In an effort to make e-commerce more personal, a growing number of Internet businesses are targeting such specific population segments as minorities, children and women. In fact, two full-service financial sites targeting female Internet users debuted last week, claiming to provide financial services and content to meet the unique needs of women.MsMoney.com and the WFN Women’s Financial Network, Inc. both offer services for women to research, organize and manage all aspects of their finances, as well as content on a variety of topics said to be of special interest to women.However, while both MsMoney.com and WFN purport to deal with issues that have disproportionately large financial impacts on women — such as parenting and divorce — it is not clear that the financial services they provide differ in any marked way from those offered on existing financial services sites.Tiffany Bass Bukow, founder and CEO of MsMoney.com, said her new site gives women a “two minute-a-day” solution to simplify their financial lives. “My vision to launch a company designed specifically to meet women’s financial needs is rooted in the early days of the Web when I recognized that women were largely underserved by the financial services industry,” Bukow said.The new site… Read full this story
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