to the country’s tourism development and improve people’s lives. The Mekong Delta spans an area of 40,576 sq km and has 13 cities and provinces: Can Tho, An Giang, Ben Tre, Bac Lieu, Ca Mau, Dong Thap, Hau Giang, Kien Giang, Soc Trang, Long An, Tien Giang, Tra Vinh, and Vinh Long. By 2020 it targets welcoming 34 million tourists, including 3.5 million international tourists, and earning revenue of VND 25 trillion ($1.1 billion). By 2030 it is to welcome 52 million tourists, including 6.5 million international tourists, with revenue of VND111 trillion ($4.9 billion). Prioritized tourism products in the region include experiencing river life, ecotourism, discovering cultural heritage sites, resorts, sea and island tourism, and entertainment. Certain tourism products are to be added to diversify offerings, such as community tourism, rural tourism, discovering historic sites, and MICE tourism. International markets of focus are Western Europe, North America, and Northeast Asia. Specific tourism products for these markets are experiencing river life, ecotourism, and cultural discovery….
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