In designing tri-fold brochures, the theme and the design must be aligned with the company’s image, brand and objectives. If a company caters to professionals, then the design must look neat and professional. If its clients are in the field of fashion and the arts, then there must be stylish and trendy designs. With this, they can already start a brochure printing project for their marketing or advertising campaign.
One of the important elements of brochure design is the company logo. The logotype will represent the company even without sentences or paragraphs with it. The logo must be aligned with the other visual elements of a tri-fold brochure. The colors of the logo and the colors used in the images of the brochures must complement each other.
Before the process of tri fold brochure printing, businesses must align the design of the brochures with the theme of the other collaterals including letterheads, business cards and posters. It is also important if brochure design is aligned with the theme of the company website. Through this, people can have a recall of the company’s brand. With similar themes, the printed materials including the tri-fold brochures can help a business build a positive image and create a lasting impression to its prospective clients.
Businesses must also include photographs and images with good quality. Quality will gain credibility. With a built image and credibility, businesses can gain new clients, and even maintain the old ones. Part of the brochure designs are the images, illustrations, charts and other visual elements that are included in the content. These images must be used to catch the eyes of the readers, and at the same time, inform them.
With these things kept in mind, businesses will be able to create attractive and effective designs for their tri-fold brochures. With all the basic elements in tri-fold brochure printing, their products, services, ideas and solutions will be known to their potential clients.
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