Competition Analysis is an essential ingredient in the armory of the affiliate marketer.
What is competition Analysis software?
Is is software that you either install on your hard drive and run from your computer (like Competition Dominator, for instance) or software you either install on your own server (like Adspy Pro or Affiliate Elite) or software hosted for you (like Google Cash Detective or Undercover Profits).
Each software choice does a slightly different job to the others but in essence they allow you to monitor over a period of time keywords and what ads are run for that advert.
What marks Affiliate Elite out is that it also allows you to monitor which affiliates are promoting products and monitor their adverts.
Indeed, the longer you run competition analysis software the more you will learn.
If you monitor AdWords for products like ‘Day Job Killer’ or ‘Blogging to the Bank’ for instance over a period of time you will get a complete list of al the ads that have been run and how often they feature.
This information can be invaluable because if a certain ad is run day in and day out and the landing page looks half decent, you can almost guarantee that the advert at the very least is breaking even. Most of the ‘theory’ of competition analysis suggests that this will be a profitable ad but this must be taken with some caution.
Many affiliates run their PPC campaigns to break even, or make a little loss even because they are building a list and have a sales funnel. They have done the sums and in the long run that visor who signs up is likely to be a profitable customer sufficient for them to make money over the long run.
Although there is a risk that that might simply be a losing advert, it is unlikely to be so if the affiliate knows what they are doing. You can check out their sales pages and gauge that for yourself.
The information you can get as a starting affiliate is fantastic. Over a period of time you will see the same affiliates promoting time and time again in the same way with the same or similar landing pages.
You will have unidentified a successful business model which you can then use as an example for your own campaigns and as an example business model (without tripping them off, of course.)
You will also get to see a whole slew of adverts that are run repeatedly. You can emulate them or try and improve them. You can split test your own ads with feature of those adverts and try and see whether your click through rates improve.
You can see what extras are being offered in the successful ads or the unsuccessful and try and again emulate and split test to se whether this is profitable.
You can also begin to cross reference how such affiliates go about the whole process of getting involved in product launches and use the models you find with your own twist.
Also of great value are the adverts and campaigns that you never see up for long. This should give you a very clear idea of what not to do.
Competition Analysis software is invaluable to any affiliate. Entering the market without having done competition analysis over the preceding few months is in my opinion foolhardy, like going for a long drive without a map when you don’t know the way. You might get there in the end or you might get completely lost and give up.
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